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OkCupid Finds That Politics is Number One Focus of Daters

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  • Wednesday, June 18 2025 @ 02:07 pm
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Singles want Partners who share Similar Political Views

A recent study by OkCupid has found that above all else, singles want to know where people stand politically, and more specifically, if their matches’ views align with their own.

According to OkCupid's blog post, 6 in 10 women around the world want their partners to share their political views. In the U.S. which has become more divided since Trump took office, that number climbs as high as 70 percent. More than half of Gen Z men and women want to share the same political views, as do 63 percent of Millennials and 64 percent of Gen X daters. Among LGBTQ daters, that number goes up to a whopping 80 percent.

According to OkCupid, today’s singles are more interested in where someone stands on issues like climate change or reproductive rights, rather than something benign like where they last went on vacation. And if their politics don’t match, it can be a dealbreaker.

Bumble Is Sending Users Matches They’ve Already Blocked

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  • Friday, June 13 2025 @ 02:09 pm
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Bumble appears to be matching its users with people they have already blocked, according to a report from Rolling Stone.

The app has come under fire after this practice came to light over social media. According to Rolling Stone, professor Jennie Young at University of Wisconsin-Green Bay, who specializes in rhetoric and gender studies, shared a post on Instagram with a screenshot from Bumble’s support center after asking them why she was matching with users she previously blocked.

“Bumble will show you people you have swiped left/blocked on in the past — in case you have changed your mind,” the screenshot captured of Bumble's response.  

Match Group to Cut 13 Percent of Staff After Another Quarterly Decline

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  • Wednesday, June 04 2025 @ 09:32 pm
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Dating app giant Match Group is set to cut 13 percent of its staff, a reduction of about 325 employees from its most current count of 2,500. The company will also be closing all open positions.

This news comes after another disappointing first quarter. The company said in an earnings call that paid users fell more than 5 percent from a year ago, a trend that continues as more young daters look for ways to meet outside of dating apps. According to Fortune, the company’s new CEO Spencer Rascoff said that the staffing cuts will save Match Group about $100 million per year, and about $45 million in 2025 alone.

The trimming of staff will mostly focus on management according to Tech Crunch, with about one in five managers affected. The company wants to centralize key functions like technology and data services, customer care, and content moderation. It also wants to focus on media buying and international go-to-market functions to increase customer reach.

Activist Investor Pressuring Bumble to Sell

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  • Wednesday, May 28 2025 @ 03:23 pm
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Randian Capital, an activist investor in Bumble, is urging the company to follow its “turnaround plan,” which also includes a potential sale.

The investor group spent six months analyzing Bumble’s business practices and is advocating for drastic change to be made because “the current trajectory is not working,” according to sources who spoke to Investing.com.

When asked about potential buyers, Randian mentioned one interesting company – Meta, which owns Facebook, Instagram, and WhatsApp, and dominates the social media market. Meta is also currently the subject of an SEC investigation into the nature of its previous mergers, which are alleged to violate anti-trust laws, due to some internal correspondence among its executives.

Tinder Launches AI Game to Help Users Improve Flirting Skills

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  • Wednesday, May 14 2025 @ 07:21 pm
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Tinder has launched a new game featuring AI bots that users can interact with to practice flirting, enact meet-cute scenarios, and get suggestions on how they can improve their skills.

According to Tech Crunch, “The Game Game” as Tinder calls it, is accessible over the app. When a user clicks on the Tinder logo in the top left corner, the game is activated and provides the user with a set of cards, each one featuring a different AI persona in a different scenario.  

Users can respond by talking and flirting with the bot directly and seeing if they can score a “date.”

Hinge Establishes Fund for In-Person Events

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  • Friday, May 09 2025 @ 05:31 pm
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  • Views: 1,663

Dating app Hinge announced that it is adding a $1 million fund for in-person events and social group gatherings in New York, Los Angeles, and London.

According to CNBC, the money is to subsidize free or lower cost events to attract young people. The fund is part of their One More Hour social impact initiative which the company launched last year. Hinge says it recognizes Gen Z’s need for more tangible ways to connect than just over a dating app, and wants to create more spaces for them to get together.

The groups will focus on a range of activities that include food, nature, and reading, for example. The purpose of the groups is to highlight an interest to attract people and give them something to do while they are meeting other people, taking the pressure off.

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