Safety

Bumble is testing its BFF (Bumble for Friends) service as a standalone app for finding friends, according to Mashable.

Bumble BFF and Bumble Bizz (for career networking) have been features on the main Bumble dating app for a long time, and now Bumble intends to spin BFF off into its own entity. The new app is being tested in the UK and select Asian markets, according to confirmation from Bumble. And according to Tech Crunch, though Bumble couldn’t confirm specific countries where it’s being tested, the app is also available in Australia, New Zealand and Philippines for both Androids and iPhones.

Bumble BFF expected to launch in the U.S. this summer.

It’s likely that the dating app’s Bizz service will be a standalone app down the line as well. But for now, the company is focusing on its BFF service, since about 15 percent of Bumble’s active monthly users utilize the feature.

Image: Bumble

Dating app Bumble is showing users it puts safety first according to its recent ad campaign “The New Rules of the Game,” which won an award from The Drum for Marketing the Americas 2023.

According to The Drum, Bumble wanted the campaign to speak to women, who are often worried about meeting people on a dating app because they are likely to encounter rude or explicit messages or photos when they are searching. The company highlights all the ways Bumble is creating a safe space for singles, where dating can be both safe and fun.

The campaign focused on real and important issues for daters while at the same time making it playful and engaging by doing a series of sports-related ads. In one, a female baseball player is up for bat and waiting for the pitch while the narrator talks about the “Private Detective” feature which keeps photos blurred, unless the user says it’s ok to see. At the end, the batter catches an eggplant and smiles, adding to the humor.

Match Group announced the launch of its new gay dating app Archer on June 1st, just in time for Pride month.

According to Tech Crunch, Archer is a “social-first” dating experience specifically for gay, bi and queer men. The app is distinguishing itself from other gay dating apps like Grindr and Scruff by offering traditional social media features within the app.

For example, the app has interest tags that you can search, making the search process easier and allowing filters to be set. Free-form tags will be available post-launch, so users can customize their own interests. Most similarly to social platforms, users can follow one another, paving the way for similar features. (There are plans down the line to add a Stories feature, too.)

New research shows that the global dating market is still growing, and is expected to surpass US $12.8 billion by the year 2032. Currently, the market is at US $7.3 billion.

Most of the CAGR (compound annual growth rate) will come from the Asia-Pacific market, where there is the largest young population. In fact, this region has 2 billion active internet users, accounting for 49 percent of the total population. India, Japan and China are seeing the most growth, especially with technology advancements and AI-driven matchmaking and dating services attracting younger users.

However in 2022, North America still brought in the most revenue share at 39 percent, followed by Europe at 25 percent, according to Yahoo! Finance.

Tinder has announced the launch of its new Photo Verification feature, which includes an AI-powered update and video selfie requirement.

According to Tech Crunch, the new Photo Verification is to help users prove they aren’t a bot or catfisher on the dating app by taking video selfies that can be analyzed by AI against their photos. Previously, users were required to take a selfie as instructed by the app to compare against a profile photo, but Tinder is strengthening its process even further by requiring the video selfie, so there is no room for error.

The process for verification requires the user to complete a series of videos responding to questions or prompts, and then the AI tool scans the videos and compares them to the photos the user wants to include in their profile to see if they match. The AI tool uses 3D mapping of facial geometry for both the video and photos, according to Tech Crunch.

Image: Bumble

Dating app Bumble is dipping into politics again, this time in the U.K. The company has joined forces with Grazia magazine, UN Women UK, and celebrity Amy Hart to encourage legislators to change the proposed Online Safety Bill (OSB), which deals with the issue of cyberflashing.

The proposed bill’s language includes determining whether the cyberflasher (the person sending unsolicited nudes to someone without their knowledge or consent) had harmful intent, which Bumble says would be difficult to prove. Critics say that this also gives a lot of room for the accused to claim they sent these images as a “joke,” according to AOL.com.

In March, Bumble issued a press release acknowledging the milestone that the UK government agreed to make cyberflashing a criminal offense under the OSB. In the same release, they advocated that “to drive societal change, any new law must be based on non-consent.” The company argued that instead of focusing on the intent of the sender, the law should be focused on whether or not the recipient gave prior consent.