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Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.

2018 is off to a rough start for eHarmony. Shortly after one of the company’s advertisements was banned in the UK for being “misleading” comes the news that the popular dating website has taken another hit - one that will cost them more than $2 million.

Last month, eHarmony settled a consumer protection lawsuit in California, agreeing to pay $1.28 million to four counties - Santa Clara, Santa Cruz, Shasta, Napa - and the city of Santa Monica.

The complaint against eHarmony alleged that the company failed to sufficiently explain its subscription fee policy, leading to unexpected charges for consumers. The complaint further alleged that eHarmony did not provide a contract explaining the service, nor did it explain the cancellation procedure as required by law. 

Recipient of Gold
Match.com

Recipient of Silver
eHarmony

Recipient of Bronze
OurTime.com

The 2018 Dating Sites Reviews Single's Choice Award poll was launched on October 1st, 2017. It ran for 3 months and then closed for voting on December 31st, 2017. 393 people cast their votes in the poll. The first question of the poll asked:

What paid dating site or app would you recommend for the Single's Choice Award?

Voters could choose 1 dating service from a selection of 10 of the top dating services in 2017 as selected by the Editor's. For this award the top voted dating service for the above question receives the Gold, second place gets Silver, and for third Bronze.

The recipient of the Gold 2018 Single's Choice Award is Match.com. Match received just over 27% of the votes cast in the poll which is 95 votes. This is a strong showing as it is 7% more votes when compared to last year and almost 5% more votes than our Silver recipient this year.

The recipient of the Silver 2018 Single's Choice Award is eHarmony. This popular dating service gathered 75 votes which gave it over 19% of the total votes cast. This is 5% more votes than in the previous year and 6% more votes than the Bronze recipient of this year.

The recipient of the Bronze 2018 Single's Choice Award is OurTime. This niche dating service for singles 50 years and older received 51 votes which is almost 13% of the total votes cast. This is the first time that OurTime has been a Single's Choice Award winner which is to be commended especially for a dating service that doesn't cater to the entire single pool.

Here are this year's standings for the Single's Choice award for all dating services in the poll:

Just in time for Valentines Day eHarmony is having a 5 day free communication weekend. It starts Thursday February 8^th and runs to the end of day on Monday February 12^th. This event is for eHarmony.com (United States) and eHarmony.ca (Canada) members.

To participate all you need to do is create a free eHarmony account. No credit card is required. Once your account is created you can then complete the second part of the signup process which is taking the personality questionnaire. The questionnaire is an important part of eHarmony's match process as this information is used by their matching algorithm to determine your most ideal matches that will give you the best chance for a long term relationship. It takes about 15 minutes to 30 minutes to complete and is multiple choice questions.

Once you are finished with the questionnaire you will then receive your first set of 4-5 matches. You can then review your matches profiles and send messages to those you wish. Everyday you will receive a new set of high quality matches from eHarmony. One thing that is not included during free communication is viewing of profile photos. To view these you must become a subscriber.

Remember the sooner you register on eHarmony the longer you will have to communicate with your matches for free. For more about this online dating service, please check out our review of eHarmony.

That dating services sometimes make dubious claims should surprise no one, but rarely do their fishy fabrications make headlines. Unfortunately for eHarmony, a recent misstep has proved to be the exception.

The company's claim that it uses a "scientifically-proven matching system" has been banned by the UK’s Advertising Standards Authority after appearing on a billboard in the London Underground.

"Step aside, fate,” the advertisement boldly proclaimed. “It's time science had a go at love."

In the smaller print below, it continued: "Imagine being able to stack the odds of finding lasting love entirely in your favour. EHarmony's scientifically-proven matching system decodes the mystery of compatibility and chemistry so you don't have to. Why leave the most important search of your life to chance?"

eHarmony will be running a free communication event this weekend. It starts Friday January 26^th and runs to late Monday January 29^th for eHarmony.com members only.

For new and existing members these events are a great way to try out eHarmony, especially if you are new to the online dating world. There is no cost and no credit card is required. All you need to do is create a free account and profile and fill in the personality questionnaire which takes between 15 and 30 minutes. Once that is complete you will receive your first set of matches (usually about 4 or 5 profiles). You can then go ahead and review each profile and send messages to those you like. Every day you will receive a new set of quality matches from the eHarmony matching algorithm for you to look at.

For more about this online dating service, please check out our review of eHarmony.