Grindr

Dating app Grindr has been sued in the U.K. for allegedly selling the HIV status of its users to third parties.

According to the BBC, the claim was filed in London’s High Court, and alleges that “covert tracking technology” was used to track and illegally share the personal health status of users with advertisers. More than 650 claimants were affected along with reportedly thousands of other U.K. users.

Sharing personal and sensitive data of users with third parties without their consent is illegal in the U.K.

The lawsuit says the information shared with third parties includes the ethnicities and sexual orientations of users. It also says the sharing of such information took place primarily before April 2018, though some data was shared as recently as April 2020. The lawsuit specifically names two companies which help app developers analyze user engagement, Apptimize and Localytics, as involved third parties with access to the data. The lawsuit also claims that these outside firms might have retained some of the sensitive data for their own purposes.

Grindr says it will be offering the biggest change to its platform in the app’s history, describing the app’s new purpose to be a “gayborhood in your pocket.”

According to Axios, the gay dating app was under pressure from both users and investors to give a facelift to the app, which has remained essentially the same for the past few years. Arison has been teasing these changes lately, including the new feature Roam which will allow users to set a location on the app to where they are traveling, so they can match and message with people before arriving.

The new features are currently being tested and Arison plans to launch them later this year.

Grindr has hired the two founders of Athena, a fitness community app, to join its team.

According to Axios, the gay dating app company hired Athena co-founder and CEO AJ Wolf as a senior manager of product finance, while co-founder and technology chief Max Roche is joining as a senior iOS engineer.

Axios noted that Grindr did not acquire any of Athena’s assets.

There is not much detail about the hirings, but Grindr has been looking into areas outside of dating to build community on its platform. One area Grindr CEO George Arison has focused on is travel. The company recently released a feature called Teleport to allow users to set their location to a place they plan to travel so they can connect with others before they arrive. Tinder has a similar feature called Passport.

Grindr’s CEO George Arrison is planning to monetize the app more aggressively, including launching an AI chatbot and putting previously free features behind a paywall.

News website Platformer broke the news about Grindr’s plans to launch an AI-based “boyfriend” chatbot feature that can engage in sexually explicit conversations with users, for a price. Some employees have expressed weariness, as the AI-generated conversations could be based in part on private chats between other human users, pending their consent.

Platformer also learned that Grindr is revising its terms of service to ask people signing up if the company can train their AI models on their personal data, which can include direct messages. This is likely to be a privacy issue going forward for other dating apps who could pursue employing user data to train AI.

Grindr CEO George Arison is hoping to turn things around for the popular gay dating app after a tumultuous year with employees, investors and app users alike. He is focusing on moving Grindr beyond a hookup app, and in streamlining costs.

According to a feature in The Financial Times, an “a la carte” payment option for travel services will be added to boost the company’s revenue. Arison noted that travelling to events such as Aspen Gay Ski Week and New Year’s Eve in Rio de Janeiro is hugely popular among Grindr users, and the company sees advantages to offering those attending a way to connect.

Grindr is currently testing a feature called Teleport, which lets users place their profile in a new location for an hour to connect with others before traveling to that place. Tinder has a similar feature called Passport, where users can mark their location at a place where they are traveling.

Some dating app users are becoming creative in their frustration with matches they are served and have started using hacks to trip up the algorithms behind the matching.

According to a recent feature in The New York Times, these hacks are aimed at besting the algorithm so that users can try and access different results. The tricky part is, the dating apps are putting more and more features behind a paywall, so it’s getting more convoluted to try and get around the algorithm.

But some dating app hackers are finding success and posting their methods on TikTok and Reddit. For example, some users recommend deactivating and then reactivating your account to get a fresh set of matches, according to The New York Times. Some have also suggested rejecting a bunch of attractive profiles to throw off the matching process, or to switch your location to a different city, which is like pressing “refresh” on your matches.