General News

Easydate Value Soars and Other News

General News
  • Friday, October 01 2010 @ 12:14 pm
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The UK dating company Easydate shares rose roughly 13 percent to 102.5p in September on news that profit increased to almost £2m from revenues of £8.8m for the first half of 2010. For the whole of 2009 revenue for the company was £8.5m with profits of just under £1m. Easydate is now valued at £77m. This is £32m more than when it first listed on June 30th of this year.

Easydate currently runs Cupid.com in the United Kingdom and Europe. They now will be taking charge of the US and Canada operations for Cupid.com in a £4.4m deal. This increases Easydate's holding of dating sites in North America to three.

Easydate may also be in a bit of legal trouble. easyGroup has threatened action against Easydate over alleged trademark infringement. easyGroup currently licenses the name "easy" to a number of companies. This includes easyCar, easyHotel and easyJet. easyGroup claims Easydate was trying to use their brand recognition and pass off as one of their own.

To find out more about the dating site mentioned in this story, read our review of Cupid.com.

Compatible Partners has Free Guided Communication for 10 Days

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  • Thursday, September 30 2010 @ 02:56 pm
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  • Views: 1,957

eHarmony's same-sex dating site Compatible Partners is have a free communication event October 1st - 10th. Members of Compatible Partners have 10 free days this time (most are only 4 days long) to review matches and communicate with them by using the guided communication feature at no cost. This gives you almost a week and a half to determine if this online dating site has the compatible matches you are looking for. Just remember that profile photos and Fasttracking the guided communication process are not included in the promotion.

This is Free Communication Event number six that we have tracked for Compatible Partners. For more information on this gay matchmaking site, please read our review of Compatible Partners.

eHarmony offers 10 Days of Free Guided Communication

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  • Wednesday, September 29 2010 @ 08:37 pm
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  • Views: 4,825

eHarmony here in the United States is having a free communication event starting this Friday, October 1st, 2010. It is running for 10 days and ends the next Sunday, October 10th. This free guided communication event is two and half times longer than their popular free weekend promotions. The extra time allows free members of eHarmony to truly assess if this dating site is the best choice for them.

With this event, all free members of eHarmony will receive matches for free and be able to use the guided communication process at no cost as well. Fasttracking the guided communication process and viewing of members profile pictures is not included in this FCW event.

The last eHarmony free guided communication weekend occurred Labour Day Weekend (see Story). This upcoming free event will be eHarmony's 29th since we started tracking them.

Australia Flag eHarmony Australia is also having free communication this weekend as well. It starts Oct 1st and ends Oct 4th at midnight.

Update #1: Canadian Flag eHarmony Canada just let us know that they are having a free communication weekend from October 8th to October 11th. This FCW happens to fall on Canada's Thanksgiving day which is the second Monday in October every year.

For more details on why this is such a great dating site, please read our review of eHarmony.com.

Christian Rudder Examines “The REAL ‘Stuff White People Like,’” Part III

General News
  • Wednesday, September 29 2010 @ 01:07 pm
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  • Views: 1,617

At last - we've made it to the final part of our review of OkCupid's newest study, "The REAL 'Stuff White People Like,'" a look at the role ethnicity plays in online dating profile writing. We've already discussed the interests of white people, black people, Latinos, and Asians, so it's time to wrap up our examination with a quick look at the lists for Indians, Middle Easterners, and Pacific Islanders.

Let's start with Indian men. Like Asian men, they describe themselves as simple foodies who are entrepreneurs and engineers, but go a step further by announcing that they are "happy go lucky" and "loving guy[s]" as well. Food ("cuisines"), business ("consultant," "developer," "trading"), movies ("Bollywood"), music ("Red Hot Chili Peppers"), and literature ("The Alchemist") are also important to Indian men. "Cricket" takes the top spot on their list, followed by "Hindi" and "a software engineer."

Indian women share several interests with Asian women, like travel ("exotic destinations," "my passport"), cuisine ("vegetarian," "Indian food," "Thai food"), and chocolate (specifically "dark chocolate"). Various forms of entertainment are also prominent features on the list. "Bhangra," a form of dance and music, is the most-used term, and several movies ("Bridget Jones," "When Harry Met Sally"), books ("The Kite Runner," "Anna Karenina"), authors ("Jane Austen," "Salman Rushdie"), and recording artists ("Norah Jones") make the list.

The top 5 words and phrases for Middle Eastern men are "Arabia," "studying," "Arabic," "Iran," and "I'm a simple guy," indicating an interest in countries and heritage. "Lebanese," Egypt," "Persian," and "Palestinian" are also frequently used terms. Like Asian men, Middle Eastern men are interested in "different cultures." Like Latino men, they describe themselves as "very funny." And like black men, Middle Eastern make an "I am cool" announcement.

The list for Middle Eastern women reveals a preoccupation with physical appearance - "petite," "big eyes," "sexier," "hairstylist" - and an interest in a diverse set of musical and literary amusements, like "Cat Power," "Baudelaire," "Tolstoy," and "Damien Rice." "Chocolate" makes another appearance, but so do several very unique choices, such as "archery," "Darjeeling," "Brooklyn," and "grape leaves."

Men from the Pacific Islands are proud of their heritage ("Hawaii," "Filipino," "Samoan," "Islands," "ukulele"), but also love California ("Bay Area," "San Diego"). They describe themselves as "tall, dark, and handsome," "chivalrous," and "always down," and seem to be inordinately fond of "[their] abs." An interest in "surfing" will probably not come as a surprise to many, but an interest in "cowboys" and "gummy bears" that's so strong those terms made it into the top 50 might.

Women from the Pacific Islands overwhelmingly put "Alicia Keys" into the #1 spot, followed by "hula," "my girlfriends," and "kickboxing." They depict themselves as "quick-witted," "fashionable," and "strong," with a fondness for travel ("Venice," "my passport," "road trips"), food ("Trader Joe's," "Food Network," "home cooking"), and medicine ("medical field," "health care"). They also list "chivalry" at #42, making them a good match for the "chivalrous" Pacific Islander men!

So what can you take away from all of this seemingly-random data? While it's interesting to see how men and women of different ethnicities describe themselves, most of the lists exemplify racial stereotypes. We are not necessarily looking at who these people really are; we are seeing the kind of person they choose to portray themselves as.

One thing, however, is certain: almost everyone loves Alicia Keys.

To find out more about OkCupid, please read our review of OkCupid.com.

FilipinaHeart.com now FilipinoCupid.com

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  • Sunday, September 26 2010 @ 02:54 pm
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  • Views: 6,743
Cupid Media let us know that FilipinaHeart.com has now been renamed to FilipinoCupid.com. This change in the name is to better reflect Cupid Media and its network of dating sites (most of their sites end in cupid.com). This is purely a cosmetic change and will not affect any members or features of the dating site.

Match.com offers Full Mobile Access for Free to Subscribers

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  • Sunday, September 26 2010 @ 02:39 pm
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  • Views: 4,716
Good news for all singles that have access to the internet through their mobile phone. Match.com now offers matchMobile for free with all paid subscriptions. This means members can now access Match.com to update their profile, search for singles and to communicate with members all through their phone either by using Match.com's mobile website (which can be accessed by visiting m.match.com) or with one of their smart phone applications (available on the iPhone, Android, Blackberry and Palm). Members can also have Text Alerts sent directly to their phones to notify them when a Match.com member has sent them a message.

To find out more about this popular dating site, read our review of Match.com.

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