Statistics

Plenty Of Fish is reporting that they had over 300 million monthly visits to their Android and iPhone apps last month. I am not sure if they mean they had 300 million visits to their respective app pages on iTunes and Android Market or if members used the apps on their phones a total of 300 million times (probably the latter, but how can you visit an app, I thought you used an app).

Plenty Of Fish is also seeing mobile traffic increasing by 3 percent every week with 40 percent of all United States signups now coming from mobile phones and tablets. iPads saw an increase of usage by 88 percent alone from December 2011 to January 2012 (must be those Holiday presents). All this traffic equals to over 3 billion page views a month coming from mobile apps. Wow, that is a lot! I never expected such a large percentage of signups would come from mobile devices already.

I guess the iTunes PlentyOfFish app description needs an update though, as I write this post it currently states that Plenty Of Fish has over 145 million monthly visitors and 38 million users.

To find out about this dating service and their mobile apps you can read our Plenty Of Fish review.

Between Christmas and the New Year last month Mamboo.com users on average viewed 40 percent more pages. New subscriptions are also up by 38 percent and members are also sending 30 percent more online gifts. The most important statistic is probably that the number of messages members sent, doubled during this time period. This all points to a very active dating service.

Mamboo also sees a busy January this year. They forecast a 60 percent increase in traffic in the first two weeks alone this month. Between Christmas and Valentine’s Day is the peak season for dating services so most sites will see an increase in traffic.

For more information about this story you can read the press release.

According to OPW Plenty of Fish had a Christmas party in which 40 employees went to a high class resort for 2 days and nights. It's good to see that the company values their employees. One of the many ways in which a company can help drive success is to make sure that their employees are happy and passionate about the company's product.

By the way, the last time we had an employee count at POF was in 2009 and it was only 4. They certainly have grown in a few short years.

So how many people visit Plenty of Fish (or POF as now the dating service likes to be called) in a month? Unfortunately they did not release that number but they did share some other related statistics which may help us figure it out. In November of this year the dating site had 6 billion page views and over 32 billion images served. According to Alexa, in the last 3 months the average page view per user was about 30. So this would mean that Plenty of Fish had about 200 million visits in the month of November (6 billion / 30) (this includes repeat visitors). Now Alexa.com statistics are not always exact but at least this gives you a rough idea.

We also found out that instant messaging on POF produced almost 30 billion page views. All of this traffic (including the actual dating site) is run off of just 11 web servers in which it is estimated 6 are only needed. So, what is the total cost to run the web services for POF? Well, according to the Plenty of fish blog it is just shy of $70 thousand Canadian a month.

To find out information about the dating site please read our review of Plenty of Fish

With over 5 million registered members, Christian Mingle has become the largest and fastest-growing online community for love-seeking Christian singles.

"Gone are the days when online dating was considered taboo - even in the Christian community," says Ashley Reccord, Christian community manager for ChristianMingle's owner Spark Networks. "One of the amazing gifts of our age is that the internet can virtually erase many of the barriers to finding new relationships with people who share your interests and values."

ChristianMingle believes that one's faith is a deeply important part of who a person is, and that religious beliefs are a driving force behind what Christians look for in potential partners. The site is free to join, but don't let the low price tag fool you - it offers a fully featured dating service that is secure, private, and highly interactive. Members meet via email, chat rooms, message boards, and instant messenger which encourages a sense of community and creates an engaging social atmosphere.

Users can also connect and discuss their faith on Believe.com, ChristianMingle's faith-best content destination. Believe includes video and audio resources for the Christian community, as well as a "Verse of the Day" and a "Bible Study of the Day." Users can also browse a searchable Bible, prayer requests, and a church directory.

Nearly two million singles joined ChristianMingle in 2011, the site's most successful year yet. To celebrate their expansion, increase awareness of the site within the Christian community, and share members' success stories, ChristianMingle has launched the "Good News!" campaign, a series of online videos and television commercials that highlight the personal stories of couples who met on the site. "Every day, ChristianMingle members send over 100,000 messages," said Tre, one of the men featured in the advertisements. "I sent one of those messages and met my beautiful wife."

The "Good News!" campaign also reaches out to churches across the nation, to provide resources for group leaders and pastors. ChristianMingle hopes that their outreach efforts will do more than bring Christian singles together on the site - they hope to create a safe and active faith-based community for members with shared values that goes well beyond dating and marriage.

"ChristianMingle believes that marriage is important, but also that relationships and community are important," says Matthew Barnett, a pastor and ChristianMingle Advisory Board member. "ChristianMingle serves as a great resource for singles looking for companionship in like-minded Christians who share the same belief system and interests."

To find out about this dating site, please read our ChristianMingle.com review.

As of November 2011, Badoo had:

• 130,000,000+ current users
• Members in 180 countries
• 127,503 new users per day
• 1,411,665 photos and videos uploaded daily

Add all that together and what do you get? The biggest online dating success story of 2011.

Badoo is taking the world by storm according to TechCrunch. It's a truly global, multi-lingual phenomenon, with location-based social networking functionality that is bringing people together to chat and flirt all around the world. In fact, if Badoo was just a site for social networking, it would be the 4th largest in the world. But Badoo is so much more.

Knowing that each user's needs are different, Badoo takes on different roles in different countries. In the UK, it's primarily used for casual dating. In the Czech Republic, it's a marriage site. In Indonesia, it's a safe space for burqa-clad women to explore self-expression. The site has been used for everything from making friends to throwing parties. Thanks to that ability to be so many different things to so many different people, Badoo now brings in $100 million per year in revenue.

Their success story began in 2006 when, rather than seeing Facebook as competition, Badoo set out to fill a gap that Facebook had left in the market: helping strangers connect. Badoo then offered all of it's core functionality for free, giving users a full experience without the big price tag that comes along with many traditional dating sites. For those who want even more out of the site, paid subscriptions are available that unlock special features like the ability to see who has viewed your profile. A system of micropayments is also in place to help users improve their search rankings and become more visible.

Jessica Powell, Chief Marketing Officer of Badoo, believes that the site's success stems from its flexibility. Unlike sites that are specifically designed for dating, Badoo creates a space in which users can connect in any way they want. It's more like real life, she says, when "meeting new people" can be anything from being introduced to a friend of a friend, to saying "hi" to a stranger at a bar, to flirting, to going on a date. Badoo reflects the offline world because people want to meet real people, not pages of meaningless data.

The site's strategy of "real world meets cyberspace" seems to be working - Powell says that 50% of the conversations on Badoo now lead to an offline meetup, and at the rate Badoo is going, that number is only going to increase.

For even more information about this dating service you can read our Badoo.com review.