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Struck, a dating app focused around astrology, has launched this summer after some initial delay from Apple’s approval process.

Founded by a team of former Apple engineers made up of mostly women, including two women of color and one LGBTQ+ member, the app is notably different from mainstream dating apps in look and functionality. According to Tech Crunch, the app recommends matches based on detailed birth charts, not just your sun sign. So instead of photos being front and center, charts are the main draw. You can toggle back and forth between someone’s chart and their profile which includes a short bio, age, preferred pronouns, height and sexual preference. Nadine Jane is the company’s resident astrologer and expert.

The app industry saw revenue spike to $50.1 billion for the first two quarters of 2020, in part due to people isolating at home to prevent the spread of coronavirus. Dating app Tinder topped the list of non-game app revenue earners.

This marks a 23.4% increase from the first half of 2019 according to Tech Crunch, compared with a 20% increase for the same time period between 2018 and 2019. The data seems to also point to a growing new user base. First time app installs were up 26.1% in the first half of 2020 compared to the same time period in 2019, and reached a total of 71.5 billion downloads.

Topping the non-game app list was dating app Tinder, followed by YouTube, and popular social apps TikTok and Tencent. Netflix was the fifth-highest earner.

The launch of new social app Curius offers “mindful swiping” – letting users choose what kind of relationship they are looking for up front, instead of the traditional yes or no swipe options most dating apps offer.

Curius is a dating and social connection app all in one, offering a range of relationship choices for users. The app offers six swiping options, so potential matches can let that user know what they are looking for in a relationship: serious romance, casual romance, serious commitment or marriage, quick fling, friendship, or starting a casual chat. Each choice represents a “unique social intention” as the company says – because people want more flexibility in how they connect with others over an app. The swipe choices surround each profile in the form of emojis – including toasting wine glasses, a rose, an engagement ring, and fire emojis. 

Users are also able to choose multiple intentions – for instance, they can choose friendship and casual romance with another user if they are up for either one.

New app Joystick Dating, catering specifically to single gamers, launched in June. But ongoing reports of rampant misogyny in gamer culture might impact the number of women interested in signing up.

Niche dating apps aren’t new, but appealing to gamers looking for love shows promise because of the number of people around the world who not only play video games but are avid fans of online gaming and esports. According to the latest stats from The Gamer, there are over 164 million adult gamers in the U.S. alone, which means about 64% of Americans play video games. That’s a huge potential market, considering more than half of U.S. adults are single.

Tinder, while not a niche dating app, has sponsored esports events and organizations, seeing the opportunity to appeal to gamers that Joystick’s creator David Minn sees.

Personal information stolen from 3,688,060 users of dating app MobiFriends was posted online, according to ZDNet.

The information doesn’t contain private photos or messages or any sexual-related content, but it does include other sensitive data that can be exploited, including email addresses, mobile numbers, dates of birth, gender information, usernames and passwords.

The personal data also includes recent app and website activity of the users. 

Dating app OkZoomer began as a joke, but has unexpectedly taken off among college students across the U.S.

The coronavirus has forced people to find creative ways to connect, and college students have risen to the challenge. Ileana Valdez and Patrycja Gorska, two Yale Juniors, noticed the Ivy League Meme Consortium was growing fast with almost 100,000 members who were posting memes about their new social lives over Zoom. They thought they could do something similar with virtual dating. 

According to The Dallas Observer, they created a Google Form to match people going on blind Zoom dates as a joke, but then they began seeing hundreds, then thousands, sign up. In just two days, almost 2,400 students from 170 colleges across the country had signed up. Gorska and Valdez recruited more students to help, with a total of six people staffing their project, including Valdez’s brother who created an algorithm to help with matches. Now just weeks later, they have over 12,000 sign-ups.