General News

Spark Networks, owners of AmericanSingles.com, Date.ca and JDate.com have released their 2006 4th quarter financials. There is some interesting numbers here for singles thinking about joining one of these dating sites. For the year end (Dec 31, 2006) American Singles had 80,519 paying subscribers and JDate had 74,775 paying subscribers. All of Sparks business ventures combined had a total of 217,276 paying subscribers, an increase of 10% when compared to last year. Of course none of these numbers include the members who use the site with a free membership.

I was surprised by JDate's numbers, they must be the largest Dating Site for Jewish singles out there.

Spark Networks also had another milestone on February 14th, 2007. It was their one year anniversary of its AMEX Listing. Look for them under the ticker "LOV". For more information on Spark Networks financial results check out this page.

Just noticed that eHarmony has launched a Canadian version of their dating site. They are also now running tv commercials in Canada to promote this. This new site still connects in with eHarmony USA to use the existing membership base but, you do get a few Canadian perks. The main one being, the ability to pay in Canadian dollars.

Happy Anniversary to Date.com. They turned 10 last Wednesday and have much to be proud of. Since their launch 10 years ago Date.com has had over 10 million members join their dating service. Over the years they have been constantly in the fore front with new innovations to make online dating easier, more fun and successful for singles.

Date.com is one of the oldest and largest dating site on the internet today. Read our review here or check out their press release on the anniversary.

eHarmony has launched a post Valentines Day promotion. For anyone currently using a free account or wants to sign up and try out all features of eHarmony can now do so for this weekend only, February 16 to 19, 2007. I haven't seen eHarmony offer this type of promotion before so it may be your only time to try is out without spending any money. If you would like more information on eHarmony visit our review.

Well I have more Jupiter Research Stats for you. I'm not sure how accurate they are but according to them Yahoo Personals earned the top spot as the number one most visited dating site in the US. This is followed by True and then Match.com. Combined together, Match, Yahoo Personals and True account for more than 50 percent of all online dating traffic.

If you would like to view our Top Ten Dating Sites by either number of visitors or ratings submitted by our users click here.

Match.com has had several TV commercials but I think the latest one is excellent not only for Match.com but Online Dating in general. The ad which has the tag line "It's Okay To Look on Match.com" features Dr. Phil sitting and talking about how he approves with using online dating. If you are in a dating slump it's ok to at least check out and see how online dating works, find out who your matches are and to create a profile. This ad is very professional looking and seems to be about online dating in general until the end which you are presented with the "It's Okay To Look on Match.com" slogan. This new commercial also fits well with the new site design and internet ad campaign that Match.com has launched.

Match.com spends about $60 million annually in advertising (both TV and Internet media), according to Nielsen Monitor-Plus. Online Dating last year netted about $515 million, per Jupiter Media. Match.com share in this is about $250 million, almost half. For more information read our Match Review (match.com).