OkCupid Debuts New Campaign Focusing on Inclusivity
- Saturday, August 28 2021 @ 10:05 am
- Contributed by: kellyseal
- Views: 940
OkCupid has debuted a new global ad campaign “Out of Home” (or OOH) to celebrate people meeting in person again - but with a focus on inclusivity.
The creative was developed by Italian artists Maurizio Cattelon and Pierpaolo Ferrari in partnership with creative agency Mekanism, and features colorful depictions of OkCupid daters in celebration of their individuality. Website The Drum also noted that the new campaign is also a nod to the diverse user base on the platform.
One ad reads “tree hugger” and features a tree growing out of a dater’s boxer shorts, watered by someone off-camera with a watering can. “Every single vaxxer” features a couple kissing, their tongues becoming one. And another reads “every single cuddler” with a couple embracing with multiple arms. Each of the ads has bold coloring and a rich array of ethnicities, genders, and sexual preferences.





