Meta Shutting Down Speed Dating Service Sparked
- Friday, January 28 2022 @ 09:20 am
- Contributed by: kellyseal
- Views: 940
Less than a year after its debut, Meta is shutting down its virtual speed dating service Sparked as it moves forward with the Audio Dates feature for Facebook Dating.
Meta, the company formerly known as Facebook (name change happened in Oct of 2021), confirmed that Sparked would be shut down on January 20th, according to Tech Crunch. Sparked was developed by Meta’s in-house testing group the NPE Team in the hopes it would drive people to join the Facebook Dating service.
Sparked sent an email to its users which read:
"We started building Sparked in late 2020 to help people find love through an experience rooted in kindness. Since then, thanks to regular input and feedback from you, we improved where we could, learned a ton, and made connections between people…Like many good ideas, some take off and others, like Sparked, must come to an end."





