eHarmony

eHarmony launched their Celebration of Love marketing campaign on their Facebook page during the last week of October and it sure has been busy. There are currently 2,156 fans and over 600 success stories (I stopped counting after 20 pages) from Facebook members posted on the wall. Fans of the page have also uploaded 379 photos for these success stories.

Most of these success stories are in response to a weekly contest being run. Facebook members can submit eHarmony success stories about how they met their partner and if they follow the official contest rules they could when a $50, $100 or $200 Amazon E-Mail Gift card.

Entries will be judged based on the criteria set forth in each weekly Contest announcement post. The judge or judging panel will select the entry that best represents the theme or purpose of the weekly post. The judge or judging panel will evaluate all qualifying entries and the subjective opinion of the judge or judging panel will be the deciding factor. Entries must be entrant’s own original work, must not infringe on any third-party rights and must be deemed suitable by Sponsor.

This is a great idea by eHarmony's marketing team. They get lots of great exposure and a lot of new success stories. These success stories also seem more legitimate than your typical quotes of successes on most dating sites since they are linked to the actual Facebook members account that people can contact or become friends with.

For more information on the Facebook page and the contest, visit the eHarmony Facebook Page and for more details about the dating site, read our eHarmony review.

The chief executive officer of eHarmony Inc, Gregory Waldorf, talks with Bloomberg's Pimm Fox about the dating service.

Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason.

Gregory mainly gives a brief overview of how eHarmony works and how members need to be honest with themselves so that the matching algorithms will work and give them highly compatible matches. He also talks a bit about the current recession and the boost of members eHarmony has seen. Over the last few years, eHarmony has seen a yearly increase in members of about 20 percent. Waldorf also further discuss what the company is most proud of, being responsible for about 2 percent of marriages in the United States each year. This works out to about 236 eHarmony members a day.

Most of the information we have heard before, but one interesting point Gregory Waldorf said is, what their researchers found really important is starting with a pool of compatible matches. With the matches given to members, eHarmony research indicates that these singles give that particular member the best chance of having a long term relationship. From there members can figure out if they live in the right place or have a job that interests them and that they have that " right amount of special click" (his words not mine).

If this online dating service interests you, read our full eHarmony review for more information.

California Superior Court Judge Ann Jones rejected eHarmony's attempt to dismiss a class action which deals with discrimination against gays. The jury trial is set to start February 1, 2010 and will take place in the Superior Court in Los Angeles. The Judge found that eHarmony had not presented any law that allowed the company to refuse to serve gays and lesbians at their main eHarmony dating site. The lead plaintiff in the class action is graduate student Nate Cardin. He attempted to use eHarmony in 2006 and when he could not and asked why, he received a form letter explaining that eHarmony is only for heterosexual relationships. Nate filed a class action in 2007 and is represented by the civil rights law firm of Schneider Wallace Cottrell Brayton Konecky LLP and the Law Offices of Jeremy Pasternak.

eHarmony did recently disclose that they had received over 3,000 email complaints from people who had visited eHarmony to find a relationship with someone of the same sex but was denied service. Previously eHarmony had made a deal with the New Jersey Attorney General and had opened up the dating site Compatible Partners to serve gay singles (see Story). This class action argues that eHarmony does not give "equal treatment of patrons in all aspects of the business".

In a surprising move, eHarmony is having a Free Communication Event (not weekend) starting Wednesday October 21 to, and including Sunday October 25. Normal free communication weekends at eHarmony are usually only 4 days long and start the Thursday or Friday. With this next one 5 days long I am sure eHarmony is bracing for the surge of new members.

This eHarmony communication event allows all members to not only review their matches but communicate with them as well for free. The only option you can't use is FastTrack. FastTrack allows members to bypass the 4 step guided communication process and go instantly to email messages.

This is Free Communication Weekend number 20 for eHarmony. The last one was held in September on the Labour Day weekend (see Story).

Read our eHarmony review for more details on if this is the ideal dating and matchmaking service for you.

Canadian singles will be celebrating Thanksgiving this weekend and that can only mean one thing... 😉

eHarmony Canada is having a Free Communication Weekend! This means all members will be able to not only review matches for free but they can communicate with them as well. Trying out eHarmony.ca to be matched and talk to members has never been easier.

The last free weekend for eHarmony Canada members was held the Labour Day long weekend in September (see Story).

If you would like more information on this matchmaking service, check out our eHarmony review. User reviews and ratings of eHarmony are also available on this page.

eHarmony has extended the expiry dates of the coupon codes for two of their more popular promotions. Both of these coupon codes expire on December 31, 2009.

eHarmony Coupon #1

eHarmony Coupon #2

These coupon codes are valid only on the eHarmony Canada (eHarmony.ca) and eHarmony United States (eHarmony.com) dating sites. Read our review of eHarmony for more information about this online matchmaking service.