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Almost 80 Percent of Gen Z Singles Have Reported Dating App Burnout

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  • Monday, August 19 2024 @ 03:23 pm
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Dating App Burnout

A vast majority of 79 percent of Gen Z singles said they have experienced dating app burnout, according to a new study by Forbes Health.

The study found that in the last six months, 49 percent of those who reported burnout were using Tinder, followed by Plenty of Fish at 38 percent and Bumble at 29 percent. Raya users had the least amount of burnout reported, at only 3 percent.

“People who experience burnout with dating apps are exhausted from constantly meeting new people, failing opportunities and lies,” Dr. Rufus Spann, a sex therapist and Forbes Health Advisory Board member, said in an article about the study. “Over time, the unfortunate misgivings of being on a dating app can cause someone to lose hope in the dating process and finding the right person.”

Grindr Crashes During RNC Due to Spike in Users

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  • Wednesday, August 14 2024 @ 12:34 pm
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Gay dating app Grindr crashed in Milwaukee during the Republican National Convention due to a spike in user activity on the platform.

According to Down Detector, over 1,000 users in Milwaukee reported the app being down around 4:00pm on Tuesday, July 16th. When the report came out, ex-Congressman George Santos posted a video on X saying that Grindr executives were calling the RNC convention the “Grindr Superbowl,” though media outlets have yet to confirm this is the case.

The Daily Mail reported that there was also an increase in traffic on the dating app during CPAC (Conservative Political Action Conference) outside of Washington D.C. last year. There was also an increase of users on its platform during the 2020 Democratic National Convention.

Another Activist Investor Takes Stake in Match Group

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  • Friday, August 09 2024 @ 05:39 pm
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Starboard Value has taken a stake in Match Group, the latest firm to join the company’s activist investors and criticize executives for its financial performance.

According to The Dallas Morning News, Starboard has built a 6.6 percent interest in Match Group, the parent company of dating app Tinder. The popular dating app has seen a drop in paying customers for six straight quarters, with little sign that things will turn around soon.

Starboard joins Elliott Investment Management LP and Anson Funds Management LP, two other activist investors who have demanded changes in Match Group’s operations. Starboard is planning to push for selling Match Group if it fails to turn things around, according to Dallas Morning News.

BLK Dating App Launches New Campaign for Pride Month

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  • Monday, July 22 2024 @ 12:30 pm
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 BLK Dating App Logo

BLK dating app has launched a new initiative in celebration of Pride which highlights queer event curators in select cities.

The campaign “It’s Giving Space: Celebrating Queer Event Curators” will offer three compelling narratives of LGBTQ+ party collectives, according to Black Enterprise Magazine. One such collective is Party Noire in Chicago, a cultural hub which celebrates Black femmes, Queer Women of Color, and Black womanhood along the gender spectrum with a focus on trans, queer, and genderqueer Black people.

Another collective, Global Warming in Brooklyn, is dedicated to uplifting Black and Brown queer and trans people by providing safe spaces where they can dance, celebrate “and experience joy,” according to Black Enterprise. It was co-created by DJs Adair and Boston Chery.

Gay Dating App Archer Launches New Campaign as Userbase Grows

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  • Wednesday, July 17 2024 @ 12:50 pm
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Archer rolled out a new marketing campaign during Pride Month, focusing on the issue of unsolicited photos on dating apps and what the company is doing to address it.

The new campaign tagline is “Solicited D*cks” – and the company has a little fun promoting the benefits of consent, as well as Archer’s safety features. It will include cheeky phrases like “Do we use a dick filter? Yes, yes we do.” and “Working tirelessly to weed out the dicks you don’t want from the ones you do.”

According to Little Black Book, Archer launched the ad in partnership with ad agency Tombras. It will run on billboards across New York neighborhoods, including Chelsea, Hell’s Kitchen, and Williamsburg, as well as digital and social channels.

Grindr Launches Bus Tour for Pride Month

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  • Wednesday, July 10 2024 @ 03:09 pm
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Grindr Rides America Tour
Image: Grindr

Grindr has launched its new cross-country bus tour “Grindr Rides America” in celebration of Pride month.

“From the Castro to Stonewall, we’ll be getting around—hop on, get off, and get your dicks on Route 66,” Grindr’s cheeky press release reads. “This is all in celebration of YOU as we toast to 15 years and counting.”

Grindr’s bus tour is also in celebration of its fifteenth anniversary, and the company will offer free HIV testing, PrEP resources, and a full-service photography studio to LGBTQ neighborhoods on its route. According to Mashable, a team from medical service Q Care Plus will be along for the ride to discuss HIV and STI prevention with attendees, as well as screening, treatment options, and how to access prep and doxy-PEP to encourage discussion and support without judgment.

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