Match Adds Features to Attract More Serious Daters

- Monday, August 30 2021 @ 05:08 am
- Contributed by: kellyseal
- Views: 942

Dating app Match is beta testing some new features geared towards those interested in more “emotionally mature” relationships, an indication that the longstanding dating platform aims to cater to more serious daters.
According to Tech Crunch, the features are centered around two big frustrations with daters in their thirties who are ready to settle down: how long it takes to find a good match, and how pervasive the problem of ghosting has become. One feature called “Matched By Us” provides recommendations like a matchmaking service based on more in-depth questions the users are prompted to answer. The company is also testing an anti-ghosting feature that pushes users to continue a conversation or unmatch with that person, so that they aren’t left wondering what happened.
Matched By Us presents one free match every week (available for both subscribers and non-paying members), where the couple can start up a conversation immediately without waiting for mutual likes. The matches are made through an algorithm that examines answers to questions posed to users, like their five-year plans or whether they are open to relocating for a relationship.