Statistics

Some think of fall as the time for Halloween and Thanksgiving. Others think of fall as time for the celebration of Movember, a tradition run since 2004 by the Movember Foundation.

What is Movember?

Movember is an annual, month-long event that hopes to "change the face of men's health" by raising awareness of prostate cancer, testicular cancer, and other men's health issues. On November 1st, Movember participants - known as Mo Bros - begin the event clean shaven. For the rest of the month, Mo Bros grow and groom their 'staches and raise money for the Movember Foundation by seeking sponsorship for their efforts. At the end of the month, Mo Bros celebrate their achievement by throwing a Movember party or attending one of the official galas held around the world.

This year Zoosk is celebrating the month of Movember by surveying members about their thoughts on facial hair and how it plays out in their relationships. Here's what they found:

Facial hair is becoming more popular in America.

• Only 50% of American men say their father had facial hair.
• But today, 64% of American men report having facial hair.
• "Mustache" may be a French word, but only 40% of French men currently embrace facial hair.

The most common reason for growing facial hair is confidence.

• 44% of men around the world say they feel more confident when they have facial hair.
• Other common reasons for growing facial hair are: to feel more attractive, to feel more sophisticated, and to feel more intelligent.

The majority of women are a-ok with facial hair, and the goatee is their favorite form.

• 80% of American women and 69% of women in the UK and Canada don't mind their men with facial hair.
• But most women in Australia, France, Mexico and Denmark prefer clean-shaven men.
• The goatee is the preferred form of facial hair, as voted by 36% of American women, while the soul patch is the least-liked form.

Participating in Movember might actually increase your chances of finding love.

• 63% of American women say that they would be more open to romance with a man who grew facial hair for a worthy cause.
• Only 27% of French women say they would feel more romantic with a man who grew facial hair for a cause.

Men and women disagree over which celebrity sports the best facial hair.

• More than 50% of women think it's Johnny Depp.
• Men, on the other hand, say Depp's facial hair is second to James Bond himself: Sean Connery.

See the infographic here. To find out more about this dating site you can read our Zoosk review.

The social dating site Zoosk announced the other day that they have reached a number of mobile milestones. As part of their mobile strategy Zoosk has released a HTML5 version of the site that makes it much more easily accessible via a mobile phone when using the phone’s browser.

Zoosks daily mobile users now account for 15 percent of the site’s traffic. In the past 12 months mobile traffic on the Zoosk dating apps and HTML5 have increased 148 percent. Android phones make up 55 percent of app usage while the Apple iOS phones account for the other 45 percent. For mobile traffic as a whole from members, 61 percent comes from the apps themselves while 55 percent is done via the phones internet browser. This means that 16 percent of members use both the app and the mobile web. On Sundays and Mondays mobile traffic reaches its peak usually and is on average 10 percent higher. Thursday and Fridays are the low point in the week and mobile traffic can see a drop of 5 percent.

Zoosk also quotes a few mobile online dating statistics from a 2011 Juniper Research finding. They state that the mobile dating market is expected to grow from $1.3 billion in 2011 to $2.3 billion by 2016. User will jump from 650 million in 2011 to 1.3 billion by 2016 (fueled largely by China and then North America).

To find out more about this dating site please read our review of Zoosk.com.

China is the new frontier for online dating. It is the fastest growing market place with millions of new singles joining dating services every month. In under 2 years (by 2014) it is expected that China’s online dating market will double its 2011 value to 2.02 billion Yuan. This works out to more than $317 million US dollars.

In 2010 a survey by China’s government found that of China’s 1.3 billion citizens, about 14 percent of them, or 180 million are single. For comparison in 2008 it was reported that the USA with its 300 million plus population had 93 million single people. Percentage wise this works out to about 30 percent which is twice the amount of singles as reported in China. With the China survey no break down by gender was mentioned but educated and self-sufficient single women are on the rise. A new phrase has been coined which appears in the China’s official dictionary. The phrase is Sheng Nu which means Unwanted Girls in English and is defined as all single woman over the age of 27.

The current top 3 dating sites in China are (based on their membership claims):

• Zhenai.com – 63 million users
• Baihe.com – 40 million users
• Jiayuan.com – 39 million users

For a list of dating sites that cater to Asian singles in North America and Europe you can check out our Ethnic dating category.

We found some interesting statistics for OkCupid from the CEO Sam Yagan who did a presentation recently at the Digiday Data Marketing Summit.

Did you know that as of 2012 OkCupid has 10 million plus registered users who send more than 500 million messages each year. Last year they also had 68.3 million visits with which 13.3 million are unique. On average these visitors view 14.18 pages for an average time of 27 minutes and 59 seconds.

With the profiles and tests OkCupid keeps track of a lot of data. This data gives them information on their members demographics, psychographic, lifestyle and consumption habits which is ideal for advertisers who want to zero in on their target market. Like with Facebook, OkCupid is a free service that uses advertisers to pay the bills.

Lastly OkCupid says they have 3 key elements that define their success and they all revolve around their members. They are:

• Distribution of messages
• Recipient’s interest in message
• Keeping reply rates high

For more on this post you can check out the full slide show. To find out what makes this dating site one of the more recommended on the internet, please read our OkCupid review.

If you haven't heard of Skout yet, you probably will soon. The dating app has raised $22 million dollars and is poised to make a huge splash in 2012, but CEO Christian Wikilund doesn't plan to stop at dating. Skout is adding 40,000 to 50,000 new users on the app every single day and if Wikilund has his way, it will eventually become a global network on the scale of Facebook or Twitter.

In an interview with Business Insider, Wikilund described the history of Skout and his vision for the app's future. Skout got its start in 2007, before Facebook had a mobile product and location-based services were just starting to become popular. As a location-based mobile social network, Skout immediately stood out from its competitors. Skout was the first dating app for the iPhone at the time of its launch, and has since evolved into a more general service to meet new people and flirt.

"The mission for the company is to build a global network for meeting new people," Wikilund told Business Insider. "A year ago we had 30 million messages a month, last month we had 425 million messages. We were signing up a year ago 100,000 per month. Now we're signing up 40-50k users per day. Everything has been growing, basically due to a good product."

Skout's impressive growth has taken it through Hong Kong, New York, Japan, Berlin, LA, South Korea, and more. Wikilund attributes the success to Skout's ability to be whatever you want it to be. Looking to meet new friends? Skout can handle it. Looking to meet a lover? Skout can do it. Looking for long-term love? Skout can help with that, too. "Right now," said Wikilund, "50 percent of adults on a national level are single, but 80 percent of our users are single." Flirting is definitely on the Skout menu.

Using Skout is free for all basic functionality, but extra fun requires an extra fee. Users can pay to see who checked them out or to promote their profiles, but the vast majority of activities on the app come with a price tag of $0.

If all goes according to plan, 2012 will be a big year for Skout. The company plans to continue developing the product and spreading the word, and has plans to continue their growth on both the national and international stages. A major launch is also scheduled for this summer.

Spark Networks just released their first quarter financial results for 2012. Their revenue of $14.6 million for the quarter is up 25 percent when compared to last year. Unfortunately they still had a net loss which was $1.7 million (due to marketing costs). Jewish Networks posted $6.6 million in revenue with for the first time the Christian Networks beating them by having almost $6.9 million in revenue.

The average paying subscriber as a whole was up 36 percent when compared to Q1 in 2010. Spark Networks in quarter 1, 2011 had 240,706 subscribers. Jewish Networks was down 6 percent with 86,433 subscribers and Christian Networks was up 163 percent with 124,158 subscribers. The Other Networks saw subscribers decline by 23 percent to 30,115.

For the full 2012 Q1 release visit the Spark Networks News Room.

Related Story: Spark Networks Fourth Quarter 2011 Financials