Zoosk

The "Are You Interested" Facebook application is owned by SNAP Interactive. This app recently became the largest dating application on Facebook with 13,262,420 monthly active users. Just a month ago they had only around 8,424,000 monthly active users. Snap Interactive also posted 3rd quarter revenues of $1.65 million which was an increase of over 100 percent when compared to the same period last year. With these rising revenue numbers it looks like Snap Interactive new found traffic is of high quality.

The second largest Facebook dating application is Zoosk with 7,514,381 monthly active users. While "Are you Interested" may have a larger Facebook presence, Zoosk still has a much larger overall membership base thanks to the popularity of their dating website. Zoosk Facebook users also get to interact with the members of the dating website, and vice versa.

For more on this story, check out All Facebook. To find out more about dating on Facebook, please take a look at our Facebook Dating reviews category.

Here is a small bit of news regarding Zoosk.

According to the WSJ, Zoosk.com plans later this year to start matching singles based on their tastes in music, movies and books. This update to the matching system is in response to a survey Zoosk did of its members that found 57 percent of people found it a turn-on if someone else liked the same books as they did. Zoosk also confirmed that common shared interests like those of movies, music and books are great topics for initiating a conversation.

To find out more about this dating site, you can check out our review of Zoosk.com.

Almost 2 months ago Zoosk reported that their Facebook Fan page had over 1 million fans. I checked today and they currently have 1,612,923 Facebook Fans. Here is a YouTube video that Zoosk put together to mark the milestone.

That certainly is a large number of fans and the increase of 600 thousand fans in under 2 months is an achievement itself (that is roughly 10,000 Facebook Fans a day). This is by far the largest number of Fans any dating site has on Facebook. Two other popular online dating sites only have about 6,000 each.

For more information on this popular dating site, read our review of Zoosk.com.

Quepasa.com is a social network website with over 13 million members that services the Latino online community. According to Compete their traffic has increased 5 times to 275,000 unique visitors a month, over the last 6 months. Last week an announcement was made that Quepasa has partnered with the dating site Zoosk to make their service for singles the primary option to all of Quepasa members. This partnership benefits both companies. It gives Zoosk a large, new, and relatively untapped singles market and it gives Quepasa an additional revenue generating service.

Members of Quepasa can expect the dating service from Zoosk to go live by the end of this month.

To find out more about the dating site you can read our Zoosk review.

Zoosk is a dating site which has grown in popularity thanks in large part to them embracing Social Networks like Facebook (they are the number one dating app on Facebook). In January of 2009 Zoosk had 15 million members and in little over a year they have seen tremendous growth. Today, Zoosk has 50 million users worldwide. To expand their network of members further, Zoosk has announced a free iPhone Dating Application which supports multiple languages. Languages supported include English, French, Italian and Spanish. The Zoosk App also allows members to see who has viewed their profile and also allows members to use the iPhone's GPS for location based matching. Since its release the Zoosk iPhone dating application has become the third most popular dating app for the iPhone.

Zoosk also has released an instant messenger program for both Mac and PC computers. The Zoosk Messenger allows for desktop chat with other Zooskers and was developed on the Adobe Air platform to bring a richer, more interactive experience. This online chat program fully integrates into Zoosk and lets you instantly connect with singles in your area. The program also notifies you when your friends come online.

Zoosk must have been one of the fastest growing dating sites last year. This is due to the additional funding they have received (see Zoosk Funding Story) which allowed them to expand their network to multiple platforms and advertise much more extensively online (I am seeing their ads everywhere now). Zoosk wants to cover all platforms of communication it seems and are hoping to own a bigger piece of the $4 billion worldwide online dating industry.

For more on this story, read the press release. You can also checkout our review of Zoosk.

Since Zoosk received $30 million in funding in December (see Story), their dating site traffic has increased by 3 times according to Compete's estimate. In the graph below it shows that in August of 2009 unique visitors had just crossed the 500,000 mark for Zoosk. In January of this year they had reached 2.7 million unique visitors.

It looks like Zoosk is spending at least some of the money they raised on advertising to increase traffic to their dating site. In an interview with Online Personals Watch, Alex Mehr, CEO Of Zoosk also mentions that their dating site has just reached 50 million members. Just 5 months ago Zoosk members numbered around 40 million. That is a lot of growth, which goes to show how using Facebook and its users to spread information about the dating site has really worked for them.

For more information on this dating site, read our Zoosk review.