Rumor - FriendFinder purchased for $1 Billion?

TechCrunch have posted a rumor from what they call a reliable source that the FriendFinder Network of sites has been acquired for $1 Billion. In an update to this rumor the buyer is reported to be Penthouse Media Group. The FriendFinder Network of dating sites includes AdultFriendFInder, Passion, Senior FriendFinder and over 15 other different types of dating services. The article further reports that rumored revenues for the Network is over $300 million a year which makes this acquisition worth about 3 years of revenue.

Is this a good deal for Penthouse? Could be, the FriendFinder dating sites have always done well financially and they don't seem to be slowing down. At a cost of 3 years worth of revenue seems a little on the low end to me but most likely there is more too this deal than we know about (if it actually is true!).