True.com and their Wink System

As discussed in our forum topic here, True.com has for a while now, been auto generating winks for their members. When signing up for True you can disable this feature but it is enabled by default. The selection box is located near the Terms of Service check box on True's sign up page.

Is this a good idea? Does it help get people interacting on the site or is it a ploy to just get non-paying members to sign up? I personally don't like it, and it definitely should not be enabled by default. This "feature" probably costs True more in bad press than it provides with new paying members.