Bumble Inc

Last year’s infamous Ashley Madison hack revealed a statistic that seemed to confirm what many already feared about online dating. The site’s database included over 31 million male users and just 5.5 million female users. Of those profiles, only a small percentage were real and active: around 20 million men and 2,500 women.

You don’t need to be a mathematician to know those numbers are bad.

The vast majority of Ashley Madison’s female users were inactive or, worse, not real to begin with. Since then, singles have become even more skeptical of the veracity of women’s profiles on dating sites. SurveyMonkey Intelligence recently put those suspicions to the test by studying which dating apps have the highest proportion of women.

The bottom of the bunch is no surprise: Grindr, an app geared towards gay and bisexual men. Some of the entries farther up on the list are equally unsurprising. Coffee Meets Bagel and Bumble, both female-friendly apps, scored relatively high. Tinder and PlentyOfFish found themselves in the middle of the pack, despite having more users than any of the other apps tested.

But the number one spot is where things get interesting. Topping the list, with a userbase that’s 58.6% female, is Christian Mingle. Christian Mingle, Coffee Meets Bagel, and eHarmony are the only apps that have a majority of female users. Who would have guessed that a niche, faith-focused dating app would rank so highly?

SurveyMonkey Intelligence also found that men and women use dating apps differently. Looking at what percentage of users engage with an app on a daily basis, the results are almost flipped. Grindr is the clear leader, with 70.3% of users engaged each day. Christian Mingle and eHarmony bring up the rear with 33.7% and 28.7%, respectively.

It could be that men are generally more engaged daters than women or, as SurveyMonkey Intelligence speculates, it could down to Grindr’s demographic. Because the app is geared towards a targeted market, Grindr users may stick to one app while other demographics spread their efforts among multiple services.

SurveyMonkey Intelligence tested a variety of other factors (read the full report here) and closed with a few tips. “Straight men may want to check out Coffee Meets Bagel, while straight women can confidently choose between a number of apps where the gender ratio is favorable,” the report advises.

It’s also important to take your dating style into account. If you’re the spontaneous type who wants dating to be part of your daily life, SurveyMonkey suggests trying your luck with the highly-engaged users of Happn. If, on the other hand, you take a more relaxed approach, the more infrequent users of Coffee Meets Bagel could be more your speed.

Tinder is looking to be more social – or at least hook you up along with your group of friends to connect with other friend groups out in the real world. The problem? Tinder users are being opted in to this feature by default, so you don't have a choice. Which means Tinder Social automatically displays which of your Facebook friends are also using Tinder.

This can make for some awkward conversation, especially for those who would rather keep their dating practices private.

To make matters more uncomfortable, Tinder Social presents a list of your friends along with their dating app profiles so you can not only see they are using the app, but how they are presenting themselves on Tinder. (Sexy photos, anyone?)

And worse yet, some Tinder users think Tinder Social is a way to meet others for group sex (and considering the whole hook-up reputation, it’s not that far of a stretch).

The new feature is only in the testing stages in certain parts of Australia, so chances are you haven’t encountered the feature just yet. This will give Tinder some time to refine it. The company will need to make some changes to reassure people about their privacy on the app. Over the years, it has stressed to users that their social networks would not be compromised, and that anything they do on the app wouldn’t be seen on Facebook or in their other social networks.

While there’s currently a way to opt out of the friend-finding feature, Tinder users are automatically opted in, so you actively have to disengage. A good fix would be to make it an opt-in feature only, so Tinder doesn’t risk alienating users who didn’t realize their profiles were being put on display among their social media friends.

Finding circles of friends seems to be a new wave in the dating app space, and an untapped market for an already attentive dating app population. CEO of Bumble Whitney Wolfe announced the company would be unveiling a similar group friend-finding feature on their app, and Grouper, a dating app that’s been around for a few years, offers group dates for people who don’t want the pressure of one-on-one dating. There’s also MeetUp, a networking site that has been around for a while to help people find friends in their communities through activities and other interests.

Many other apps are jumping on this new friend-finding bandwagon, hoping to capitalize on the social networking market. We’ll see if Tinder or another app can get people excited about the friend-finding potential of apps.

 

Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Use it or lose it. That’s the motto men on Bumble will have to live by from now on. The dating app just announced that male users are now required to reply to women's messages within 24 hours or they lose the match.

Bumble has always been unique. At first glance, you’d be forgiven for mistaking it for Tinder 2.0 - but look closer and you’ll notice the key difference that has made the app a hit in its own right. Once a pair is matched on Bumble, only the woman can send a message. If she doesn’t do it within 24 hours, her match buzzes off into cyberspace, never to be seen again.

By requiring women to make the first move, Bumble takes a feminist stance and places power firmly in female users’ hands. The new update levels the playing field between the sexes even further by requiring men to respond within the same timeframe.

Bumble CEO Whitney Wolfe told Mashable that the goal was to make it an “even keel” experience. "She was held to 24 hours to reach out to you,” Wolfe said. “We feel it's only fair you're confined to the same rules." Previously, men had unlimited time to answer messages.

"I know the whole idea is that it's empowering women, but it also just puts the ball in the guy's court and starts a 'wait and see' game," New Yorker Lauren Drell told Mashable. "It means we need to rush but then a guy can take their time in replying back and vetting options."

Wolfe also says that by applying the 24-hour restriction to all users, they can't "rack up" their number of matches anymore - a common practice on other platforms. "It's helping objectify women less," she explained.

A final goal for the new rule is to prevent ghosting, an increasingly prevalent phenomenon in online dating. According to data from Fortune magazine, 80% of Millennials have been ghosted at some point. Bumble has found that the number of messages sent and chats initiated has significantly increased since the introduction of the time limit.

Male responses to female-initiated chats have gone up 18%, and a chat is 70% more likely to continue once there is a reply. The app has also witnessed a 9% increase in women sending the first message since men are replying to their initial message.

Bumble is confident that the good news will keep coming. Along with being the most frequently requested feature, says Wolfe, testing in the UK found that the male 24-hour timer increased response rate by 20%.

Badoo recently launched a photo verification feature which asks new users to verify their profile by sending one to Badoo of them performing a specific gesture which allows a Badoo moderator to compare the person in the photo with the rest of the users photos. If they matched then the photo's and profile for that member is deemed verified.

Last week Badoo let us know that they have added a new feature to their iOS and Android dating apps which allows users to upload 15 second video clips. Before going live the video will be reviewed for inappropriate content by one of Badoo's 5,000 moderators (the same ones which review photos). Badoo decided to add this feature because videos allows online daters to get a sense of what the person they are interested is like. You can expect to see video's from members which show their sense of humor, creative skills, unique quirks, and other insights from the member.

For more about this dating service you can read our review of Badoo.

Tinder, Bumble, and Coffee Meets Bagel may inspire most of the buzz in the mobile dating industry, but it’s Badoo that’s now celebrating a major milestone. The London-based company has just become the first ever dating app to reach 100 million downloads in the Google Play store.

“We’re really excited about today’s milestone,” said Alexandra Chong, President of Badoo, in a statement. “With 10 years of existence, Badoo has the industry’s deepest insights and experience, and knows how to use this wealth of information to create a fantastic user experience and sustain incredible growth and momentum.”

Other companies in the 100 million club on Android include Whatsapp, Snapchat, Spotify, and Twitter - but a surprising number of big names (from the aforementioned Tinder to Amazon, Uber, and Pinterest) haven’t yet cracked the nine-digit mark.

Along with that big news comes the launch of a timely new feature. Badoo is putting privacy and security at the forefront of the product by introducing a new photo verification system designed to combat catfishing. To get a picture verified, users must submit a selfie with a pose requested by Badoo. The gestures are not common, like a thumbs-up, but rather unique and specific.

Once the image has been submitted, Badoo’s team of over 5,000 moderators across the globe review it to ensure it follows the directions and matches the other photos on the profile. The entire process can reportedly be completed in less than one minute.

For an additional layer of safety, users can opt to be matched only with verified users. Chong says the selfie scheme was devised to make the verification process fun instead of tedious. After testing other possibilities, selfies were the clear winner. Moving forward, existing users will be encouraged to verify their account and 100% of new Badoo users worldwide will be required to go through the process.

Badoo hopes the new feature release will aid its push into the United States. The company has plans to open its first office in the US and will begin a marketing/PR campaign to announce its arrival. Chong says the company has also set its sights on solving other problems that plague the online and mobile dating worlds.

“We hear a lot of complaints about people chatting forever online and never meeting face-to-face,” she told Forbes. “So we developed a great, innovative feature to address that. It will be launching in the coming months, so stay tuned!”. For more on this dating app please read our Badoo review