General News

Logging into Facebook last week, I was greeted with a Facebook Privacy Announcement:

We're making some changes to give you more control of your information and help you stay connected. We've simplified the Privacy page and added the ability to set privacy on everything you share, from status updates to photos. At the same time, we're helping everyone find and connect with each other by keeping some information—like your name and profile picture—publicly available.

I knew this update was coming and am excited about it since it gives you more control over who can and cannot see your Facebook information. This includes the following fields in your profile; About Me, Family, Photos, Email Addresses Religious and Political Views.

Combining these new privacy controls with Friend Lists allows you to specify who can see most of your information. I have already setup my account with the following Friend lists; Co-Workers, Friends, Buddies and Family. This way when I add photos, post on my wall, etc... only the people I want to share the information with, get to see it. I think the photo album privacy settings are especially important. A picture tells a thousand words and I have to wonder why some people post those drinking and partying pictures for all to see. These always makes a great first impression with a potential employer, NOT.

This change is also important for dating on Facebook. Most singles I know like to keep their day to day dating information pretty private. They probably only want to share this information and comments with a few close friends. With this new update they now can.

The real problem now is, Facebook just has to make the Friend lists and Privacy controls easier to use. The tools are there but it can take a while to figure out. This is not a problem with a Facebook Junkie who is on the site everyday, but it is not easy for the general person who may not be tech savvy, or is only on the site once every couple of weeks.

If you are interested in using Facebook for dating, check out our Facebook Dating category which lists the popular Dating Apps currently available.

As part of a $250,000 advertising campaign, Ashley Madison wanted to wrap ads on 6 street cars in Toronto, Canada. The ads read "Life is Short, Have an Affair AshleyMadison.com". The Toronto Transit Commission (TTC) rejected the ads last Friday, due to the ads violating TTC advertising standards.

The Ashley Madison CEO, Noel Biderman, disagrees with the TTC committee because the ads conform with Canadian laws. He further states that the TTC shouldn't be making morality judgments, they are in business to run transit lines. This also comes at a time when the TTC is in the red financially and, will be hiking user fees in the near future to hopefully cover losses.

I don't think the National Media has caught on to the real Ashley Madison's advertising campaign. Ashley Madison makes their ads just racy enough that they know most established media companies will reject them. They then let it be known that their ads were rejected, and the rest of the media reports on it. This is FREE advertising for them. I counted no less than 3 Toronto newspaper articles on the topic of the Ashley Madison TTC Ads being rejected, plus several mentions on TV during the news hour and discussions on talk radio.

This is a publicity stunt by Ashley Madison and it has become a pattern for them. We saw it earlier this year when a Canadian TV Network (CTV) rejected an Ashley Madison commercial that would have aired during the Super Bowl (see Story). Another example of this pattern is when they offered Tiger Woods $5 Million for an endorsement deal (see Story).

I don't know to much about Mamba.ru but, it is reported to be Russia's most visited dating site. Mamba announced recently that their membership now exceeds 11 million profiles and that on average, there are usually 100,000 active users online at any one time. This dating site is most active at the end of the work day, with the early morning being its least active period (25,000 or so active users from 4am to 6am).

I bet you have searched online for your ex-boyfriend or girlfriend. A nationwide survey from PhoneFling found that 62.4 percent of the 275,000 people who took the survey had used the internet to search for someone that they had dated in the past. The 46 years and older age range had the lowest percentage of 47.9 percent.

A few more things found in the survey about dating sites include:

• 86 percent have known someone that used an online dating site.
• 70.4 percent have known someone that took the interaction offline and met their date in person.
• 43.6 percent have even known someone that entered into a long-term relationship with someone after finding them through an online dating site.
• 88.7 percent said that they were more likely to choose a dating service if they could browse people’s profiles on their mobile phone.
• 71.5 percent of respondents said that they flirt more often using social networking sites or online dating than they do when they flirt face-to-face.

In regards to white lies about weight, height, appearance, age, career, or income, only about 10 percent of respondents admitted that online dating and social media sites made them “More Likely” to fib. In comparison 64.1 percent of the people surveyed stated that online dating and social media sites actually made them “Less Likely” to fib about these characteristics.

For more on the story, read Easier Lifestyle.

First came the Match.com App for the iPhone (see Story), and then the dating app for the Palm Pre (see Story). Now Match.com has released an application for the Palm Pixi. This phone is available now on the Sprint network.

This new Match application is designed for users in the United States and Canada. It allows Match.com members to search for matches, send winks, and email. You can also find other members by using the built in location based capabilities of the Palm Pixi. With the application you can also edit your profile and headline text.

The App is currently in Beta and can be downloaded from the Pixi's App Catalog. For more information you can visit this Match.com Palm Pixi page or read the press release.

For more information on this popular dating site, read our Match.com review.

I see eHarmony is getting more creative. I noticed this interactive Flash ad which prompts the reader to guess which man was matched with the woman. Dragging the man's profile photo to the blank box will reveal the answer.

While ultimately this is a guess on the participators part, the resulting message by eHarmony drives home the point that they don't use guesswork to determine matches. I thought this was a smart way to show potential members what is eHarmony's major selling feature, their matching algorithm.

eHarmony also has this ad which you need to guess one of their 29 dimensions of compatibility. By clicking on the letters in the correct order you can spell the dimension. This simple exercise engages the user before they even reach the dating site. If someone takes a few seconds for this puzzle, I bet most will continue once the reach eHarmony and fill out the profile.

To find out more about this dating service, you can read our in-depth eHarmony review.