Hookups

The online dating platform took several years for singles to embrace, undergoing much skepticism from the public. Does it really work? many would ask. It seems kind of desperate to join an online dating site, others might remark. There was a lot of judgment and confusion around the process, who joined, and what results it would yield.

Now all that’s changed because of our phones. According to a 2013 report from Pew Research, one in ten Americans have used an online dating site or app. And among singles looking for partners, that number is even higher, with 38% having used dating sites or apps.

It seems that dating apps have become a popular way to meet other singles, especially for people under 30. Gone is the stigma of looking desperate, or worrying about whether you’ll find “the one.” It seems instead people are opting for something that is simple to set up, simple to use, and completely accessible – scrolling through profiles and photos while you are in line at the drugstore, waiting for your friends at the bar, or bored with nothing better to do on Sunday afternoon.

Are people flocking to dating apps because we have become addicted to mobile technology? Or is it because online dating is much easier when you can access it over your phone? Perhaps it’s that meeting people through dating apps feels more like a game than something to take seriously, so it takes all the pressure off of participants?

According to a recent article in Business Insider, it could be all of these things. Regardless of the reasons, we’re starting to see a trend towards using technology for dating – with both online dating and mobile dating apps.

There does seem to be a generational divide. Younger singles under 30 prefer to use dating apps rather than online dating sites, and app developers are going after this market. There are an endless amount of new dating apps popping up every day, each offering something different, but all still relying on a hefty user base. Baby boomers and older daters however, still opt for the more traditional online dating options, which means Match.com and others share a good percentage of the market.

Most dating apps steer clear of the traditional online model of a monthly subscription service. Instead, they are offered for free, as this model tends to attract most users (and let’s face it – the value of any app or online dating site is in the numbers). In order to make money, several app developers have started offering a “freemium” model which gives users the option to pay for added features, like being able to search through more matches at a time, filtering their searches according to specific preferences, or chatting with someone they previously passed on.

Some are making money through advertising, though this can be distracting for users. Wyldfire, a new dating app, has made their advertising model a little more enticing by offering ads as incentives. When members get a certain percentage of likes, they get a discount on a service like Uber as a reward.

Some dating app developers speculate that the market will trim down over the next few years, and only two or three apps will be real contenders. Considering IAC owns most of the market – Match.com, OkCupid and Tinder are part of their roster – they may be right. In the meantime, we’ll have to see how it evolves.

Online dating has been around for a while, but dating apps are a relatively new phenomenon and are soaring in popularity. And why wouldn’t they? Most of us have a phone with us at all times, and if you’re single, you’re probably more social than your married counterparts – which means you’re not sitting at home in front of your laptop. But does that mean the matches you get on Tinder are working out for you?

Dating apps are easy to use, the majority of them are free, and they provide instant access to available singles in your immediate area. What’s not to like? The ease and convenience of apps is not lost on some of the more traditional online dating sites, like Match.com, who offer their own apps. But sometimes it’s easier to scroll through the app than it is to actually meet someone new and start dating. So how do you move from texting to an actual date?

Following are 5 tips to help you get past the swipe left/right phase and to the in-person meet:

Try a new app. While everyone seems to be downloading Tinder (if only for the fun of scrolling through photos while you’re waiting in line or on a lunch break), it’s not the only dating app around. Some apps like Hinge and Coffee Meets Bagel are geared towards the more serious dater, because they offer matches based on your Facebook network, rather than just random people who happen to be near you. Maybe it’s time to check out something new.

Don’t just scroll when you’re bored. Know what you want. What’s your goal in using a dating app? Are you just looking to hook up, or for something more substantial? This makes a huge difference in your experience. If you are looking for a relationship, you might get easily frustrated by Tinder. If so, decide to put time and effort into your search, and be a little more discerning about who you go out with. Don’t meet for last-minute drinks at 10:00.

Check in regularly. “You snooze, you lose” really applies to online dating. If you’re not checking in on a regular basis with your dating site or app, then likely you won’t get the results you want. Again, time and effort is key. You never know from day to day who your matches might bring, so set aside at least 30 minutes a day to check.

Update your photos and profile. Some dating apps have restrictions on the number of photos you can post, or they might just pull info from your Facebook page. If this is the case, be sure to change them out every few weeks. Depending on what you post, you could attract different types of people. Variety is key in dating.

Say “yes” more. Not sure about him/her? Say yes to a match. Start chatting and see what happens. Many times we bypass people unless something really captures our attention. But why? Dating is all about seeing what is possible. Say yes to more people and see your dating life change for the better.

Brazil is heating up for singles, and not just because of its sunny weather.

Dating app Tinder is apparently a hot commodity among those taking part in the World Cup festivities. News site Quartz recently reported that Tinder has seen a 50% increase in downloads since the World Cup began last month.

Brazil is Tinder’s third-largest user base behind the US and the UK, and the app is available in Portuguese.

Hookup apps like Tinder and Grindr, which are popular around the world, allow users to swipe through pictures of potential matches that are geographically close to them, accepting or rejecting based on a few photos and a brief profile description. If two people select one another, they can start chatting and then take it from there. This simple process caters perfectly to short-time travelers looking for a fling.

First, we saw Tinder downloads spike during the Olympics, especially in Olympic Village where the athletes mingle with fellow athletes, fans watching the games or employees working the events. Now with the World Cup festivities drawing fans from all over the world to watch and celebrate the games, we’re seeing another significant spike in dating app downloads.

It seems dating apps are becoming more popular at major events that draw huge crowds. Tinder has become a popular tool for singles traveling during the summer to meet up with other singles, so it only makes sense that events like the World Cup would attract a lot of new users. Why not try something new when you’re in a foreign city with tons of people all around that you could meet?

The numbers also seem to favor women, especially local Brazilian women. Many men have come to Brazil not only to watch the World Cup, but to meet the stereotypical idea of the sexy, beautiful Brazilian woman. An unofficial poll suggested as many as 90% of the tourists are men.

Grindr, a popular app among the gay community, has also seen its numbers spike by 31% in Brazil since the World Cup began. Brazil is the sixth-largest market for Grindr.

An estimated 600,000 tourists from 186 countries are expected to visit Brazil during the World Cup, adding to the 3.1 million Brazilians who will be on the road for the championship. And as reported by Quartz, alcohol and hook-ups go hand in hand. Annual beer sales in the country are likely to rise 37%—bringing in about $816 million—during the month-long tournament.

For more on a popular dating app you can read our Tinder review.

Most singles might agree: we’ve become Tinder-obsessed lately. It’s so easy to flip through photos, rejecting and accepting as many people as possible. It’s become a bit of a sport, or an old game of hot-or-not.

Needless to say, while some people have found true love over apps like Tinder, the majority are still finding it hard to meet people and go on a real date. There seems to be too much choice, too many options for meeting new people. Few daters are focusing on finding a relationship or even dating one person because there are so many options out there.

Studies have shown that people are not great at dealing with too many options. In scientific terms, they become "cognitively overwhelmed." In other words, the more men or women there are to choose from, the harder it can be to pick just one. Kind of like going to a grocery store and choosing from 100 different types of chocolate. How do you really make a good decision about what to purchase?

Fortunately, a new crop of dating apps are addressing this dilemma by trying to give singles what they really want – a more manageable way to date, rather than more options.

CoffeeMeetsBagel is one such app, offering its members one match per day (every day at noon), and you have twenty-four hours to decide if this person is right for you. Matches are chosen based on your Facebook networks, so they are also on better behavior than those you could meet over Tinder and who have no accountability.

Hinge is another such app, offering anywhere from seven to fifteen matches per day to its users, depending on how many Facebook friends you invite to join. It works kind of like a referral service, but since you only get a limited number of matches, you have time to really consider your options and likely accept more dates. Plus, you have to have a friend on Hinge to be able to join, and both your first and last name are visible to your matches. So again, there is some accountability because of your Facebook networks – bad behavior isn’t going to be easily forgotten.

This less-is-more strategy also helps daters in terms of communication. Guys aren’t cutting-and-pasting mass emails to send to as many women as possible on the more selective apps, nor are women receiving many unwanted sexual advances from random guys. It is more of a formal approach, and one that is slow and deliberate.

Are apps like Hinge or CoffeeMeetsBagel for everyone? Maybe not, but if you’re a guy looking to meet women, these are the apps females are more likely to check out and join.

The mobile dating world hasn’t been the same since the launch of Tinder. As a kind of “hot or not” app for grown-ups, Tinder has become a staple among online daters because of its ease, popularity and its accessibility – helping people close by to meet for an impromptu drink or just to chat.

Now, the company wants to move in a more mainstream direction, away from its infamous dating app reputation and towards a wider audience of both singles and couples who want to expand their social networks. So recently, it has launched a feature called “Moments,” which is similar to Snapchat in that it allows users to post photos that also have a limited shelf life. Only instead of Snapshot’s seconds, “Moments” photos last 24 hours, during which Tinder matches can choose to swipe left or right depending on whether they like or don’t like the photo.

Enter a new slew of people judging their potential dates, just for a simple spur-of-the-moment photo.

According to website Tech Crunch, the new feature is a step in the right direction as far as consumers go, with investors clamoring to throw their money at Tinder (which has reportedly been valued at over $500 million in a recent stock transaction). Adding a visual (and ephemeral) feature a la Snapchat seems to be the direction other companies like Facebook are going, too. Tech Crunch argues that this will help people engage with each other a little more over the elusive app. “The photos serve as a way to share a moment and re-engage and conversation–and that could translate to more lasting relationships,” the author says.

The company claims that Tinder is a way for people to meet friends, too – not just dates. The Moments feature will allow them to strike up conversations about similar interests.

Website Gigaom.com disagrees. While they advocate that Tinder needs to move beyond its reputation as “that dating app,” the site maintains that adding a feature like Moments will only add to users’ frustration, especially since Tinder hasn’t fixed certain problems with its app. For instance, you can’t delete someone you’ve already been matched with on Tinder, you can only file them away, so you’re already going to be bombarded with images from people you might not care to engage with further.

But according to Tech Crunch, you are allowed to opt out of the Moments feature if it’s not your thing – but this means you won’t get ephemeral photos from any of your matches, not just the ones you don’t want anymore. You also have the option to “go dark” and not be available to new matches, but still maintain communication with your previous matches.

Is the Moments feature going to launch Tinder into a new space in the mobile app world, or will it only confirm its reputation for being a hook-up app? We’ll wait and see.

To find out more information about this dating app for the iPhone and Android devices you can read our review of Tinder.

A recent article in Time Magazine focuses on the so-called “hook-up culture,” which has become a subject of much concern and debate. Particularly from older Americans who graduated from college a while ago. Now, the students and twenty-something are speaking out.

The writer of the Time article complained about the media coverage of a college professor in Boston named Kerry Cronin, who requires her students to go on a “real date” as part of their class credit. “No thanks,” the writer says in her article, “I’m here to inform that professor that we 20-somethings don’t need help, thank you very much.”

She goes on to reference statistics to disprove that hook-up culture is an epidemic, citing less than 15% of college students have more than two hook-ups per year. Also, “hooking up” means anything from sharing a kiss to having sex, so the lines are a little blurry as to how much people are engaging in risky behavior.

She also argues that it’s much more natural to socialize with people and get to know them in groups and at parties where it feels more organic, rather than over coffee and forced conversation. While she makes good points, she also admits that it is easier for her generation to hide behind a screen, especially when it comes to being rejected. Text is the preferred method of interacting, rather than asking someone out face-to-face as Professor Cronin argues they should.

Her points are valid, but there is definitely room for improvement. While college students (at least in the past couple of generations) have engaged in a higher level of casual sex and hook-ups than at other times in their lives, there does seem to be a shift in college students’ thinking today. Because they are attached to their smartphones, pulling them out at parties or in dorm rooms instead of engaging with the people sitting next to them, they aren’t really learning how to be alone together, to engage in conversation without distraction. This doesn’t help them learn to communicate better in relationships.

Also, there is the drinking that goes on at college. Much of the hooking up takes place after indulging at parties, which means people aren’t making the best decisions when it comes to their bodies.

But does all this mean they aren’t prepared for dating?

I think that college provides a good backdrop for learning how to interact and flirt. There are plenty of single, available people who you have something in common with – which likely you wouldn’t encounter again. So why not experiment with dating in a group setting, among your friends?

All of the formal asking out will happen once they graduate. And even then, hook-up culture exists in even more removed ways – through dating apps like Tinder. Dating is still part of growing up, no matter how you try to avoid the particulars.