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Millions of singles using dating services each day, searching through a stream of faces in hopes of finding a mate. Pictures have always been an important part of the online dating process, but with the rise of simple, image-centric mobile apps like Tinder, photographs are more important than ever.

New online dating research reveals a secret side to swiping. According to the study, potential dates may be evaluating you based not on your profile, but on the profile they saw before yours.

Huh?

"From an evolutionary perspective, attractiveness is a key social characteristic that determines how approachable or desirable we are. Perceived attractiveness is determined not only by our own attributes but by the attractiveness of people around us," says the study.

Here’s how that relates to your luck on Tinder. If your profile comes after an attractive person’s profile, you appear more attractive as a result and are more likely to score a left swipe. The opposite is also true: if an unattractive face comes before yours, you’re more likely to get a rejection.

Over two experiments, 32 women were shown 60 male profile pictures and asked to rate them as either attractive or unattractive. The images varied in composition, face size, clothing, and background cues. Researchers presumed that all the pictures were intended to attract female attention as they were sourced from heterosexual sections of dating sites.

Each participant looked at a computer screen that presented the profile photos. After about 300ms, they were asked to rate the image as attractive or unattractive. At the end of the experiments, the researchers concluded that profile pictures were significantly more likely to be deemed attractive if the picture in the previous profile was rated as attractive.

"While online dating is popular, and is certainly an efficient (and anonymous) way to sort through potential mates from the comfort of one's own home,” concludes the study, “it may not be quite as reliable as it seems given the recent evidence for sequential dependencies when judging rapid sequences of faces."

As you sort through a string of faces, evaluating each one in the few seconds it takes to swipe, you could be affected by this phenomenon - in which case, your final choice of desirable mate might be one face too late. Is this the start of songs about love at second sight?

The findings are published in the journal Scientific Reports and can be read in full here.To find out more about the dating app you can read our Tinder reviews.

OkCupid has always been bold when it comes to analyzing data in interesting ways and making it easier for people to interact online. They were one of the first online dating sites to offer transgender identity options, and now they are aiming to provide a little more depth to the swiping madness we all crave from our online dating apps.

The company is launching “Quickmatch Flavors,” a cute name for an interesting new feature. While most people swipe quickly (in the span of less than a second), making decisions based on a single profile picture, OkCupid aims to provide users with a little more information so they won’t potentially miss out on someone great. After all, the faster we swipe, the more we miss.

The new feature is designed to counter this photo-based one-dimensionality, allowing users to also see a snapshot of someone's personality, too.

Look at it this way: you could like someone’s profile who looks hot, but maybe you’re a couch potato and she is unreasonably obsessed with the gym. Or maybe you’ve passed on a bookish nerd who’s actually great in bed. The OkCupid team wanted to bring more depth to swiping, so they examined user profiles to come up with different types – or “flavors” – of personalities. 

For a taste of the flavors, OkCupid listed some options they tested on their website, and provided a background of their methodology. Flavors are curated groups of people within Quickmatch that fall into a specific category, like liberals, indie music fans or outdoorsy types. But OkCupid found that the feature wasn’t so fun to use when the categories were so boring and simple. 

So instead, OkCupid (being the irreverent website that it is) has come up with some interesting twists for the categories to make it more fun. For instance, in the first round of flavors they included “tattooed cuddlers” and “mannerly metalheads.” Also for more lifestyle-based choices, “holy rollers” (with a smoking joint icon), “Hipster vegans” (again with an avocado smoking a joint), or even “Best in Show” which I can only assume means dog lovers.

OkCupid measured the results, noting which descriptions its users were most likely to choose. People seemed to respond best to descriptions that were more sexual and playful, so they came up with another round of categories, including “Night Owls,” “Bookworms,” “Thrill Seekers,” “Easy Goers,” “Early Birds,” and “Star Gazers.”

OkCupid said in a statement: "We executed this idea because we wanted to explore how to reinforce what makes people unique. Personality and opinions matter when it comes to connecting with people. If it didn’t, we’d all be plain old vanilla. And Flavors speaks to that.”

For more on this online dating service please read our review of OkCupid.

Online dating is more popular than ever thanks to dating apps like Tinder. Forget those long profiles written on your laptop, scrolling through matches in the privacy of your home. Now, online dating is a social event – you can swipe while you have drinks at the bar with your friend!

Online dating has become the go-to method for most singles looking for love, but that doesn’t mean people are getting the hang of it. In fact, dating apps have inspired more people to try online dating – but they might not be so successful in getting dates.

Here’s where hacks can be helpful in making your whole experience more successful:

Be active. Don’t just swipe once a week, or message only occasionally. In order to get more matches, you have to show that you are involved. Check in at least once a day, and start swiping and messaging. You will notice that your match list increases, too – when you are more active, you are presented with other more active members. The reverse is true for those who aren’t actively swiping.

Be discerning, but not too much. There is a trend among men of swiping right on every profile, because they hope to increase their opportunities. This isn’t so effective, because there are plenty of apps that do the mass swiping for you – which are recognized as bots. When you act like a bot, you get fewer matches. The reverse is true too – if you are too picky and swipe left way more often than right, you lessen your choices. (Remember, other users are swiping left, too.) Keep an open mind, with some boundaries.

Choose photos wisely. Don’t choose a bunch of group photos, or pictures of you in hats or sunglasses. Include some body shots and headshots without props, so your matches know what you look like. Also, think of photos as conversation starters – post a couple of you playing guitar or hiking in the woods so your dates get an idea of what you like without having to read the profile (which they might not even do unless they like the photos). And it’s a good idea to smile.

No endless messaging. Many dating app users make a mistake of messaging back and forth and creating an emotional connection online before meeting in person. What happens if there is no spark when you are sitting across from each other? Instead of investing in the online communication, try to get to the date sooner, so you can see if you click in real life. Remember, the dating app is only a tool to meet people – the rest is up to you.

Badoo recently launched a photo verification feature which asks new users to verify their profile by sending one to Badoo of them performing a specific gesture which allows a Badoo moderator to compare the person in the photo with the rest of the users photos. If they matched then the photo's and profile for that member is deemed verified.

Last week Badoo let us know that they have added a new feature to their iOS and Android dating apps which allows users to upload 15 second video clips. Before going live the video will be reviewed for inappropriate content by one of Badoo's 5,000 moderators (the same ones which review photos). Badoo decided to add this feature because videos allows online daters to get a sense of what the person they are interested is like. You can expect to see video's from members which show their sense of humor, creative skills, unique quirks, and other insights from the member.

For more about this dating service you can read our review of Badoo.

Tinder, Bumble, and Coffee Meets Bagel may inspire most of the buzz in the mobile dating industry, but it’s Badoo that’s now celebrating a major milestone. The London-based company has just become the first ever dating app to reach 100 million downloads in the Google Play store.

“We’re really excited about today’s milestone,” said Alexandra Chong, President of Badoo, in a statement. “With 10 years of existence, Badoo has the industry’s deepest insights and experience, and knows how to use this wealth of information to create a fantastic user experience and sustain incredible growth and momentum.”

Other companies in the 100 million club on Android include Whatsapp, Snapchat, Spotify, and Twitter - but a surprising number of big names (from the aforementioned Tinder to Amazon, Uber, and Pinterest) haven’t yet cracked the nine-digit mark.

Along with that big news comes the launch of a timely new feature. Badoo is putting privacy and security at the forefront of the product by introducing a new photo verification system designed to combat catfishing. To get a picture verified, users must submit a selfie with a pose requested by Badoo. The gestures are not common, like a thumbs-up, but rather unique and specific.

Once the image has been submitted, Badoo’s team of over 5,000 moderators across the globe review it to ensure it follows the directions and matches the other photos on the profile. The entire process can reportedly be completed in less than one minute.

For an additional layer of safety, users can opt to be matched only with verified users. Chong says the selfie scheme was devised to make the verification process fun instead of tedious. After testing other possibilities, selfies were the clear winner. Moving forward, existing users will be encouraged to verify their account and 100% of new Badoo users worldwide will be required to go through the process.

Badoo hopes the new feature release will aid its push into the United States. The company has plans to open its first office in the US and will begin a marketing/PR campaign to announce its arrival. Chong says the company has also set its sights on solving other problems that plague the online and mobile dating worlds.

“We hear a lot of complaints about people chatting forever online and never meeting face-to-face,” she told Forbes. “So we developed a great, innovative feature to address that. It will be launching in the coming months, so stay tuned!”. For more on this dating app please read our Badoo review

How do you know if that cute guy you matched with on your dating app is really who he says he is? The hard truth is – you don’t, at least until you meet in person.

One consistent issue with online dating (and social media in general) has been users setting up fake profiles. Often, these fake profiles are used for catfishing – or targeting and scamming other users or members of the same service. Online dating site Badoo has decided to address the problem with its own newly-launched photo and profile verification system.

Many online daters in the U.S. have heard of OkCupid or Tinder, but they haven’t heard of Badoo. Despite this, it is a global giant in the online dating industry with 300 million registered users in over 190 countries, bigger than all of the popular U.S. dating services – even Tinder. Plus, the company has 400,000 signups every day, mostly in Europe and South America.

According to Badoo, the new verification system will hopefully eliminate catfishing from the service altogether. When a new user signs up, they are asked to verify their profile. Badoo then sends them a request for a photo – and the new user has to perform a specific gesture that Badoo assigns. (The company notes that it is a unique and specific gesture, not a common one like a “thumbs-up.”) Badoo will then make sure it's you by looking at the other photos on your profile along with the unique pose. You may even be asked to do another pose. The whole process takes less than a minute since the company has 5,000 moderators worldwide checking them out, so it’s pretty efficient.

If a user chooses not to verify a photo, they could be excluded from other users’ views who only want to connect with verified profiles.

The new verification system is another step in Badoo’s strategy to appeal to female online daters. With the verification system, Badoo intends for female daters to feel more secure in signing up and using the service, since they are often the ones who are targeted with fake profiles and messages.

This seems to be a strategic move. The company recently bought popular female-centric dating app Lulu, where women rate the men they date for other women, as a referral or warning system, depending on how you look at it. Badoo’s head Andrey Andreev hired Lulu’s founder Alexandra Chong as President of Badoo, and the company intends to set up a U.S. office to attract more of a presence in the States. According to TechCrunch Andreev also has invested in Bumble, another female-friendly dating app.

The new version of Badoo is available in the iTunes store, Google Play, and the Windows store.