General News

Hot or Not is now Paid (again)

General News
  • Wednesday, September 19 2007 @ 11:36 am
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  • Views: 2,957
Hot or Not has decided to abandon their free dating format. The main reason the dating site suggests, is because the number of spammers and fake profiles increased to the point of being out of control and slowing down the system. In my opinion Hot or Not is switching back to a paid dating site because it is more profitable. A couple of months ago they switched to a free dating site system hoping to draw in more users. Free dating sites make money by selling ad space on their site or by the number of users who click on these advertisements. Hot or Not was hoping with their current user base and the additional users they would receive for being free would off set the cost of loosing membership fees. This was obviously not the case.

You must remember running a good dating site, with some sort of quality control of profiles and customer support costs money. Not only that, online dating is a very competitive market and dating services must be constantly upgrading their services and adding new and useful features to their site to help attract more singles, which again costs money. With Hot or Not going with basically the same paid format as before, will benefit singles on the site more in my opinion, than being free.

Lavalife and Playboy become Partners

General News
  • Thursday, September 13 2007 @ 11:29 am
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  • Views: 2,161
Yesterday Canada's number 1 ranked dating site (among the top 10 in the world) Lavalife released a press release regarding there partnering with Playboy. Lavalife members who belong to the Intimate Encounters section of the dating site will get access to content from Playboy.com, while Playboy members will receive access to Lavalife's online services. Lavalife's other dating sections include Casual Dating and Relationships.

While at first I was surprised with this partnership since Lavalife image has always been more low key (until the recent internet ads anyways). Playboy has been hit hard with intense competition from the internet becoming so popular so they are obviously looking for other ways to expand. With Lavalife's Intimate Encounters becoming more popular I can see where this may bring in more business for Playboy while giving Lavalife access to more young adult males.

Match.com Success Story

General News
  • Saturday, September 08 2007 @ 01:30 pm
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  • Views: 2,134

I noticed a feel good article at the MiamiHerald.com today about how a couple met using Match.com. The small twist in this story is the woman, Cheryl, is in a wheel chair. She has been in a wheel chair her entire adult life. When Cheryl first tried online dating she go a lot of email replies stating that the single men she had emailed couldn't handle her situation. That is until she met Mathew. He was hesitant at first but thought he should give it a try. Now 3 years later they are married.

Lavalife's Profile Doctor, Get a Free Profile Makeover

General News
  • Wednesday, September 05 2007 @ 01:33 pm
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  • Views: 5,124

About.com noticed that Lavalife offers a free Profile Doctor service to all of it's members. Once you are logged into Lavalife, click on the link for LavaLifes Magazine, Click. Once you are viewing the magazine you now then can go to the Profile Doctor signup page in the left hand column. The profile doctor will help you improve your headline and the "In My Own Words" descriptions by giving you pointers and informative comments on each section of your LavaLife profile.

Login to Lavalife to try out Profile Doctor or read our Lavalife review for more information.

Yahoo! Personals decides to settle lawsuit

General News
  • Tuesday, August 28 2007 @ 07:11 pm
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  • Views: 3,751
Yahoo! Personals has decided to settle with Robert Anthony from a lawsuit reported late last year. Robert claimed he was a victim of a "date baiting" by Yahoo which Yahoo! Personals has denied completely. Yahoo decided to settle to prevent a long drawn out case which would obviously result in bad press.

A couple of good things have come out of this settlement. The first one being inactive profiles of more than 120 days will be removed from the system. This should have been standard procedure for Yahoo from day one. A few of the larger dating services (like Match) already do this. Why waste customer's time and frustrate them by allowing them to try to contact someone who hasn't been online dating for a while. Yahoo will also keep the ability of users to report bad behaviour and suspicious profiles along with the ability of when the user cancels there paid membership they can have there profile deleted.

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