General News

Marketing Charts summarizes the new Mediamark Research reports that have been just released. According to the statistics, online dating is still alive and well with almost 2.5 million adult Americans who took part in dating online in the last 30 days. Men slightly edged out Woman by 8%. If you want all the numbers without reading the article they included an easy to read table.

Looks like the weekend I reviewed ChristianCafe.com they had updated their Instant Messaging software.

I never used ChristianCafe.com old 'Quick Messaging' system, but their new one works well and also adds audio and video support for paying members. Reading there blog, it looks like there have been several updates over the last month to the dating service, which is good news for the Cafe's members.

Oops, I missed this one, sorry UK Daters! According to Netimpreative, yesterday (Sept. 24) was National Dating Day. To celebrate this, DatingDirect.com setup a booth at Waterloo Station, under the clock. This location is apparently a famous place for daters to meet in the UK. This clear booth had Celebrities, single models and DatingDirect.com members inside. The idea is singles who saw the booth can then login to DatingDirect.com to enter in a competition to win a date with anyone in they saw in the booth.

The target audience for this publicity campaign was for male and female singles aged 25 to 35. Will it work? Who knows, I just feel sorry for the people in the booth!

We haven't had a new review in a while so I took the time this weekend to try out ChristianCafe.com. This matchmaking site has been on my radar for a while. I've heard many good things about this site and for the most part I would have to agree, Christian Cafe offers a friendly Christian enviroment to meet singles. Plus, with their 10 day trial, anyone can try it out for free.

Read our review here.

CNN Money has an informative article about how the online matchmaking service eHarmony was started 7 years ago. eHarmony is one of the few dating sites which was started by a psychologist, Dr Neil Warren, who had years of experience counselling married couples. This enabled eHarmony to present a scientific approach to matchmaking. They continue to do this by having on staff "five Ph.D. researchers who are constantly tweaking the matchmaking software based on their latest findings". eHarmony takes the conservative approach to online dating and believes in Christian values. A lot of other dating services currently are pushing a sexier image.

The author explains as well the process of how eHarmony works, from signups, to creating a profile and then the matchmaking process. The article further goes through the ups and downs of eHarmony's success, including their latest negative press regarding gay singles being not allowed to use the site.

A new report by Juniper Research says that by 2012 mobile dating and chatroom services will have over a quarter of a billion people using them and revenues will pass $1 billion by 2010. Large dating services like Match.com and Date.com already have invested heavily in mobile services with Match.com recently upgrading their Match Mobile service with new features and a better interface (see previous story). Match Mobile members now have access to search all members available to regular Match subscribers.

For more information on this report head on over to PC Advisor.