eHarmony Homepage Makeover

eHarmony
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About a month ago eHarmony updated their homepage with a new look and feel. Gone is the rich dark blue background and the picture of couples as seen here on the top right. eHarmony has used this general layout and colors with a number of different couple pictures for about 2 years now and has decided to make a change right before the holidays. I think this is a good thing since a number of other popular dating sites are using very similar background colors which I found tended to blend all the sites together and didn't make any one in particular stand out. I find most sites (not just dating) tend to make a fairly major change to their layout once every 2 or 3 years.

In its place as you can see in the screen capture on the bottom right of this article you will find a warmer color scheme that contains lighter blues, yellows and browns. The picture of the person on screen is also larger and appears more down to earth. As you scroll down on the eHarmony website the background changes color abruptly but I think this works as it makes each part of the homepage standout. Along with this homepage makeover eHarmony has also updated their advertising with the same look and feel.

Update: Dec. 4. 2012

It looks like I wrote this article a week to soon. 😊 eHarmony has just updated their homepage again on the US site a few days ago (Canada is still using the older one). The color scheme is very similar to the last update but the message has changed slightly. The title of the page now reads "From single to soul mate" and it then mentions eHarmony's 29 Dimensions of matching. Since Dr. Neil Clark Warren is in charge once again at eHarmony it looks like they want to get back to the core of what eHarmony was founded on. Also instead of one single photo of a person, the homepage now includes 8 to 14 photos arrange like an album with actual eHarmony members. If you put your mouse cursor over the photo a card slides up and includes details of who the person is matched with along with a quote. It looks really good and I think the simpler look will help eHarmony attract more members.

For more information on this popular dating site known for its in-depth matchmaking, you can read our eHarmony review.