Statistics

Image: Bumble

Bumble Inc has taken a big step in assisting users who have experienced sexual assault and abuse through its new online trauma support center, created in partnership with Bloom and now available to users of its Bumble and Badoo dating apps.

The support center offers online courses to help with emotional healing, and is available to users who report sexual assault or relationship abuse over the apps. They will receive a code for free access to a customized version of Bloom’s support specific to daters, with three self-guided courses: Healing from Sexual Trauma; Society, Patriarchy, and Sexual Trauma; and Dating, Boundaries, and Relationships. The dating apps will also offer one-on-one chat support and up to six therapy sessions for certain cases.

Kenya Fairley, Bumble’s Head of Member Safety Support said in a statement: “We are grateful to be able to remove many known barriers that survivors face when seeking trauma support, from privacy to cost, to allow them the opportunity to begin their healing journey at their own pace."

Seventy percent of American singles felt that dating got harder during the pandemic, according to the latest research from Pew.

In 2019, before the pandemic took hold, about two thirds of singles said that dating was hard, compared to the new Pew study which took place February 2022, where roughly seven in ten singles said it was hard. 

This finding comes on the heels of the most profitable couple of years for the dating app industry, as people locked down at home and turned to dating apps for connection. Subscriptions and revenue rose for many dating app companies, but daters seem to be left wanting more.

If you are a climate change denier, you are likely to find yourself without a date according to a recent study by dating app OkCupid.

The company surveyed 250,000 of its users worldwide and found that 90 percent said it was important their match care about climate change, and it’s the biggest deal-breaker for dating app users. The issue topped both gun violence and gender equality for respondents. This further confirms the company’s surveys over the past three years of over 6 million of its users, where OkCupid found that overall, 81 percent were concerned about climate change.

In fact, according to OkCupid, climate change and environment questions generate 7.5 million responses worldwide, and is the issue where men's and women's views align more than any other.

Tinder CEO Renate Nyborg

Image: Match Group

Gen Z makes up more than half of all Tinder users, and they are using the app differently than their older counterparts.

According to a recent interview with Tinder CEO Renate Nyborg published in Fortune, she said that over 50 percent of users are between the ages of 18 and 25, and they are more comfortable keeping things virtual compared to millennials, who typically message each other and schedule a time to meet in person. In 2021 Tinder was 56% of Match Group's revenue which was nearly $3 billion USD.

Gen Z daters have a different approach, which Nyborg referred to as “slow dating.” She noted that Gen Z daters are much more intentional and looking for a connection: “You match with someone, you chat, you go on an Animal Crossing date, you chat some more, you exchange Spotify playlists, and then two months later, you might go on a date.”

Bumble’s stock jumped 20 percent after an earnings report from the company showed an increase in revenue for the fourth quarter of 2021, finishing far ahead of analyst expectations.

According to Yahoo!, Bumble’s overall revenue for Q4 in 2021 increased 25.7 percent to $208.2 million compared to $165.60 million for the same quarter the year before, including the negative impact from foreign currency movements year over year. Total paying users also increased 10.6 percent to 3 million, compared to 2.7 million at the end of 2020. Total average revenue per paying user (ARPPU) was $22.83 in Q4 2021, compared to $20.02 in Q4 2020.

While Badoo’s app revenue decreased 3.5 percent to $57.7 million compared with $59.8 million from 2020, Bumble app revenue was on the upswing with a 42.2 percent increase in revenue to $150.5 million in the fourth quarter last year, compared to $105.8 million the year before, not only offsetting but far surpassing the losses.

A young dater joined dating app Hinge and was swindled out of $390,000 in a fraud scheme involving cryptocurrency.

According to USA Today, 24 year-old Nicole Hutchinson of Tennessee signed up for the popular dating app looking to meet someone in California, where she had planned to move. She had almost $300,000 from the sale of her late mother’s house and was looking to build a life somewhere new.

She matched with a man named “Hao” according to reports, and after he told her he was born in the same town as where she was adopted, she felt a connection and continued texting him over WhatsApp. He told her he was knowledgeable about the cryptocurrency market and wanted to “teach her” how to invest.