Industry

Dating app Tinder has partnered with running coach app Runna to launch a special summer run club for singles.

According to Runner’s World magazine, the “Solemates” club was created in response to a growing need from Tinder app users for activity-based dating events. There is also a significant number of runners joining Tinder, and the term “running” is one of the top trending profile-tagged “interests” that people can choose from on the platform.

SoleMates events are taking place in June and July in London, and will be held on Wednesday nights for three consecutive weeks at different areas, including Clapham and Central London. The third location is to be determined.

Young singles in China are taking to social media platforms like Xiaohongshu (also known as RED) to participate in livestreamed blind dates.

According to the Australian Broadcasting Network (ABC), livestream dating is “romantically themed video conference calls” where up to nine people can join a so-called “dating room” and talk with each other. But instead of a closed and private Zoom call, it is open to the public for any number of people to watch.

The concept is similar to a game show, where the participants give a little background on themselves and are often asked to “demonstrate a talent,” according to ABC. The participants have to be willing to make an effort to represent and “market” themselves, whether it’s through a talent or charm or other ability.

The government in the municipality of Tokyo announced it will be launching a state-run dating app to help young singles connect, and to increase birth and marriage rates. This state run dating app was first brought to our intention back at the beginning of the year.

According to Associated Press, “Tokyo Futari Story,” the city’s new initiative, is an effort to increase couples or “futari,” in a country where young people are more commonly alone. The initiative will involve an online dating site, but the government is also developing an app.

Tokyo City Hall is heading the project and has declined to disclose many details. However, The Japan Times reported that singles who sign up will need to verify their identity through official documentation, and to prove that they are single. Government officials told the paper that tax records will be required to prove income, and potential users of the app must sign a form that says they are ready to marry. (The intention of the app is, after all, to increase marriages and childbirth rates.)

Dating apps are struggling right now, and many Gen Z women are looking to other platforms like LinkedIn and Instagram to meet people.

A new article in The Financial Times cites a poll from Mintel that found that 47 percent of men between 18 and 34 had used a dating app or website to meet someone this past year, compared to only 25 percent of women of the same age.

“Trying to engage young women is the biggest struggle for dating apps,” said Rebecca McGrath, associate director for media and technology at Mintel. “Significant gender skew means it is harder for men to find matches and, subsequently, women often become bombarded, making the experience worse for all.”

Grindr’s new Chief Privacy Officer Kelly Peterson Miranda is setting the record straight regarding the app’s privacy policies and use of personal data following allegations and a recent lawsuit.

The interview with The Record Media takes place in the wake of several allegations that Grindr has violated user privacy rights when it comes to their personal data.

The LGBTQ dating app was sued in April for allegedly sharing the HIV status of its users with third parties without their consent. Before that, its former privacy officer Ronald De Jesus has said that the company stored user data, including photos and videos, even after people deleted their accounts, which violated the app’s privacy policy.

And last year, the Electronic Privacy Information Center appealed to the Federal Trade Commission to investigate Grindr for its history of abuses.

Image: Hinge

Match Group announced in its first quarter earnings report that Tinder’s paying users were down for the sixth quarter in a row, but Hinge’s paying users continue to rise.

According to Tech Crunch, Hinge has seen a whopping 31 percent increase in paying users year over year, now up to 1.4 million. This is far less than Tinder’s 10 million paying users, but as Tinder continues on its downward trend, its paying users dropping 9 percent from this time last year, Hinge offers a beacon of hope.

Dating apps in general have struggled in the last year, and companies like Match Group and Bumble have been trying to address it with more exciting paid features and additional security protocols, like Verification on Tinder. However, dating app users continue to drop their subscriptions and opt not to pay for features, especially younger users who are turning to free platforms like social media apps to connect.