Tinder to Roll Out In-App Currency
- Wednesday, October 27 2021 @ 08:58 am
- Contributed by: kellyseal
- Views: 494
Tinder is breaking new ground in the dating app industry by offering its own in-app currency for users to spend as they swipe.
According to Bloomberg, Tinder will be testing in-app “coins” that users obtain by keeping their profiles updated and being active on the app, or alternatively, they can purchase them with real money. The coins can be spent on paid features Tinder offers like Super Likes (letting someone know you’re very interested) and Boosts (which promote your profile to other users).
Tinder is expanding its offerings beyond the swipe to create more stickiness with young daters, and the new currency is a way to monetize these features as people spend more time on its app. The company announced the launch of the Explore section in September, which features short form original content like its hit series Swipe Night and virtual speed dating with “Hot Takes.”



