Communication

Image: OkCupid

Dating app OkCupid recently surveyed its users to assess the state of dating around the world in 2022. The company found that users are increasingly interested in discussing mental health and inflation concerns with potential dates.

Nearly all 1.6 million respondents from around the world said that mental health was as important as physical health, a noticeable shift in what daters are willing to talk about as they are getting to know each other. In fact, there was an 18 percent increase in people mentioning “mental health” and “therapy” on OkCupid profiles compared to last year. Part of the reason according to OkCupid is that Gen Z is driving these conversations and are a growing demographic. Discussions about mental health have also increased in the wake of the pandemic.

One of the most-asked questions on the platform is “are you sensitive?” and more than 90 percent of singles surveyed said they are (51 percent said sometimes, and 42 percent said all of the time). The company noted that admitting this seems to garner more attention and better response, especially for men.

A new study by Pew Research Center found that roughly half of U.S. online daters, or 47 percent of those surveyed, want to see the vaccination status on the profiles of potential matches.

Covid-19 vaccination status has been a divisive issue for people when it comes to dating. Many are eager to move past the pandemic and don’t mind if their dates aren’t vaccinated or if they know up front how they feel about getting the vaccine. But still, 47 percent say it is at least somewhat important that they know upfront before they start engaging with a date, and that they look to see if their matches included vaccination status in their profiles. About a quarter of all respondents said it was very important their dates mention their vaccination status in their profiles.

When drilling down, Pew found that those wanting to see their dates’ vaccination status were more likely to vote Democratic, so the divide was also along political party lines. The research found that respondents who identified as Democrats were more likely to be vaccinated and more likely to say they would only go out with someone who is vaccinated.

Bumble is testing a new speed dating feature in the U.K. to see how effective it is in getting users to engage with each other over the app.

According to Tech Crunch, the company has been alerting U.K. users to a specific date and time when the virtual speed dating event happens, so they can choose to join. When they do, they are not shown their dates’ photos up front – instead, they briefly chat before photos are revealed.

Tech Crunch did share how the feature worked, and that it’s being presented as a game rather than an event (referring to attendees as “players” who click a “play game” button to start). Participants must agree to some rules (similar to Facebook’s speed dating app Sparked), where they are asked to “keep it respectful” before they can play. They also must agree to not ask about their date’s looks – the reveal comes later, after the two have decided there’s a connection. Each couple is given three minutes to chat before they can see each other’s photos.

Dating app Hinge is targeting Gen Z daters with new video and polling features which are popular tools on social media apps.

Video Prompts and Prompt Polls help users strike up conversations in a more organic and playful way. Gen Z daters are looking for something more engaging than swiping, so Hinge and other dating apps are turning to game-like and video features to entertain and draw them in.

A video feature already exists in the Hinge app, but with Video Prompts, users are limited to recording within the app instead of posting something from their camera rolls, making for a more spontaneous and less polished introduction. Hinge says that this “encourages a filterless and authentic interaction between users,” according to Tech Crunch.

Dating app Bumble wants to extend its platform beyond dating and into social networking and virtual friendships through a new community feature – now dubbed “Hive.”

Hive is currently being tested, the company revealed in a recent earnings call with investors. While the company’s revenue projections have been lowered through the end of the year in part due to the app being pulled from Russia and the ongoing war in Ukraine, it is moving ahead on development projects.

Social networking has become an important part of Bumble’s growth strategy. Hive is in essence a revamping of its Bumble BFF friend-finding feature, and will offer things like group chat, polls and video calls to help people better connect over the app, according to Tech Crunch. The article pointed out that Hive focuses on helping people find “platonic connections through small communities.” In other words, Bumble is focusing on making the feature community-driven where people can drop in and out of conversations depending on their shared interests. 

Hinge announced that it has launched a new feature called “Dating Intentions” to encourage users to be more honest and upfront about what kind of relationship they are looking for.

According to Tech Crunch, the feature allows users to select a dating goal from a drop-down menu, which will be displayed in their profile. Some options include “life partner,” “long-term,” “open to short-term,” “short term, open to long-term,” “short term,” and “figuring out my dating goals.”

Online daters have grown increasingly frustrated with forming relationships that go nowhere, or that are layered in ambiguity. Some find it difficult to ask their dates what they are looking for in a relationship in the early stages, which leads to a lot of misunderstanding and heartache down the line, after they’ve invested emotionally in the relationship. Hinge hopes the new feature will help alleviate that, or at least help spark a conversation before the first date so both parties know what to expect.