Bring Home Your (Invisible) Girlfriend To Meet Mom And Dad

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  • Tuesday, December 31 2013 @ 07:13 am
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This might be the craziest thing I've ever seen. And with the complete insanity that makes up most of my life, that's saying a lot.

Coming home for the holidays is a drag for plenty of single people. Some of us are lucky enough to have families who don't demand that we settle down, but for the rest of us, holiday singlehood comes along with a whole lot of disapproving looks from family members who can't believe we've chosen to focus on our careers instead of our hearts.

Enter Invisible Girlfriend, a site that does exactly what its name suggests: creates a virtual relationship with the (nonexistent) girl of your dreams. Subscribers to the nascent online service receive text messages, real voicemails, random gifts, a Facebook relationship status change, and even "emergency interactions" (whatever that means!) with their faux SOs.

In an interview, Invisible Girlfriend creator Matt Homann said "Our audience might come from a variety of situations: maybe they're in a same-sex relationship they're hiding from disapproving relatives, are trying to avoid the unwelcome advances from a coworker, or have chosen to focus on their work instead of romance."

Here's how it works:

  • Step One: choose a plan that includes both virtual and real-world relationship "proof" to create a believable Invisible Girlfriend.
  • Step Two: customize your new Invisible Girlfriend's personality and specify how the two of you will interact.
  • Step Three: get back to living life on your own terms, and not on others'.

Right now, the company (which is still pre-launch) offers three monthly subscription packages to choose from: "Just Talking," "Getting Serious," and "Almost Engaged." For as low as $9.99 a month, you can create a significant other through texts, automated phone calls, and simple gifts. For $29.99 per month, you can receive premium gifts, real voicemails, and a Facebook relationship status. And for the highest price point, $49.99 per month, you can get custom girlfriend characterization, live phone calls, and the ability to personalize your own story.

"We're not trying to build a girlfriend they can believe in - that's a whole other level of technology," Homann told Riverfront Times. "We're giving them a better story to tell, even if the story isn't true."

The story of the company is itself a good story to tell. Invisible Girlfriend was pitched for the first time at Startup Weekend as a joke, but the idea quickly caught hold and a team created a rough product in just 54 hours. "It went from, 'Let's have some fun. Let's make everyone laugh,' to, 'We have the making and talent to build something that works,'" said Homann. They ended up walking away with first place in the competition, $3,000, and plans to launch an Invisible Boyfriend version.