BeautifulPeople.com’s Shrek Virus – An Attack, Or A PR Stunt?
- Monday, July 04 2011 @ 01:47 pm
- Contributed by: ElyseRomano
- Views: 1,707
“Beauty lies in the eyes of the voter,” declares the site’s homepage, which allows current members to accept or reject prospective members using a ruthless voting system. Applicants must submit photographs for review, as well as information like height, weight, zodiac sign, and whether they own a home, and then wait anxiously while accepted members determine whether or not they are beautiful enough to join
According to Hodge, the team at BeautifulPeople.com “got suspicious when tens of thousands of new members were accepted over a six-week period, many of whom were no oil painting." Curious, they looked further into the anomaly and discovered that a virus, now known as “Shrek,” was the source of the problem.
30,000 people who were accepted by the Shrek virus, but who were not considered attractive enough to be admitted to the exclusive site via normal voting measures, are now being culled from BeautifulPeople.com, a provocative move that has roused anger and outrage in many.
Hodge defends the decision, saying that “We have to stick to our founding principles of only accepting beautiful people – that's what our members have paid for," though he adds that they are doing their best to show sympathy to dismissed members. "I sent them all a very carefully worded email, trying to be as sensitive as possible," he said. "But naturally many of them are finding it a bit of a sting to have been rated beautiful by their peers only to lose the accolade overnight."
Some experts, like Graham Cluley, who works for a cyber security firm called Sophos, believe that the Shrek virus is a hoax. He sites issues like the fact that no outside security help was needed to remove the virus and that the virus never interfered with members’ privacy and security as potential signs that the virus is nothing more than a PR stunt. He also points out that BeautifulPeople.com has a history of running publicity stunts, like last year’s “festive fatties” campaign that supposedly stripped more than 5,000 users of their memberships for gaining weight during the Christmas holidays. That PR stunt earned the website an award for excellence as well as media coverage in multiple outlets.
So what do you think? Was Shrek a genuine computer virus, or simply a trick for publicity?
