Design

It seems there’s a new online dating site every time I turn on my computer. And why not? It’s a billion-dollar-a-year industry and growing, especially now that most sites are adding mobile capabilities, which are growing at an even faster rate.

So to make an entrance at this point with the saturation of the market, you really have to come in with an interesting idea. And DreamCliq has high expectations – dubbing itself as “the Pinterest of online dating.”

Users of online dating sites sometimes get frustrated and overwhelmed with all the lengthy profiles and messaging back and forth before they ever get to a date with a potential match. A simple solution: why not test the chemistry first by video chatting with each other before meeting for drinks or coffee?

Enter a new crop of online dating apps focused on video interaction. Among those making headlines in this growing field are Date.fm, Flikdate, Video Date and two new apps launched last fall -- View N Me and Instamour.

Developers of these apps saw an opportunity when they noticed how Skype and Facetime are fast becoming typical platforms for people to communicate. They figured singles would want to see if there's chemistry before spending the time and money and effort to meet a date in person. And why not do that from your laptop or mobile phone?

While it sounds great to meet a potential date through a video chat, some people aren't so convinced. Not everyone is a movie director or cinematographer who can figure out good lighting to highlight someone's most attractive features. All too often, poor lighting and strange camera angles can interfere with making a good first impression. View N Me offers tips for looking your best on video to address this problem.

Safety is another concern, and different app developers deal with it in different ways. For example, Video Date does not use phone numbers or e-mails for people to communicate through the service, and messages delete after 24 hours. View N Me offers a strict no tolerance policy for any type of inappropriate behavior on its site. Once someone is reported they conduct a review and terminate the subscription if the user's behavior is deemed inappropriate.

But the most important question for daters is: how easy is the service to use?

Date.fm works a bit like a video-enabled Tinder app. It is simple to use - the service provides general information like age and location along with photos of matches, and you can like or dislike them. If you both like each other, you are sent a notification and then can start video chatting from within the app. FlikDate touts itself as "the fastest date in the world." You simply connect with your Facebook account and play a type of video roulette, where you can chat with someone instantly, see if you click, and accept or reject your match on the spot.

It's no surprise that video dating is becoming more and more popular. People are looking for quick ways to get to know each other. But the real test for love still takes time and effort.

Well, well, well...Plenty of Fish is really determined to make its reputation makeover a success, isn't it?

The site announced a new look on its blog over the weekend:

The header looks much more modern now. Is this the first of many cosmetic changes? Stay tuned.

POF has never been my cup of tea, but my curiosity was piqued enough to take a look. The changes aren't huge - it's more of a subtle nip/tuck than an entire facelift - but they're a step in the right direction. The new site looks cleaner and more modern than older versions, an adjustment it's needed since forever.

Why did it take so long for POF to join the modern era of dating? No idea. Does it still have a long way to go? Undoubtedly. But am I happy to see them inching towards becoming a dating site I might actually consider using? Of course.

It all started a couple of months ago when POF CEO Markus Frind announced plans to refocus the mission of the dating site. "In sticking with my vision that POF is all about Relationships," he wrote in a message to customers, "I'm going to make a bunch of changes to ensure it stays a relationship-focused site." Three modifications were implemented:

1. Any first contact between users containing sexual references was banned and automatically not sent by the site.
2. An age requirement went into effect, allowing users to contact people +/- 14 years of their age only.
3. The Intimate Encounters section of the site was removed.

Admittedly, I was skeptical. Plenty of Fish was one of the first dating sites I ever explored, and it was nearly enough to turn me off online dating for good. I wasn't interested in the people POF seemed to attract, and I couldn't stand the look of the site. It was cluttered and ugly - nothing like the sleek, clean, easy-to-navigate competition.

And now? Well...it's hard to shake the old feelings about POF completely, but I'm willing to give it the benefit of the doubt. The new look is definitely an improvement. It's clearly still Plenty of Fish, but it's a better-looking version that seems to be designed for the more serious dater. And it sounds like more aesthetic tweaks are on the way that might make it even better.

The question is: will a cosmetic makeover, combined with Frind's changes to the workings of the site, be enough to bring POF on par with dating's major players?

For our full review on this dating site you should take a look at our Plenty of Fish page.

Watch out, world - there's a new eHarmony in town.

eHarmony has been an online dating staple since its launch in 2000, but it's hardly seen any changes over the last decade. Now eHarmony is finally ready to roll out some much-needed updates, catapulting the site squarely back into the middle of the modern online dating game. In fact, the new site is so up-to-date that it's even optimized for use on the iPad. Now that's hip.

The next generation of the site, code named "Malibu," has been redesigned to enhance the customer experience. The comprehensive remodeling will dramatically change the user dashboard and member profile pages, which will soon take on a magazine-like aesthetic for all members. Instead of displaying profile details in multiple box modules, the new and improved profiles aim to tell a story. Editing pages will also become a more intuitive experience.

Here's another change users are bound to be pleased about: no more third-party ads on the site. eHarmony's new commitment to engaging visuals and readability means that outside advertisements will no longer be seen on the site. The focus will be purely on creating relationships, with no distractions.

A new relationship questionnaire will also be making its debut on eHarmony. The stuffy and intimidating design of the old questionnaire will be replaced by a colorful and image-heavy design that looks more like a game and less like a daunting clinical form. Now that the sign-up process takes half the time to complete, the site has seen a 20% spike in the number of new users who fill out the questionnaire.

With the eHarmony redesign also comes this treat for members: a new, more visual personality profile called "The Book of You." "Our thought is that in order to be ready for that amazing relationship or that amazing person, you really should understand yourself and how people perceive you," Arvind Mishra, the company's VP of product management, told Mashable. The first few sections of "The Book of You" will be available to all users. The later sections will only be available to members with premium subscriptions.

If you ask me, it's about time eHarmony gave their service a makeover. "Our original site was incredibly scientific and incredibly sterile," said Mishra, but the new site will focus on empowering the user. The fresh focus on user experience will bring a human, emotional element to the site that its previous iteration was lacking. eHarmony's commitment to creating lasting relationships is still there, but now it comes with a much prettier face and more enjoyable user experience.

About a month ago eHarmony updated their homepage with a new look and feel. Gone is the rich dark blue background and the picture of couples as seen here on the top right. eHarmony has used this general layout and colors with a number of different couple pictures for about 2 years now and has decided to make a change right before the holidays. I think this is a good thing since a number of other popular dating sites are using very similar background colors which I found tended to blend all the sites together and didn't make any one in particular stand out. I find most sites (not just dating) tend to make a fairly major change to their layout once every 2 or 3 years.

In its place as you can see in the screen capture on the bottom right of this article you will find a warmer color scheme that contains lighter blues, yellows and browns. The picture of the person on screen is also larger and appears more down to earth. As you scroll down on the eHarmony website the background changes color abruptly but I think this works as it makes each part of the homepage standout. Along with this homepage makeover eHarmony has also updated their advertising with the same look and feel.

Update: Dec. 4. 2012

It looks like I wrote this article a week to soon. 😊 eHarmony has just updated their homepage again on the US site a few days ago (Canada is still using the older one). The color scheme is very similar to the last update but the message has changed slightly. The title of the page now reads "From single to soul mate" and it then mentions eHarmony's 29 Dimensions of matching. Since Dr. Neil Clark Warren is in charge once again at eHarmony it looks like they want to get back to the core of what eHarmony was founded on. Also instead of one single photo of a person, the homepage now includes 8 to 14 photos arrange like an album with actual eHarmony members. If you put your mouse cursor over the photo a card slides up and includes details of who the person is matched with along with a quote. It looks really good and I think the simpler look will help eHarmony attract more members.

For more information on this popular dating site known for its in-depth matchmaking, you can read our eHarmony review.

Well, it has been complained about for years and now Plenty Of Fish has finally done something about it. Last week their redesigned dating site went live.

As far as I can tell the content hasn't really changed, they basically re-skinned the dating site (like adding a new theme in a WordPress site). The color pallet has not changed much, we still have the turquoise blue color as the main color. The use of color has improved in my opinion though with the text and titles in colors that complement the turquoise. The header has also shrunk significantly on the site. Gone is the tag line "Free Online Dating" and the little fish image logo which is replaced by just the title "PlentyOfFish".

The new theme does give Plenty Of Fish a more professional, modern and sleek look. I think they made a mistake and created the header to small and they should have included a logo. Without some sort of logo, I feel the site will lose a bit of its identity which is something you do not want to do in the competitive world of online dating.

One thing I wish they did update was the displaying of the thumbnail of the profile photos. Plenty Of Fish still stretches those images when viewed in a search. I understand the need for a uniform size but I think this could be accomplished by just shrinking the image based on the height and keep the width proportional. If the width of the image is still too big they could then crop it to the correct size.

Here are two snapshots of Plenty Of Fish. The one on the left was taken today and the one on the right is from August 2010.

To find out more about this dating site, you can check out our review of Plenty Of Fish.