Match Group

Match.com's popular Stir events have come to Canada. A Stir event is an organized singles party that is held at a physical venue like a bar or restaurant. This week events are being held in Toronto, Vancouver, Ottawa, Calgary and Edmonton.

Starting August 26,2013 Match.com Canadian members can sign up for Stir events by visiting the Events tab in the Match.com membership area. Invitation to events are sent out based on a user’s demographic information, age, and physical location.

When you go to a Stir happy hour event you know the relationship status of everyone there is single. Events are arranged and invites are sent out to members based on their location to the event and the age range the event is designed for. When you get to the event you also can connect with your mobile phone to find out who else is in attendance, what they are looking for in a match and, view their profile and photos.

For more information on Stir events you can read our page on Match.com or you can check out the press release.

Well, well, well...Plenty of Fish is really determined to make its reputation makeover a success, isn't it?

The site announced a new look on its blog over the weekend:

The header looks much more modern now. Is this the first of many cosmetic changes? Stay tuned.

POF has never been my cup of tea, but my curiosity was piqued enough to take a look. The changes aren't huge - it's more of a subtle nip/tuck than an entire facelift - but they're a step in the right direction. The new site looks cleaner and more modern than older versions, an adjustment it's needed since forever.

Why did it take so long for POF to join the modern era of dating? No idea. Does it still have a long way to go? Undoubtedly. But am I happy to see them inching towards becoming a dating site I might actually consider using? Of course.

It all started a couple of months ago when POF CEO Markus Frind announced plans to refocus the mission of the dating site. "In sticking with my vision that POF is all about Relationships," he wrote in a message to customers, "I'm going to make a bunch of changes to ensure it stays a relationship-focused site." Three modifications were implemented:

1. Any first contact between users containing sexual references was banned and automatically not sent by the site.
2. An age requirement went into effect, allowing users to contact people +/- 14 years of their age only.
3. The Intimate Encounters section of the site was removed.

Admittedly, I was skeptical. Plenty of Fish was one of the first dating sites I ever explored, and it was nearly enough to turn me off online dating for good. I wasn't interested in the people POF seemed to attract, and I couldn't stand the look of the site. It was cluttered and ugly - nothing like the sleek, clean, easy-to-navigate competition.

And now? Well...it's hard to shake the old feelings about POF completely, but I'm willing to give it the benefit of the doubt. The new look is definitely an improvement. It's clearly still Plenty of Fish, but it's a better-looking version that seems to be designed for the more serious dater. And it sounds like more aesthetic tweaks are on the way that might make it even better.

The question is: will a cosmetic makeover, combined with Frind's changes to the workings of the site, be enough to bring POF on par with dating's major players?

For our full review on this dating site you should take a look at our Plenty of Fish page.

The trajectory of online dating has been interesting, to say the least. When online dating services launched, they were the future - a whole new way of meeting people that was conducted entirely over the Internet.

Now that the vast majority of us are comfortable with the idea of online dating, the industry is changing again, and this time it's moving offline. The new trend in online dating is in-person events that forego using the World Wide Web entirely. The latest of these social gatherings is an offline game night hosted by Match.com.

Match is no stranger to online dating innovation. The 18-year-old company introduced Stir, an offline events program, in May 2012 and has since hosted more than 2,850 mixers with more than 225,000 singles in attendance. Around the same time, Match also introduced an online games feature that offered singles a new way to get to know each other.

The games were designed to be a quick (just one to five minutes) and easy way to engage with new people. The initial seven games included Best & Worst, Food Critic, Romance Rip Off, Name That Dance, Gut Reaction, Drawn Together, and If I Could. Match's recent launch combines the playfulness of the online games with the huge success of Stir events, bringing them together into offline Stir Game Nights in partnership with the board game industry.

Match describes its new foray into offline events as "less about strategy and competition and more about laughing and having fun together." Two types of events are planned. At the first, Game Night Mashups, facilitators will lead participating singles through the games. At the second, Game Night Happy Hours, singles will borrow from a library of games to play on their own. Several publishers have partnered with the dating site, including Buffalo Games, Bananagrams, Blue Orange Games, and Wiggity Bang Games.

"Match.com believes that connecting with new people should be fun," said Luke Zaientz, VP of Events at Match.com. "Over the last year, we've seen it happen time and time again at our Stir events -- whether it's during a game of kickball, trivia, Ping-Pong or at our first wildly successful game night. We're excited to help our members connect over some of the best board games around, from well-known titles to the industry's newest hidden gems."

The full list of participating games includes:

• Bananagrams: Bananagrams, Zip-It
• Buffalo Games: Last Word, Likewise!, Chronology, Gotcha!
• Endless Games: Name 5, Oddly Obvious
• Blue Orange Games: Spot It!
• Spontuneous Games: Spontuneous
• Wiggity Bang Games: Open Up
• Marbles the Brain Store: Touchy Feely, Splickety Lit, Mind Your Marbles

Stir Game Nights will be hosted at bars and restaurants throughout the summer and fall.

On the hit show True Blood, Deborah Ann Woll has sexy vampire mind-control powers to seduce men. In real life, her love story is a little more tame.

Ok, a lot more tame.

In 2007, Woll joined Match.com. Then 23 and fresh out of the University of Southern California's theater school, she wanted to meet someone genuine and grounded that she could build a life with.

"I'm shy, and I'd always had a hard time meeting boys," she told Glamour. "I had a serious boyfriend in high school, but Hollywood, where it's all about being 'cool,' terrifies me! When I opened my Match account, I'd done a few guest spots but wasn't on True Blood yet, and I wanted to find someone grounded."

She found that someone in the form of 32-year-old comic E.J. Scott. Part of what drew her to Scott was the honesty in his Match profile: he mentioned that he had been diagnosed with choroideremia, a rare disease that causes progressive loss of vision and aversion to bright lights.

Scott says he was attracted to her right away. "I kept clicking through her photos, and there was one that had this great big smile," he said to Glamour. "I'm a big smile guy. Her profile said she liked Mystery Science Theater 3000. She was so pretty yet so nerdy! I just had a feeling about her."

Woll says she connected with Scott right away because she felt like she could be herself with him, and he too was taken with her from day one. Now the couple is living proof that relationships that begin on Match.com, or any other dating site, can go the distance. Woll and Scott have stayed strong through a break-up, several years of a long-distance relationship, and the daily challenge of his declining vision.

Now the True Blood star is eager to start a family with her long-term boyfriend. "I didn't grow up imagining my wedding day," Woll says, "so we may not get married, but we're committed for life, and we want kids. I could wait, but his biological clock is ticking!" They estimate that Scott has 10 years left before he loses his vision completely, and they would like to have kids before he is more seriously impaired so he can see them grow up.

Despite the unusual obstacles they've faced, Woll and Scott have been together for six years and they're stronger than ever.

Best of luck to them both!

Facebook's ad strategy is a subject of major concern for investors. Advertisements are the site's principal driver of revenue and now that it's a public company, Facebook must satisfy investors as well as its own internal team.

The outlook has been grimmer than anticipated for all but one group of advertisers: dating apps.

In June 2013, the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. Facebook-integrated apps like Tinder, a new app that's taking the market by storm, are becoming increasingly popular among social networking-savvy singles. But as Tinder grows, some older apps, like Are You Interested, a freemium app that's been downloaded 70 million times in its 6-year history, are suffering.

AYI monthly users have dropped from 7.3 million in November 2011 to 3 million today. Only 80,000 people have signed up for AYI subscriptions so far, reports Forbes, and revenue was static for 2012. AYI needs a new strategy if it's going to leverage the 20 million Facebook users who have already synced their profiles to the app and stay on top of the competition. To reinvigorate the brand, AYI turned to Facebook's mobile app install ads.

AYI began a heavy marketing campaign on Facebook's mobile offering, and within a month saw 200% more downloads than the previous month. Because Facebook's mobile advertising is relatively inexpensive, AYI was able to conduct tests to find their most engaged audiences:

• Canadian males & Brazilians of both genders aged 26-36
• Finns over the age of 36
• Americans over 30

And it's not just Facebook's impressive opportunities for market research that make it an ideal choice for marketers. Ads like those used by AYI no longer take users out of the Facebook app and into the app store to download, Users can install new apps directly from their newsfeed, which makes for an easier, more streamlined experience.

Some companies have a greater potential for Facebook ad success than others. Cliff Lerner, co-founder and CEO of Are You Interested, recommends Facebook mobile ads for companies that operate in multiple countries. Those companies, he believes, have the most to gain from the demographic testing that can be done on Facebook. He also advises targeting friends of people who have already installed the app and showing that connection to users who are more likely to download an app their friends are already using.

"Users don't behave differently on mobile but there's less competition for traffic right now and it's cheaper to acquire a user," Lerner says. Facebook's mobile offering may now be the hottest place for companies that rely on downloads to do business.

Everything is moving more mobile these days, but mobile dating is still plagued by one big problem: it's hookup central.

Location-based dating is clearly designed to lead to a meeting, but with that comes a swarm of users who aren't looking for anything more than a quick fling. On a Web-based dating site, users are searching for a totally different experience, one based on meeting vetted, strictly filtered dates that they get to know on the site before arranging future plans to meet in person.

The challenge that now faces the dating industry is to blend the immediacy of mobile with the success of online dating. "There's no effective app for hetero hookups," says Sam Yagan, one of OkCupid's four founders, in an article on Forbes.com. "Grindr is very popular in the gay space for males. But there isn't really a Grindr for straight people."

Still, Yagan thinks there's a future for mobile dating. He thinks the next incarnation of mobile dating will mean using a variety of dating apps: "One may be a I-just-want-to-have-a-beer-with-somebody-new-tonight app. Or I-want-to-look-for-Mr.-Right. Or I-want-to-look-for-Mr.-Right-right-now."

Another possibility for the future of mobile is the social graph. Tinder, a bright new star on the mobile dating scene, is breaking new ground for social dating. Tinder users sign in using their Facebook accounts and indicate their interest in a potential date by swiping to the left or right of their screen. With the recently introduced Matchmaker feature, users can now make introductions between any of their Facebook friends, whether or not they're already using the app.

Sean Rad, co-founder and CEO of Tinder, argues that what's important isn't the future of online dating - it's the future of dating in general. As people - especially young people - become more accustomed to interfacing with the world through their phones, dating will need to evolve into a new experience.

Rad thinks the key will be to move in the opposite direction of online dating. Once upon a time online dating was hailed for offering access to a significantly wider pool of potential dates than traditional dating. But the downside to that, Rad explains, is that online daters also end up experiencing a great deal more rejection.

Rad sees the future of dating as something very different. A smaller pool may solve some of the problems, but the rest is up to you. "Science can only go so far," he says. "You are the best arbiter." Mobile has a place in that future, and perhaps that place is righting the wrongs that online dating has created.