General News

OkCupid just celebrated its 20th anniversary and released some interesting dating trends as we start 2024, driven mostly by its younger users. The irreverent dating app has attracted a wide array of singles over the years, thanks to its unique question and answer format for people to get to know each other.

The dating app surveyed close to one million of its users and found that almost 80 percent consider themselves independent daters, and those who declare themselves as independent are receiving 5 percent more likes compared to people who say they aren’t.

In fact, according to the company's blog post, in 2023 there was a 181 percent increase in mentions of “independent” on OkCupid profiles, which points to healthier dating trends in 2024. Other dating apps have also found their users (especially younger Gen Z daters) want to focus on their mental health and well-being before getting involved in a new relationship, so it seems to be a trend.

Dating app BLK has launched a new ad campaign in support of black women, encouraging them to be their “authentic selves.”

The “New Year, Real You: #RealNotPerfect” campaign launched in January. The ad was created by Arxna in conjunction with BLK’s in-house marketing team, according to Black Enterprise magazine. The campaign is meant to encourage black women to be their authentic selves in all areas of their lives - professional, educational, and in their personal/ dating lives.

BLK also intends the campaign to challenge societal expectations and to create a “safe space” for black women to express themselves without fear of judgment, according to Black Enterprise.

Drew Barrymore quipped that she was “going off” dating apps after being catfished by a man who claimed to be an NFL quarterback.

According to US Weekly, the actress revealed the story on The Drew Barrymore Show in late January. She noted that he messaged her saying he was the quarterback for the Los Angeles Rams.

She told her audience that she was excited to meet because she was a football fan, messaging him that she went to the team’s first practice game. She also wrote that she was “frustrated being a girl from Los Angeles who loves football” at a time when L.A. didn’t have any teams, and now they have two.

Bumble has shared the best time to be on a dating app – down to the exact hour. According to the popular dating app platform, being on the app on Mondays between 7pm and 8pm in the U.S. and between 8pm and 9pm in the U.K. will boost your chances of matching.

The dating app shared that these are the busiest times with the most people active on the app - and will give you more opportunities to match and set up dates. Other good times to be active on the platform is Tuesday evenings at 9pm, Thursdays at 7pm, and Sundays at 5pm, according to recent user data.

Dating Sunday (the first Sunday in January following the holidays) might be the busiest day of the year for online dating. But on a regular basis, searching for potential matches on the weekend won’t yield the same results as looking during weekday evenings. More people are with friends and family (and on other dates), and only log back in after work during the week to match with more people.

Image: eHarmony

eharmony unveiled a new ad for its dating app in time for dating’s busiest season, but the LGBTQ+-led campaign did not go over well with Christian groups.

The ad features a lesbian couple snuggled up on the couch waiting for their laundry to finish. When the buzzer goes off, one partner gets up to retrieve the laundry while the other lies on the bed, waiting and smiling. Then her partner unloads all the clean laundry on her, and she is elated and taking in the warmth of the clothes fresh out of the dryer. The tagline for the ad is: “Get who gets you.”

According to The Pink News, despite the cute and feel-good premise, right wing Christian activist group One Million Moms has launched a petition to remove the ad from the air, and so far have received over 12,000 signatures. The organization claimed that the ad was airing during “prime time” when children were likely to be watching television and was “crossing a line that eharmony should have never crossed,” according to the petition.

Birth rates have gone down in Japan, so the local Tokyo government wants to tackle the problem with a new government-issued dating app in hopes of sparking some romance.

The big selling point for this dating app is that you won’t have to endure the high numbers of bots that come with regular dating apps, and that the platform offers a more secure online dating experience for users. The new app is backed by a government-approved vetting process, which requires users to prove their marital status and income and to take part in an online interview to confirm their identity, according to Sora News 24.

The app will be run by a private company, but the government will require official documentation from users to prove their marital status and identity, according to Nikkei Asia.