Safety

India is now among the fastest-growing dating app markets worldwide, thanks to a growing young population of singles and their changing attitudes towards dating.

In terms of year-over-year growth, India emerged as the fifth largest market in dating app spending in 2022, according to a new study by data.ai Intelligence. Researchers found that Indian users spent $31 million more in 2022 than they did in 2021 despite economic factors like inflation that affect consumer spending.

Match Group, Bumble, and other major dating app companies have made a big investment in India, hoping to capitalize on this attractive market which now brings in millions of dollars in revenue each year to dating app companies.

A group of conservative Catholics based in Colorado spent millions to buy tracking data from dating apps to identify gay priests, and then shared the information with regional Bishops.

The Washington Post, which broke the story, noted that the purchasing and use of the data is legal, and is “emblematic of a new surveillance frontier in which private individuals can potentially track other Americans’ locations and activities using commercially available information.”

The Post heard audio recordings of executive members discussing the organization’s mission and this particular project. Jayd Henricks, the group’s president, did not respond to questions from the Post, but instead posted an article on the website First Things saying he was proud to be part of the group, and that the purpose was to “help the Church be holy…” He also wrote that the group has conducted other research, but did not provide details.

Match Group announced that it partnered with research firm Ipsos to conduct a comprehensive study of daters in major markets, and found that overall daters feel positive about online dating.

Sixty-six percent of respondents said that online dating results were “as good or better” than meeting offline according to the study's press release, and 60 percent of respondents said that their online dating efforts have resulted in dates or developed into a relationship.

The report also found that people tend to prefer larger platforms with more people, with the idea that they have more choices when it comes to finding the right person. In fact, online dating is gaining more popularity around the world, with almost half (49 percent) of singles saying they have tried dating apps and websites. India and Turkey lead the way in usage, thanks to changing attitudes about dating, as well as parents using technology to find partners for their children, according to Ipsos.

Tinder unveiled several new safety features, including “Incognito Mode” where users can control their visibility as well as how they interact with others on the app. The new features were rolled out February 6th to coincide with Safer Internet Day.

According to Tech Crunch, “Incognito” is a bit more advanced than just being able to hide your profile – users who opt for this feature can still Like and Pass on potential matches, but only those they have “Liked” will be able to see them.

The new feature is available for paid subscribers for Tinder+, Gold and Platinum members only.

A new Pew study has found that over half of dating app users (53 percent) said that their experiences have been at least somewhat positive, including 14 percent who said they had very positive experiences. About 46 percent say their experiences on dating apps have been at least somewhat negative, showing the dating population is divided on how well the platforms are working for them.

While 53 percent shows that more than half of daters have had positive experiences, dating apps have a long way to go in satisfying their customer base, as some users reported facing harassment or scams, according to the report. Peoples’ experiences also vary by race, gender and ethnicity, as well as household income and sexual orientation.

Pew reported that 57 percent of men report positive experiences compared to 48 percent of women, and 61 percent of LGB users have had positive experiences compared to only 53 percent of straight users.

Image: Tinder

Tinder announced the launch of its latest safety feature to address abuse over the app, dubbed “House Rules.”

Tinder users must agree to the list of house rules outlined in a 20-page safety guide before they can download the service. The guide highlights the app’s safety features, including photo verification, how to report and block abusive users, according to News.com Australia.

The guide also provides tips for dating in person, including advice to Tinder users to schedule a video call beforehand to “get a vibe for the other person” according to Global Dating Insights. It also provides tips like sharing details and location of the date with friends or family beforehand, and keeping track of drinks to avoid spiking.