Bumble

Popular dating apps like Tinder and Bumble that operate in Australia and New Zealand are starting to add vaccination badges as a new profile feature to entice people to match and date. Bumble is rolling its badge out at the end of July, while Tinder is still a few weeks away.

The apps have already rolled out this popular feature in the U.S. and U.K., and now that Australians and New Zealanders are signing up to receive a vaccine, they will be expanding the feature to offer it in these countries, too. 

According to The Guardian, only 11 percent of Australians are fully vaccinated, which might make it more difficult for dating apps to offer as an incentive to match, at least for now. The Astro-Zeneca vaccine is available to eligible adults in the countries, but many are opting to wait for Pfizer, which remains in limited supply. But Australia and New Zealand are ahead of the game - many countries are still waiting for any vaccine dosages to become available for their populations.

A new study from Pew found that almost half of dating app users still have concerns about safety and security, even as popular apps are starting to address these concerns with features like background checks.

According to the study, 46 percent of Americans view dating apps to be unsafe, for three main reasons. They are primarily concerned with other app users lying and misrepresenting themselves, as well as with people who set up spam accounts. They are also concerned about receiving unsolicited explicit messages or photos, all pervasive problems.

Apps have begun to address these issues. Tinder launched a background checks feature in recent months so users could check out matches before agreeing to meet. Dating conglomerate The Meet Group debuted face verification badges that are powered by AI technology, so that users could offer verified profiles. Bumble also debuted a new feature that uses AI technology to blur unsolicited photos that contain graphic and lude images, so its members don’t have to see the photos in order to report them.   

Google has revealed that searches for dating content have reached a five-year high, thanks in part to the growing interest in dating apps during the pandemic.

According to a report from NPR, the most popular dating search term, at least in the Washington D.C. area, was “how to date,” indicating that people are gearing up for meeting in-person again after a year and a half of lockdowns. Searches for “top dating apps 2021” also exploded 3400 percent over the last month, and “dating apps for older people” rocketed up 3500 percent. 

Dana Balch, a spokesperson for Tinder, told NPR that the app has seen some of its highest swiping days in the spring, when daters were gearing up for what was dubbed a ‘Hot Vax Summer.’ "I think this is really coming from a place where people want to connect with others during a time when they've felt isolated," she told NPR.

Bumble is set to debut Bumble Brew in New York City, its first brick and mortar branded cafe for people to meet or network while they eat, drink coffee, or share a bottle of wine.

The dating company had plans to debut its Brew location last year, but it got pushed back due to the pandemic. With Covid numbers dropping as vaccination numbers increase, and with the success of its IPO earlier this year, Bumble is rolling out the red carpet for the café’s debut and adding more items to the menu.

Bumble Brew is a partnership between Pasqual Jones from Delicious Hospitality Group and the dating platform, according to Bloomberg. The restaurant will be located next to Pasqual Jones on Kenmare Street in downtown Manhattan, and has been tweaked since its initial concept from “date-friendly,” shareable foods to a more robust menu, according to the partners.

A new study by dating app Bumble found that getting vaccinated is a priority for singles, and if you don’t, it could cost you a date.

The dating app company surveyed about 1,000 of its American users in May and found that 30 percent said they wouldn’t consider going on a date or having sex with someone who wasn’t vaccinated. Bottom line: if you’re holding out, you might also be missing out on your love life.

According to Fast Company, the vast majority of respondents – 90 percent - want to date face-to-face, though Bumble maintains that many people like virtual dating as a way to determine whether or not to meet someone in person, so people will continue using this feature. Thirty-eight percent of respondents agreed that they prefer a virtual first date before meeting in person. Forty-six percent of users said they would be fine with a “normal” date and another 41 percent said they’d still want to keep socially distanced.

The U.S. government is doing all it can to encourage people to get vaccinated, including partnering with dating apps to reach more people while they congregate online. Tinder, Bumble, OkCupid, Hinge, Match and Plenty of Fish are some of the most high-profile apps participating.

The dating apps are providing some incentives for vaccinated users, too – including vaccination status badges for easy identification among matches, search filters according to who has gotten the vaccine, and free access to popular paid features, according to NextGov. 

For example, Tinder users can indicate whether they support vaccines on their profile and vaccinated users can access “Super Likes” – a popular paid feature that allows users to let someone know if they are really interested.