Features

The Unofficial eHarmony Blog sure knows how to dig for eHarmony news. They found this banner on the eHarmony US website:

under the URL "http://www.eharmony.com/static/images/diamondgiver/banner/".

From this banner it looks like eHarmony is creating marketing material for a possible new personalized matchmaking service where eHarmony Matchmakers select matches for you and possibly setup the dates (my thinking on this). All this is speculation, but it does sound close to how the China dating site Zhenai.com operates (see Story). They have a 350 matchmaker call center which sets up dates for clients.

The service looks to be called eHarmony Personal Matchmaker Service but the above banner image was found in a directory called DiamondGiver. In the service industry Diamond usually means the highest quality (and most expensive) service. We didn't see the word Diamond in the image so once again we are just speculating.

Match.com has done this type of service before in which eHarmony may be getting into. They called it Match Platinum (the old Platinum service not the new one, see Story). This Match.com service was only available in Texas and was not tied directly to the Match.com dating site. Match Platinum offered customers a one on one matchmaking service but it has since been shutdown (RIP 2006-2008).

To find out what other think about this dating site, check out some eHarmony reviews.

The United States virtual goods market was worth $500 million in 2008 according InsideFacebook.com. This year it is expected to double to $1 billion and in 2010 virtual goods sales are expected to reach $1.6 billion. The huge growth in the market is due to the popularity of social networking and with more video games adding virtual goods to their online components.

With growth like this expected in the next few years, virtual gifts will be on par with the online dating industry which in 2008 was the third highest revenue grossing industry.

These are predictions from knowledgeable experts but they may not live up to expectations. In a recent Date.com press release about virtual gifts (see Story) their leading analysts estimated the revenue for the industry at $1.5 billion in 2008. This is a $1 billion difference between experts, I wonder which one is closer to the truth?

For more on this story, read Online Media Daily.

A couple of weeks ago we talked a bit about eHarmony's seven new profile questions which dealt with common traits and interests (see Story). Last week eHarmony posted a bit more information about this feature called Something to Talk About. As the name suggests, this feature is designed to highlight what each profile has in common and to help matched couples by breaking the ice and giving topics of conversation. When you view a match and if you share some common interests, you will see these interests appear in the area titled "Something to Talk About".

For more on the feature, visit the official eHarmony Blog. Tto find out more why this is such a popular matchmaking service, read our eHarmony review.

Here is the results from a poll that 1,000 Zoosk members took about Virtual Gifts. This information is probably similar for members of other dating sites.

• Only 15 percent of members have ever sent virtual gifts.
• 76 percent stated they were more likely to respond to a potential match who sent them a virtual gift.
• 71 percent send virtual gifts which reflect their personality.
• Traditional virtual digital gifts (flowers, chocolates) make up 37 percent of all gifts sent. Gifts that show off a person's wild side (martini, etc...) make up 27 percent. 23 percent of all gifts are warm and fuzzy (teddy bear, etc...). Finally, 13 percent of virtual gifts are seasonal.

To find out more information about this online dating service you can read our review of Zoosk

We talked briefly about matchTalk before in 2007 (see Story). I thought it was time for a closer look since I have seen a number of image ads lately on Match.com promoting the add-on service. The main idea behind matchTalk is to allow members to talk to each other on their own phones while keeping both phone numbers confidential. The service I believe is still powered by a well know VOIP and social messaging company called Jangl. Almost any phone can be used, including cell phones.

matchTalk works by generating a unique phone number for every member who signs up. Once you find a Match.com member who you like, you can request to add them to your matchTalk phonebook by a link on their profile. If they agree, you then can perform a matchTalk connection. You initiate the call to the person you are interested in from your matchTalk phonebook. Match.com acts like a dispatcher and then calls the person. An automated voice will then ask the person if they would like to receive the call from you. If the answer is yes, the call is then connected with you and your phone will ring. Once you answer, you both can talk knowing your real phone number is safe. If the person decides not to take your call or if the phone is not answered, you will be notified and you can try later.

Once a matchTalk member, you can contact any Match.com subscriber who agrees to your request. Someone who is not a matchTalk member can only receive calls and not initiate a mtachTalk connection. For the service to work you will need Caller ID (used only by matchTalk) and you will need to verify your phone number. The cost of the service is $4.99 for 3 months.

For more information on this dating site, read our review of Match.com.

JDate.com received a complete site makeover this month that includes both the front end of the site and the members area. The new look of the homepage (on the left) gives a more modern and professional feel than the previous version of the site (right). Other updates include redesigned profiles and searching. You now can now search by keywords or a phrase. This allows you more control over who is returned in search results since you can now search the entire profile, including any text inputted by the JDate member. Search results also have been updated to include a new mini search view which is available while you are viewing a potential matches profile. Enhanced search filtering of results is also available for the quick search tool.

Two other new features include a blog and video show. JBlog is a new web blog for members which JDaters can contribute too, discussing their lives and dates. A certified therapist will also blog her advice, analysis and answer any questions from the community. JDateTV is a weekly produced online video that follows "eight JDaters on their journeys to find their soul mates". The first season is now online in its entirety and available for viewing.

You can find the JBlog here and the new JDateTV here.

For more information on this dating site for Jewish singles, read our JDate.com review.