"Are You Interested?" has a history of being on the cutting edge of innovation in the online dating industry. It was one of the first dating applications to launch on Facebook in 2007, and now has announced the arrival of several new social features designed to bring online dating and social networking together.
The updated AYI features include:
- The ability to view mutual friends when looking for potential dates
- The ability to search for singles through your friends
- The option to search for singles with mutual or related interests
AYI hopes the new tools will make it easier for singles to connect online. As online dating shifts increasingly towards a "social dating" model, AYI's transition puts the site at the forefront of the movement.
What makes it especially unique is the influence AYI already had on the market: the service already claimed millions of Facebook users with Facebook-connected profiles, who were regularly active before the launch of the new features.
Facebook integration benefits users by creating a more robust experience and generating a significantly larger number of search results. Facebook-connected singles, who represent the majority of AYI users, have a greater chance of meaningful connections because shared interests and friends can be taken into account in the matching process.
SNAP Interactive, owner of AYI, CEO Clifford Lerner says, "AYI has always been a progressive and innovative dating site and we believe these social feature launches really raise the bar in the dating space. Historically, there has been a large disconnect between the way singles meet online versus in the real world. Offline, singles commonly meet through friends and interests. That same experience really hasn't been possible online - until now."
The goal for AYI, like many online dating services, is to revamp the industry so it more accurately replicates the way singles meet in real life. "Our deep integration into Facebook Platform," Lerner continues," coupled with the significant scale of our interest and social graph puts us in the unique position of being able to integrate friends and interests into online dating in a meaningful way. It also provides singles with an online dating experience that more closely mirrors the way singles traditionally meet in the real world."
AYI's new features, combined with the real-time updating of AYI user profiles using Facebook's Real-time API, shows that AYI will continue its history of innovation. With over 65 million installs on Facebook, it looks as though AYI will be a leader in the social dating scene for a long time.