Other

Dating app Snack has announced it is looking for young Gen Z investors with the launch of its new Gen Z Syndicate on AngelList. 

According to Tech Crunch, this move opens funding to Gen Z community members, the app’s target audience. The company hopes to attract influencers, creatives, and young entrepreneurs to participate in the company’s $2 million ask alongside angel investors and other funding sources, giving them a stake in the app.

Snack is setting this up as a SAFE (small investment future equity), which means its offering is based on future growth, and the company is allocating a certain amount to create its own Gen Z syndicate.

Chispa, one of the most popular dating apps for Latinx daters, said its subscriber base has grown to over four million, a twenty-eight percent increase from this time last year, according to the company’s press release. This milestone was shared just before they announced their second piece of big news: a partnership with Tragos, a popular card game among Latinos. 

Tragos offers questions centered around Latinx culture, with some references in Spanish, like “Do you fear la chancla?” or "Ever get hit with '¿y el novio/ la novia?' at family gatherings?" The point is to spark conversation – opening the door to talk about upbringing or current social topics, and hopefully build connection.

Chispa will offer an in-app version of the game so its users can play with their matches, and hopefully forge connections.

Gay dating app Jack’d sent a notification to all of its users that read “All Waves Matter” as a marketing tactic to encourage them to engage on the app. The company came under fire because this was interpreted widely as insensitive to the Black Lives Matter movement.

On Jack’d, virtual “waves” can be sent between users to express interest in one another. According to Insider, when users of Jack’d got this notification, they were understandably upset at the reference to “All Lives Matter” – the phrase used by those who opposed the Black Lives Matter movement. 

Jack’d has long marketed itself as a more progressive dating app, noting on its website that it is the "most diverse community for gay, bi, trans, and queer people," and is used overwhelmingly by people of color, which make up about 80 percent of its user base. 

India has seen a surge of new online daters thanks to Chinese dating app Lamour, but many are not so happy with the service.

L’amour was the most downloaded dating app in India in 2019 according to Sensor Tower analytics firm, gathering 14 million users in the first six months. (By comparison, Tinder got 6.6 million downloads during this same time period.) Since the lockdowns, the app has been gaining steam.

India is still a growing market with huge potential when it comes to the dating app industry, and Match Group and Bumble have focused resources on expanding their user bases in the region the past few years. However, it’s been dating app L’amour that is garnering attention according to Quartz News, with ads that say “find a girlfriend in a week” to lure new (male) users. When they click on the ad and download the app, they are presented with photos of attractive potential matches and messages directed to them, asking “are you the one I’m looking for?” 

Dating App Jigsaw Raised Funding

Image: Jigsaw

Dating app Jigsaw has raised $3.7 million in funding after its launch in the U.S., positioning it to be a contender in the industry, according to Tech Crunch. The company is backed by angel investors in the UK and the US.

Jigsaw differentiates itself from other dating apps by slowing down the process for users to accept or reject a match. Sixteen jigsaw puzzle pieces hide a user’s face in their profile photo, with only one small piece revealed as a tease. Over time as a user interacts, the photo emerges as the puzzle pieces disappear, two at a time. After a certain number of interactions, the whole photo is revealed. 

Dating app Snack is marketing itself to a new generation of daters and is building excitement with $3.5 million in funding, according to Tech Crunch.

The app is modeled after TikTok and Instagram, placing short form video as the centerpiece rather than profile pictures. Instead of swiping, each user has a feed they can scroll through to see what other users have posted. When you like a video, you are able to comment, and if two users like each other’s videos, then DMs open up for them to message over the app.