Statistics

From a Australia point of view, online dating for singles 50 years or older, is seeing a huge increase in popularity. The premier Australian dating site, RSVP has seen a 30 percent increase of these members each year, for the last 5 years. Currently 13 percent of all members are over the age of 50 at RSVP.

RSVP is not alone in their findings. Other Australian dating sites are reporting the same trend. Match.com Australian dating site has seen similar numbers. 12 percent of Match.com.au members are over 50 and this age groups saw an increase of 23 percent in 2008.

For a bit more on this story, see Stuff. To find out more about the most popular dating site in Australia, read our RSVP review.

eHarmony in the United Kingdom launched in July 2008. It is just over a year later and they now have 400,000 members. For the first couple of months eHarmony was giving out free 90 day subscriptions to all new members (see Story), but beyond that they did not do a lot of marketing. According to Greg Waldorf, eHarmony's chief executive,

... last year's launch was deliberately "soft" so the company was not left in the awkward position of having lots of members of one sex signed-up without a sufficient number of the opposite sex to provide enough suitable matches.

For comparison, a competitor of eHarmony's in the United Kingdom, Match.com, has had 6.5 million singles signup as members since launch (a number of years ago).

It looks like eHarmony has topped the 30 million member mark (unofficially). According to the Unofficial eHarmony Blog and their super sneaky technique of finding the total membership count, this milestone happened on September 10, 2009. To find out for yourself where eHarmony is at, you just have to check the JavaScript source code of the membership page.

To find out more about this dating service, check out our eHarmony reviews.

It's Just Lunch partnered with American Way In Flight Magazine to poll airline passengers about dating. One of the first question they asked passengers is, how long does it take them to decide on the first date whether they will go on a second date with the person?

• 13 percent would give their date longer than 1 hour.
• 22 percent usually gives a date 1 hour.
• 66 percent of respondents said in the first half hour of meeting a person is when they decide if they will ever go out with the person again.
• 16 percent said they decide in 5 minutes.
• A further 5 percent know right away.

The new OkCupid blog called OkTrends had an interesting first post which looked at members sending messages on their dating site. I was surprised by the fact that only 32 percent of first messages (the person who initiated contact) ever got a reply. This is less than a third of all first contacts, and this is on a dating site which is mostly free.

Based on crunching data from tens of thousands of sent messages OkCupid spotted a sweet spot on message length and the chance of a man or woman replying to your message. The first thing they found was that most single's first time messages are way too long.

Almost 16% of first messages are over 2000 characters (roughly 400 words), and the average is 743! At least in terms of using your time efficiently, your messages should be much shorter.

What they found is, on average for a man to write to a woman, a message should be about 200 characters in length. This will give him the best conversion rate of 17.1% based on the average amount of time it takes a man to write a message. For example at this message length the average male online dater can scan profiles and write 10 messages in 1 hour giving them on average, 1.71 replies to their 10 messages.

For women message length is even shorter. A message length of only 50 characters gives woman a conversion rate of 30 percent. This means they can send 11.4 messages per hour and expect on average to receive 3.42 replies from men. First contact message from women seem to more serve the purpose of getting the man to notice their profile, rather than convey any real information.

For the full dating advice article, read OkTrends and to find out more information about this dating site read our review of OkCupid.com.

An interesting press release went out claiming that the Chinese dating site Zhenai.com is now the largest in the world. Zhenai first started 11 years ago, in May of 1998 as a free dating site called 96333.com. In 2005 they rebranded as Zhenai.com (which means "cherished love") and now has about 20 million registered members and claims that daily, another 40,000 singles signup. Zhenai's largest demographic are singles who are 25 to 45 years old, who live in an urban area, and are white-collar professionals. More than 85% of these members have a bachelor's, master's or doctoral diploma. Zehnai expects its number of registered members to hit 30 million by the end of the first quarter of 2010.

Zhenai claims to be the world's largest dating site by surpassing Match.com which had 15,000,000 registered members and a daily increment of 60,000 new members in May of 2009 (Note: Match.com now claims 20,000 new members a day). The problem is Zhenai switched a few of Match.com's numbers around. Match.com actually claims to have had more than 100 million registered users between 2000 and 2008 (see Press Release). That doesn't even include the profiles registered in the 5 years from when Match.com first launched in 1995. In the Zehnai press release, they are using Match.com current number of members which accounts for 15 million. I believe Match.com defines a current member as someone who has logged in at least once during the last year. I have a feeling that Zhenai is including all registered members since the launch of their dating site and only used the lower Match.com current registered members numbers to highlight their claim that they are the largest dating site.