Finances

China's leading dating site, Jiayuan.com has roughly a million users a month now who pay for the privilege to exchange messages with other members. The messages can be paid for by either the sender or the receiver. Their second quarter earnings this year almost doubled to $12.9 million when compared to the same quarter last year. Jiayuan listed on the Nasdaq back in May and since then their stock price has jumped 21 percent (as of last Friday). This is very good especially when you compare it to other Nasdaq listed Internet companies from China (most have fallen).

Jiayuan never relied heavily on advertising on their site as a source of income. In 2008 advertising made up only 15 percent of their revenue. Online advertising is a very competitive market with slim margins and for this reason at the start of this year Jiayuan decided to drop advertising from their dating site completely. Supporting a sales staff and the way it affected the user experience just did not make it profitable. Paid messaging now accounts for 80 percent of their revenue with the other 20 percent generated from in-person events and a premium service members can use to hire a human matchmaker.

For more on the story you can read the WSJ.

Spark Networks has reported their second quarter financial results for the year 2011. Revenue is up by 17 percent to $12 million when compared to quarter 2 of 2010 and up 9 percent when compared to the last quarter. This is the largest quarter over quarter growth in 6 years and the third consecutive quarter growth in a row.

Jewish Networks was responsible for $6.73 million of revenue. This is an increase of 1 percent when compared to the same quarter last year. The Other Affinity Networks saw revenue reach $4.7 million. This is an increase of 68 percent when compared to Q2 2010. General Market Networks revenue continued to fall with revenues of only $153,000. This is a decrease of 48 percent. Revenue from Offline & Other Businesses was $449,000.

Average paying subscribers for the Jewish Networks rose 1 percent to 90,094 during quarter 2. Other Affinity Networks surpassed Jewish Networks for the first time ever and reached 96,071 average paying subscribers. This is an increase of 50 percent. General Market Networks subscribers fell again to 3,485. They saw a 46 percent decrease when compared to the same quarter last year.

I have been seeing a lot of Christian Mingle TV commercials lately so I am sure this marketing endeavor is partially responsible for the large increase of subscribers that the Other Affinity Networks is seeing.

For the full 2011 Q2 release visit Spark Networks News Room.

Related Story: Spark Networks First Quarter 2011 Financials

For the first quarter ending March 31, 2011 Spark Networks reported revenue of $11 million. This is an 8 percent increase in revenue over last quarter (the largest growth between quarters in the last 5 years) and a 4 percent increase when compared to the same quarter in 2010. Spark Networks reported a net loss of $0.2 million in the first quarter due to $1.8 million being spent on direct advertising. In the same quarter last year a net income of $0.9 million was recorded.

Revenue for JDate this quarter was $6.9 million which was the same last quarter. JDate did have a 2 percent increase in subscribers at 91,545.

Revenue for the Other Affinity networks (ChristianMingle, BlackSingles, etc.) was $3.8 million. This is a 35 percent increase over the last quarter. Average paying subscribers was at 81,889 which is a 26 percent increase when compared to Q4, 2010.

Revenue for General Market Networks was down 20 percent to $190,000 when compared to the last quarter. Subscribers also fell similarly (19 percent) to 4,207.

For the full 2011 Q1 release visit Spark Networks News Room.

Related Story: Spark Networks Fourth Quarter 2010 Financials

FriendFinder Networks expected to raise $50 million in gross profit from its IPO which started trading May 11, 2011 on the Nasdaq under the "FFN" ticker symbol. The company expect shares to go for around $10 and plan to sell 5 million. The money raised from the IPO has been earmarked to pay down their debt.

FriendFinder Networks stock price currently sits at $5.67 per stock and it has been as low as $5.32 per stock in the past few days.

To find out more about dating sites owned by FriendFinder Networks you can read our review of Passion.com and our review of FriendFinder.

Related Story: FriendFinder Networks Plans To Revisit Public Offering

Last month Jiayuan.com applied to list on the Nasdaq. Well, on May 11th Jiayuan.com (China's largest dating site) opened for trading under the symbol DATE at $11 per share. At one point it reached $11.62 a share but by end of trading it had fallen 4.4 percent to close at $10.52 per share. As of writing this post one share of the company is worth $10.68 US dollars.

From the IPO Jiayaun said they raised $78.1 million from 7.1 million American depositary shares.

For more on this story you can read .

The Financial Times is reporting that China's largest online dating site, Jiayuan.com, has applied today to be listed on the Nasdaq under the ticker symbol DATE.

As we reported in November of 2010, Jiayuan.com plans to raise $100 million with this IPO.