General News

First the largest free dating site PlentyOfFish.com, decided to offer a paid upgrade service 6 months ago (see Story) and now the second largest free dating site, OKCupid is doing the same. Members who upgrade their free membership on OkCupid are called A-List users. As an A-List user you get the following 10 perks:

• The ability to attach photos to messages.
• Create both public and private photo albums (reminds me of an adult dating site).
• Store up to 5000 messages.
• Send messages to users who have a full inbox.
• Save multiple search settings.
• Access to A-List forums.
• Ads removed from the website.
• Advanced search features.
• Give awards to other users and read and write reviews about them (testimonials).
• A little more exposure (you may be placed in the special A-List Matches column of results).

A few of the perks have left me scratching my head. First of all I am not sure why someone would want to store 5000 messages. I know there are some OkCupid fanatics who will want this but, it is not really a selling point for general use users. Sending messages to users who have a full inbox is also a little weird, at first I thought, why would I want to send messages to someone who doesn't even check their mail? On my second read through, I realized this feature is aimed more for users who file away all messages they receive (for the 5000 message users) and not for the user who's mailbox is full because he never logs in.

In terms of advance search features, A-List members can now filter by Match Questions, Data Persona and Popularity Ratings. You can also custom order your search results by personality traits. Another nice feature is the Similar Users option. If you have found someone you liked and they are already taken you can use this option to find other people who are just like them.

The cost to become an A-List user is $9.95 USD per month and you will be auto billed every month until you cancel. The first 1000, users are also offered a free T-Shirt in a number of different colors. I was offered one today when I visited the signup page. Dave over at Online Dating Insider blogged about OkCupid A-List users on August 12th, which was 5 days ago. I guess this means that the A-List user memberships are not really flying off the shelf yet.

It appears that free dating sites are hitting a wall in terms of revenue generation. Online advertising dollars were in decline before the economy turned south and since then, we have seen the 2 largest free dating services start to offer a paid membership on their websites. Both of these dating sites offer their paid members some useful feature but I think they missed the point of online dating, as I had mentioned in a previous post about Plenty Of Fish going paid. Users of online dating sites want to be noticed. They are on a dating website for a reason, to find a partner. The best way for a dating service to do this is by displaying their profile to more interested members. Both dating sites visibly mark members who have upgraded but as far as I can tell none allowed me to search just for these type of members. I also think these members should be displayed higher in search results than free members (if they fit reasonably within the search criteria). This not only would give upgraded members more responses, it is also a winning scenario for free members since they would be seeing members who are most actively seeking a partner first.

To find out more about this dating site, read our review of OkCupid.

An interview with Anupam G. Mittal, CEO Of Shaadi.com is available over at Online Personals Watch (OPW). In the article Mittal discusses how he founded the website back in 1997 when he returned to India for a few months and by chance met up with a traditional matchmaker. In India, traditional matchmakers not only foster a relationship between people looking for a partner but, with their families as well. Family is considered very important in India. When Mittal talked with the matchmaker, he further learned that she had about 50 or 60 people in her network. It was easy for him to see that moving part of the matchmaking process onto the internet would increase the matchmaking pool by thousands.

In the interview Mittal also discusses:

• How Shaadi works from a user's perspective. There are about 75 Shaadi centers across India and one in Canada now. In the United States singles must rely on just the website.
• The prices and services offered by Shaadi and how they differ depending on what country you live in.
• How the economy and Facebook has affected the dating business in India.
• Where Mittal would like to see Shaadi by the end of 2010.

For the full interview, visit OPW and for further information on the top matrimonial service in India, read our review of Shaadi.com.

The Cron.com in Houston, Texas took a look at online dating and how a number of dating sites have experience growth during the past year, as the global economy has shrank. Most of the stats we have heard before in other articles, including some from Match.com (see Review) and eHarmony which both saw memberships increase in the high teens percentage wise when compared to the previous year. New facts we learned, included finding out that OkCupid has seen a 75 percent membership increase since September and that the professional matchmakers at It's Just Lunch have seen a 16 percent growth in the last 6 months.

The Houston Chronicle also included a number of success stories from different couples which lead to marriages. There was testimonials for It's Just Lunch, Together Dating and eHarmony.

I had a laugh when I saw an article about how the global economy downturn has made it harder for Nigeria's scammers to find unsuspecting people to steal money from. This doesn't mean that there are less scammers out there, in fact there are more and they are trying even harder.

U.S. authorities say Americans -- the easiest prey, according to Nigerian scammers -- lose hundreds of millions of dollars a year to cybercrimes, including a scheme known as the Nigerian 419 fraud, named for a section of the Nigerian criminal code.

The Washington Post interviewed 4 self proclaimed scammers or yahoo-yahoo boys as they call themselves in Nigeria. The ones who do well at their trade can earn up to $60,000 in a good month though, business lately is down over 40 percent. Most scammers are young men who started in college and who then learned the skills of their “trade” from each other.

Swindles to watch out for through emails:

• The work-from-home scam. Currently the most lucrative.
• The lottery scam. How can you win a lotto you never apply for?
• Emails that promise money or jewels that are stuck at a bank scam. This usually requires paperwork (personal info) or fees to get.
• Dating Scams that promise love, but need you to send money, usually out of the country.

Remember as in “real life”, you always need to be carefully of who you deal with online when comes to your personal information and money. For the full story, visit the Washington Post.

We got word that there will be a Free Communication Weekend at eHarmony in the United Kingdom (eHarmony.co.uk), starting Friday August 28th to Monday August 31st, 2009. Having this popular promotion and combining it with their big TV advertising campaign going on at the moment, means eHarmony UK members should have lots of matches to review and communicate for free with during the last weekend in August.

There is no information yet of a Free Communication Weekend coming soon for eHarmony here in Canada and the United States but we expect it will happen at the same time or in the first few weeks of September.

Read our review of eHarmony for more information on this popular online matchmaking service.

For those of you who want a personal matchmaker and have been checking out either Premier Match or Modern Matchmaker here is a bit more information about these two services including cost and number of clients:

Premier Match

• First launched in 1999. The owner is Christie Nightingale.
• Have offices in Philadelphia, New York, and Washington.
• Have signed up nearly double the number of new clients this year, when compared with the same time period in 2008.
• The cost of a full-year membership starts around $5,500 and guarantees 10 to 12 introductions (cost of dates not included).
• Have signed up between 32 and 47 new clients each month since October.
• Has over 2,000 Philadelphia clients.

Modern Matchmaker

• Located in Pittsburgh. The president is Susan Dunhoff.
• Charges $1,250 for a six-month package (cost of dates not included).
• Has over 500 clients.

For our list of similar services, check out our Matchmaker Services category.