Legal

Spark Networks and Affinitas GmbH have entered into a definitive agreement to combine in a stock-for-stock merger. The merger will bring together leading global brands like JDate, ChristianMingle, EliteSingles, and eDarling to cater to a broad spectrum of users with a presence in 26 countries, creating a more diverse and balanced footprint.

With nearly 500,000 period-ending subscribers and over $115 million in revenue for the twelve months ended March 31, 2017, the combined company would be one of the world's largest online dating providers on a pro forma basis.

The transaction has been approved by Spark's Board of Directors and is expected to close in the fourth quarter of 2017. The combined company will be named Spark Networks SE and will be headquartered in Berlin, Germany, while maintaining a significant U.S. presence with offices in New York City and Lehi, Utah.

In much of the world, dating services like OkCupid and Tinder are openly used for hookups. It’s a reputation some have tried to shake, but many tolerate and others have even embraced. It’s 2017 - that’s just how people date.

Unless, that is, you’re dating under the watchful eye of the Indian government.

Authorities in India plan to enact regulations that prevent singles who aren’t interested in marriage from using matrimonial websites. The new rules will require websites to keep IP address records, and require users to upload documents proving their identity. A government official told Bloomberg that the regulations are designed to ensure the websites aren’t being “misused.”

Snapchats new logo.

The company behind Snapchat, which recently changed its name to Snap Inc., is now facing a trademark lawsuit over its new moniker. Snap Interactive, a company that operates dating applications for social media websites, filed the suit at the US District Court for the Southern District of New York on Tuesday, October 25.

Snapchat’s rebranding was intended to reflect the company’s expanding goals. "We rebranded our company to Snap Inc. because we are bigger than just one app," chief strategy officer Imran Khan told Adweek. "Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate."

Gay men and women are now allowed to search and meet through dating site Christian Mingle, one of the largest niche dating sites in the industry. The site opened its platform to gay users after settling a lawsuit that claimed that it violated California’s non-discrimination law on the basis of sexual orientation.

According to the conditions of the settlement, Spark Networks who own Christian Mingle among other dating sites, will change their homepages to allow users to specify if they are a man or a woman, and also if they are looking for men or women. While Spark also agreed to create a more comprehensive and tailored matching service for users seeking same sex relationships within the next two years, the dating site Christian Mingle as it exists for gay singles can be frustrating.

Big changes and big problems are on their way for Ashley Madison. The hits keep coming after the adultery dating site’s high-profile hack last year.

First, the bad news. Ashley Madison is back in hot water thanks to a U.S. Federal Trade Commission investigation and a flood of lawsuits over the site’s use of “fembots” to lure cheating men. An Ernst and Young report confirmed that Avid Life Media, owner of Ashley Madison, used fake dating profiles to impersonate women and scam unwitting male users into entering their credit card information.

According to Gizmodo, Ashley Madison created more than 70,000 female bots in a “sophisticated, deliberate, and lucrative fraud.” The faux females would initiate chats with men by saying things like “Hmmmm, when I was younger I used to sleep with my friend’s boyfriends. I guess old habits die hard although I could never sleep with their husbands.”

Avid claims it shut down the bot accounts in the United States, Canada and Australia in 2014, and by late 2015 in the rest of the world. However, some U.S. users say they exchanged messages with foreign fembots until late in 2015. Now a handful of such users have filed class action suits against the company.

A recent statement from Avid Life Media indicates how the company plans to proceed. The statement announces "a new direction and total repositioning" of the service, with newly appointed chief executive Rob Segal and president James Millership at the helm.

"Our new team is committed to taking care of our members and to building on our portfolio of unique and open-minded online dating brands," said Millership. "Millions of people have continued to connect on our sites during the past year and they deserve a discreet, open-minded community where they can connect with like-minded individuals."

Millership reinforced that bots will no longer be used at Avid Life Media and Ashley Madison. The company has also stepped up security and hired a cyber-security team to implement new safeguards and monitoring. Both Millership and Segal say they do not know the focus of the FTC investigation.

Former users of Ashley Madison may notice other key changes. The site has undergone significant makeover, with a new “look and feel” that is distinctly less obvious about the adultery theme.

"Ashley Madison today is about so much more than infidelity, it's about all kinds of adult dating," the website says. It remains to be seen if its 46 million members agree.

As Pride Month ends in America, there’s big news for the country’s LGBT singles. Faith-based dating site ChristianMingle.com must now allow users to look for same-sex matches following the settlement of a class-action lawsuit in California.

The site, which bills itself as the largest online community for Christian singles, currently requires new users to select one of two options when creating an account: man seeking woman or woman seeking man. That is now set to change, following a three-year fight for equal rights.

Two gay men filed class action claims against ChristianMingle’s parent company, Spark Networks, in 2013. The suit alleged that the dating site excluded same-sex users, thereby violating the Unruh Civil Rights Act, California’s anti-discrimination law.

The State of California's website states: "Under the Unruh Civil Rights Act, all persons are entitled to full and equal accommodations, advantages, facilities, privileges, or services in all business establishments, including both private and public entities. The Unruh Civil Rights Act protects all persons against arbitrary and unreasonable discrimination by a business establishment."

Spark Networks agreed to the judge-approved settlement on June 27. Under the settlement, Spark Networks will only require users to identify themselves as a man or woman. The company also agreed to add new options for gay and lesbian users within two years. The settlement applies to ChristianMingle.com as well as its sister sites CatholicMingle.com, AdventistSinglesConnection.com, and BlackSingles.com.

During the two years, “Spark will ensure that the ‘man seeking woman’ and ‘woman seeking man’ options on the gateway/home pages of the Mingle sites ask only whether the user is a ‘man’ or a ‘woman,’” reads the judgment. Spark Networks must not change the match prompts to “man seeking woman” at any time in the future, unless it also “provides similar prompts which allow individuals seeking a same sex match to enter and use the sites without having to state that they are seeking a match with someone of the opposite sex.”

Additionally, the judge ordered Spark Networks to pay $9,000 to each of the plaintiffs who brought the suit, as well as covering the full $450,000 in attorneys fees incurred by the two men.

Vineet Dubey, one of the attorneys for the plaintiffs, expressed gratitude for the case’s resolution. “I am gratified that we were able to work with Spark to help ensure that people can fully participate in all the diverse market places that make our country so special, regardless of their sexual orientation,” he said in a statement.

A spokesperson for Spark Networks told The Wall Street Journal that the company was “pleased to resolve this litigation.”