General News

Take A Peek Inside The eHarmony Offices

General News
  • Tuesday, November 05 2013 @ 06:57 pm
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  • Views: 1,303

For a certain generation, MTV's Cribs - in which celebrities give on-camera tours of their over-the-top homes - will always be a legendary TV show.

TechCrunch's take on Cribs might not have the same legendary status as MTV's version of the show (and you'll probably never see Mariah Carey make an appearance on it), but it's still interesting to see the inner workings of some of the tech industry's hottest companies. The latest episode of the series took a peek inside the office of eHarmony, one of online dating's biggest pioneers.

TechCrunch's Colleen Taylor met with Arvind Mishra, VP of Product at eHarmony, for a tour of the site's offices in Santa Monica. The first thing you notice about the interior of eHarmony HQ is that love is in the air (and everywhere else). eHarmony definitely doesn't skimp on the romantic decorations - there are hearts everywhere, signs that say "LOVE" in curling script, and pictures of happy couples lining almost every wall.

Upon entering the lobby, visitors and employees are faced with larger-than-life letters that spell out the name of the company. Mishra calls the massive sign "an homage to our larger-than-life mission: we're trying to lower the divorce rate." Big letters = big mission, he explains, as Taylor looks hilariously incredulous.

In addition to the constant reminders of the company's mission, the eHarmony offices are also home to many trophies. The office likes to hold challenges - like a pinewood derby race and a contest to display photos sent in by happy couples - to encourage bonding amongst the staff.

As Taylor and Mishra continue their tour, they pass an extremely yellow kitchen, the pet (stuffed) giraffe that makes its home amongst the social team, and a collection of bikes that employees can check out in order to take their lunch break at the beach 20 miles away.

eHarmony does its best to encourage creativity, individuality, and a sense of fun amongst its employees. Various colorful pieces of flair can be found on all the staff's desks. A beanbag-filled room named Malibu - so called after the site's recent redesign - was built to be a creative space. A game room features pool, foosball, and guitars on the wall. And a Donkey Kong machine with 200 games can be found in the main lunch room.

The heart of eHarmony, other than all the actual hearts that fill the building, seems to be the kitchen. Once every week, the entire company gathers to have lunch together (Hey there, Neil Clark Warren, sneakily making an appearance in the video while having lunch with your employees!). That sense of community is what really makes eHarmony special. "When you're this small," Mishra explains, "you want to make sure that everybody knows and likes everybody else."

eHarmony Free Communication Oct 30 to Nov 3 2013

General News
  • Friday, November 01 2013 @ 08:53 pm
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  • Views: 1,467

eHarmony is having a free communication weekend right now. It started the day before Halloween and ends Sunday November 3rd just before midnight (PST).

These free communication weekends are the perfect time for someone who hasn't tried eHarmony to give the service a try. You can not only create your profile and answer the in-depth questionnaire for free but you will also receive your matches and be able to communicate with them at no cost, and with no credit card required. Free communication includes the guided communication process and email. The guided communication process is designed to allow matches to easily break the ice and introduce conversation starters. This is achieved by each match asking and answering a few questions so the person you are communicating with has a better understanding of you as a person. As always free communication events do not include photos, the secure call phone service, and skip to email.

The last free eHarmony communication weekend was at the end of September (see Story). For more on this dating site you can read our review of eHarmony.

How About We offers Service for Couples

General News
  • Thursday, October 31 2013 @ 07:01 am
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  • Views: 1,320

How About We may be the first online dating site that offers a service especially for couples. Their latest venture, How About We For Couples, aims to plan, book, and arrange dates for people who are looking to spice up their relationships. They launched in New York and San Francisco and are planning other cities in the near future. So far, they have 130,000 couples signed up.

The founders noticed a trend among couples of relying on Netflix and take-out meals for entertainment, losing the magic that comes with the headiness and excitement of a new relationship. So instead of sitting on the couch, How About We for Couples provides ideas to get you both inspired and to cultivate relationships instead of letting them go stale.

How About We have been innovators from the beginning. When its founders Brian Schechter and Aaron Schildkrout first started researching the online dating industry, they noticed a fundamental problem: online dating sites don't push people to meet offline and build relationships from there. In fact, the industry's success depends on members sitting in front of their laptops scrolling through endless profiles rather than forming real life relationships.

With this in mind, the founders created an innovative new way to date online - by taking it offline quickly. Members post and view first date ideas, rather than scrolling through dating profiles. An example might be, "How about we...go for a picnic in the park, followed by live music at North Bar?" If someone found that idea enticing, they'd connect with each other and set something up. The focus is not on the dating profiles, but on the real-life meeting.

The problem? It became too successful. Many users of How About We started to couple up, and the company started to lose members. But instead of messing with its success, the founders extended the basic premise of great date ideas to those who are already in relationships.

The How About We editorial team comes up with the date plan, which centers on fun new places to go and creating opportunities for the couples to really connect. If you want to upgrade, you can purchase their concierge service to have How About We plan your date down to the smallest detail, like delivering flowers or hiring car service for the night.

"We're curating the dates for our couple members. The concept is still the same, but we've become the experts," Schildkrout told news magazine Business Insider. "This really filled out the whole vision of the company, which isn't only about helping people fall in love, but also about helping people stay in love."

One in 5 Americans Would Rather go on a Group Date

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  • Sunday, October 27 2013 @ 09:34 am
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  • Views: 1,296

First dates can be tough. When you're meeting someone for the first time, it's typical to feel nervous and self-conscious, especially when you are trying to think of things to say to keep the conversation going. Do you wonder sometimes if it would make things easier to ask a couple of friends along and take the pressure off of you?

According to a new study by DatingAdvice.com, you're not alone in that thought. Twenty percent of those surveyed said they would rather go on a first date in a group than meet someone one-on-one.

Surprisingly, women seem to be embracing this concept more than men. The results show that they were twice as likely as men to prefer a group date for a first date.

Seniors were also more excited about the concept of a group first date, even more so than their younger counterparts. Twenty-four percent of those 65 and older said they would prefer it, compared to only 15% of those aged 25 to 34. Perhaps because group dating seems easier if you're jumping back into the dating pool for the first time after a divorce, rather than figuring out how to go it alone. However, 21% of 18 to 24 year-olds said they would rather go on a group date, which seems to be more typical among college students.

Asian-Americans were the most enthusiastic of the concept compared to other ethnicities, with more than 25% preferring a group date for the first date, compared with only 12% of African-Americans, the group least excited about the idea.

Income also seemed to play a factor. According to survey results, people with higher incomes (between $100,000 and $124,000 annually) preferred group dates, compared with those making $25,000 to $49,999 per year who were 54% less likely to want a group date.

Gay men and women were among the least likely groups to prefer group dates for first dates, at least three times less than heterosexuals.

The study posed an interesting question, because the group date seems to be gaining popularity, or at least the concept of it. Many people, especially those who are below 25 or above 65, seem to be less comfortable with the idea of meeting someone one-on-one for the first time. Maybe it's because they feel they don't have the skills or experience to have a good first date, or maybe it helps take the pressure off when you're trying to create a new life for yourself.

The study surveyed 1,080 participants across America, balancing age, race, gender, etc. according to the general population.

Coffee Meets Bagel Is Now Nationwide And Mobile

General News
  • Wednesday, October 23 2013 @ 06:59 am
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  • Views: 3,828

There's big news coming out of the Coffee Meets Bagel camp: the free online dating site that provides one match every day at noon is expanding nationwide and releasing an iOS app.

Coffee Meets Bagel launched in New York City in 2012, when three sisters decided there must be a better way to date in the Big Apple. They created CMB based on three guiding principles:

  1. Unless you want to tell others, your dating life should remain private.
  2. Your friends are the best conduits for your dates.
  3. Meeting quality people doesn't have to be so awkward or complicated.

Users sign up through Facebook and receive one match - a.k.a. a 'Bagel' - every day at noon that is somehow connected to them. Members then have a time limit in which to respond with a simple LIKE or PASS. If all goes well, Coffee and Bagel are put in touch via a private company texting line and magical breakfast-y sparks will fly.

Co-founder Dawoon Kang says that with the new iOS app, Coffee Meets Bagel is hoping to find the happy medium between traditional online dating services and the current trend of more casual dating apps. "We want to deliver you a very good-quality match, one that you would expect from subscription services, but with the fun of mobile apps," she told TechCrunch.

Coffee Meets Bagel is full of gamified elements that are bound to work well in a mobile context. Members earn 'coffee beans' in the app when they perform certain actions like inviting friends or filling out information. They can then use the beans to purchase special features, like the ability to return to a missed match or a score and ranking. Coffee beans can also be purchased separately.

After its successful launch in New York City, CMB expanded to Boston and San Francisco, followed by Chicago, Los Angeles, and Washington, D.C. The service is now being released to everyone, but the sisters warn that it could hit a few stumbling blocks along the way. In smaller cities with fewer users, the app may not be able to provide a daily match until word spreads and more local users have signed up.

"As we grow, our member base is going to become a lot more diverse," Kang says. "[We'll] have to refine the algorithm very quickly ... to be able to deliver a personal, relevant match." Coffee Meets Bagel has already made more than 1.5 million matches, so it sounds like that diversity isn't far off.

Are Smartphones Changing Our Dating Habits?

General News
  • Saturday, October 19 2013 @ 07:27 am
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  • Views: 2,779

Many of us agree that we can't live without our smartphones. It can even be addictive to check texts, Instagram, Facebook, and Twitter through a handheld device which travels everywhere we go. No matter where we are, we are not alone. Our smartphones are by our sides.

According to a recent study conducted by JDate and ChristianMingle.com, our smartphone obsession has affected our dating behavior, too. Their report entitled Mobile's Impact on Dating and Relationships is based on an in-depth survey of 1,500 singles regarding their smartphone habits, and reveals an increased dependence on technology and expectations around how people prefer to communicate.

The study found that 55% of singles feel their mobile devices are making it easier to meet and get to know people for dating. A majority of 64% say that the quality of relationships with those they are dating has improved thanks to mobile technology.

Respondents also felt that it's less intimidating to ask someone on a date via text than by making a phone call. About 31 percent of men and 33% of women agreed, although respondents over the age of 43 said they prefer to ask someone out by phone instead of text. More men than women (44% compared to 37%) believe it's easier to flirt and get to know someone via text.

If you've had a good date, the majority of men and women say it doesn't matter who initiates contact, but it does matter how long it takes to respond. Forty-six percent of singles have become upset with someone they are dating over their text response time, with more women (52 percent) getting upset than men (40 percent). Seventy-eight percent of singles say they want to communicate within 24 hours after a first date, so goodbye three-date rule!

Daters are getting better about phone etiquette while on a date. Ninety-six percent keep their phones out of sight during a date, but beware if you excuse yourself to go to the bathroom - your date is probably checking her phone (or maybe posting a tweet or status update about your date)! Sixty-seven percent said they find a way to sneak a peek at their phones during a date.

It seems that our smartphone addiction is growing and won't be going away anytime soon. The study found that nearly 20% of all singles not only keep their phones on when they go to sleep, but also in bed with them.

Mobile technology has changed the way we date, as well as our expectations and accessibility. Sometimes though, it's okay to shut your phone off. Your date will appreciate it.

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