Marketing

Bumble announced it has added ID Verification in addition to other new safety-related features to attract singles back to its app.

The new verification feature lets users submit a photo of a government-issued ID to prove they are who they say they are, and then they can earn a verified badge for their profile, according to Tech Crunch.

The female-centered app is appealing its core demographic with the announcement – focusing on its female clientele who are looking for more safety features on dating apps. ID Verification is available in 11 countries, including the U.S., U.K., Australia, France and India. The company intends to roll out in more countries in the coming months, according to The Seattle Times.

Hinge has launched a new feature called Match Notes, which allows users to privately share details about themselves that they don’t want to post to their public profiles.

Match Notes instead allows users to share these details only with their potential matches, including important information like if they are non-monogamous, sober, have a disability, or are recently out, according to Mashable.

Now when a user updates their settings, they can add the Match Note, which appears only to users they match with. According to Mashable, If someone has added a Match note, another user must acknowledge it in order to actually match (or they can also choose to not match with the person). The Match Note is automatically shared when two people Like each other (or in other words, when they officially match).

Tinder has launched Tinder U in India, a new feature that connects college students attending the same school or other nearby universities.

According to Indian Express,Tinder U allows students with a valid school email address to opt in to the feature, which works as a dedicated space for college students to connect and search for other students with the same interests. Once a new user is verified through the app’s application process, they can populate their profiles with details like college clubs, sports, and other activities to make it easy to find matches and expand their circles – whether for friendship or dating.

Tinder U users can also add the year they graduate and their majors to spark interest with others in the same graduating year or program of study. Users can also “Superlike” someone who grabs their interest.

Tinder Dating Handbook

Image: Tinder

On International Women’s Day, Tinder announced the launch of Her New Dating Rule Book, a guide to challenging dating norms and traditions for singles in India.

According to Mashable India, the new guide offers new “rules” for dating today, including who should foot the bill on a first date. Traditionally, it’s been the man, but Tinder says that dating dynamics are changing, and young women in India embrace a more progressive, less traditional approach.

One of the first rules of the guidebook states: “Respect Over Outdated Gender Roles, a.k.a. Chivalry 2.0,” to highlight the fact that young singles are looking for mutual respect and dates who keep promises over outdated notions of chivalry, like expecting a man to pay for a meal. And 36 percent surveyed said they value dates who give their full attention and put the phone away on the date.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.