General News

The trajectory of online dating has been interesting, to say the least. When online dating services launched, they were the future - a whole new way of meeting people that was conducted entirely over the Internet.

Now that the vast majority of us are comfortable with the idea of online dating, the industry is changing again, and this time it's moving offline. The new trend in online dating is in-person events that forego using the World Wide Web entirely. The latest of these social gatherings is an offline game night hosted by Match.com.

Match is no stranger to online dating innovation. The 18-year-old company introduced Stir, an offline events program, in May 2012 and has since hosted more than 2,850 mixers with more than 225,000 singles in attendance. Around the same time, Match also introduced an online games feature that offered singles a new way to get to know each other.

The games were designed to be a quick (just one to five minutes) and easy way to engage with new people. The initial seven games included Best & Worst, Food Critic, Romance Rip Off, Name That Dance, Gut Reaction, Drawn Together, and If I Could. Match's recent launch combines the playfulness of the online games with the huge success of Stir events, bringing them together into offline Stir Game Nights in partnership with the board game industry.

Match describes its new foray into offline events as "less about strategy and competition and more about laughing and having fun together." Two types of events are planned. At the first, Game Night Mashups, facilitators will lead participating singles through the games. At the second, Game Night Happy Hours, singles will borrow from a library of games to play on their own. Several publishers have partnered with the dating site, including Buffalo Games, Bananagrams, Blue Orange Games, and Wiggity Bang Games.

"Match.com believes that connecting with new people should be fun," said Luke Zaientz, VP of Events at Match.com. "Over the last year, we've seen it happen time and time again at our Stir events -- whether it's during a game of kickball, trivia, Ping-Pong or at our first wildly successful game night. We're excited to help our members connect over some of the best board games around, from well-known titles to the industry's newest hidden gems."

The full list of participating games includes:

• Bananagrams: Bananagrams, Zip-It
• Buffalo Games: Last Word, Likewise!, Chronology, Gotcha!
• Endless Games: Name 5, Oddly Obvious
• Blue Orange Games: Spot It!
• Spontuneous Games: Spontuneous
• Wiggity Bang Games: Open Up
• Marbles the Brain Store: Touchy Feely, Splickety Lit, Mind Your Marbles

Stir Game Nights will be hosted at bars and restaurants throughout the summer and fall.

eHarmony.com and eHarmony.ca are having a free communication weekend that starts tomorrow and runs for 4 days (Aug 14 - Aug 18). This will probably be the last FCW of the summer so if you want to give eHarmony a try, these next few days will give you a chance to not only create a profile and view your matches but send emails as well.

During free communication weekends no credit card is required. Other dating sites during free trials tend to require a credit card before you can continue. eHarmony knows they offer a good service and believes singles who are looking for a long-term relationship shouldn't have a problem finding a match if they follow their process. One thing I will recommend you do is take the time and fill in your profile with the best answers possible. Do not rush it as this is the information the eHarmony matching algorithm uses to select your matches. If you are unsure what to write or select in any one question, usually the first answer that came to your mind is probably the correct one. If you still are unsure you can always skip the question, reflect on the answer, and come back later.

Please note FCW do not include the following features: photos in profiles, secure call over your phone, or skip the guided communication process to go straight to email.

For more on this dating site you should read our eHarmony review and take a look at the user reviews other visitors have posted. eHarmony also had a free communication weekend in July (see Story).

Wake up. Scan your Facebook news feed. Check your notifications on Twitter. Post to your Tumblr. Favorite a friend's photo on Instagram. Share an interesting article on Google+. Add a pin to your newest Pinterest board. Update your qualifications on LinkedIn. Then check your email, blog, and online dating profile.

And that's before you've even had breakfast.

We're living in a social media-saturated world, and there's plenty of evidence to suggest that our obsession with digital connectivity has changed the way we relate to each other. Now, what started as a fun and ground-breaking way to meet new friends and keep in touch with old ones may be turning into a time-consuming chore.

According to a recent survey conducted by E-Score, consumer attitude towards social media could be shifting. While awareness and usage of social media sites continues to remain high, the allure of using them is starting to fade.

The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites. Facebook scored the highest for both awareness and appeal, with 140 million unique monthly visitors in the US. Twitter came in second, followed by Google+. Dating sites eHarmony and Match.com rounded out the top 5.

Though two online dating sites were among the top five most recognizable social media brands, they were also among the lowest when ranked by appeal. Online dating has overcome many hurdles since its inception, but it seems it still has a few to clear.

Both Facebook and Twitter also earned surprising scores. They are two of the most recognizable and popular social media platforms, but they scored unexpectedly low in the appeal ratings. The survey's findings suggest that these social media sites are either habit-forming (and I think few of us who use them would disagree with that) or viewed as a necessity rather than a pastime.

"During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives," said Gerry Philpott, president of E-Poll Market Research. Social media fatigue could be setting in as using social media sites becomes more about obligation and less about fun.

I don't think the fall of social media is happening any time soon, but it's an intriguing prospect. Will something we once thought was a positive addition to our lives become something we can't stand?

What do you think: are we experiencing social media burnout?

On the hit show True Blood, Deborah Ann Woll has sexy vampire mind-control powers to seduce men. In real life, her love story is a little more tame.

Ok, a lot more tame.

In 2007, Woll joined Match.com. Then 23 and fresh out of the University of Southern California's theater school, she wanted to meet someone genuine and grounded that she could build a life with.

"I'm shy, and I'd always had a hard time meeting boys," she told Glamour. "I had a serious boyfriend in high school, but Hollywood, where it's all about being 'cool,' terrifies me! When I opened my Match account, I'd done a few guest spots but wasn't on True Blood yet, and I wanted to find someone grounded."

She found that someone in the form of 32-year-old comic E.J. Scott. Part of what drew her to Scott was the honesty in his Match profile: he mentioned that he had been diagnosed with choroideremia, a rare disease that causes progressive loss of vision and aversion to bright lights.

Scott says he was attracted to her right away. "I kept clicking through her photos, and there was one that had this great big smile," he said to Glamour. "I'm a big smile guy. Her profile said she liked Mystery Science Theater 3000. She was so pretty yet so nerdy! I just had a feeling about her."

Woll says she connected with Scott right away because she felt like she could be herself with him, and he too was taken with her from day one. Now the couple is living proof that relationships that begin on Match.com, or any other dating site, can go the distance. Woll and Scott have stayed strong through a break-up, several years of a long-distance relationship, and the daily challenge of his declining vision.

Now the True Blood star is eager to start a family with her long-term boyfriend. "I didn't grow up imagining my wedding day," Woll says, "so we may not get married, but we're committed for life, and we want kids. I could wait, but his biological clock is ticking!" They estimate that Scott has 10 years left before he loses his vision completely, and they would like to have kids before he is more seriously impaired so he can see them grow up.

Despite the unusual obstacles they've faced, Woll and Scott have been together for six years and they're stronger than ever.

Best of luck to them both!

Facebook's ad strategy is a subject of major concern for investors. Advertisements are the site's principal driver of revenue and now that it's a public company, Facebook must satisfy investors as well as its own internal team.

The outlook has been grimmer than anticipated for all but one group of advertisers: dating apps.

In June 2013, the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps. Facebook-integrated apps like Tinder, a new app that's taking the market by storm, are becoming increasingly popular among social networking-savvy singles. But as Tinder grows, some older apps, like Are You Interested, a freemium app that's been downloaded 70 million times in its 6-year history, are suffering.

AYI monthly users have dropped from 7.3 million in November 2011 to 3 million today. Only 80,000 people have signed up for AYI subscriptions so far, reports Forbes, and revenue was static for 2012. AYI needs a new strategy if it's going to leverage the 20 million Facebook users who have already synced their profiles to the app and stay on top of the competition. To reinvigorate the brand, AYI turned to Facebook's mobile app install ads.

AYI began a heavy marketing campaign on Facebook's mobile offering, and within a month saw 200% more downloads than the previous month. Because Facebook's mobile advertising is relatively inexpensive, AYI was able to conduct tests to find their most engaged audiences:

• Canadian males & Brazilians of both genders aged 26-36
• Finns over the age of 36
• Americans over 30

And it's not just Facebook's impressive opportunities for market research that make it an ideal choice for marketers. Ads like those used by AYI no longer take users out of the Facebook app and into the app store to download, Users can install new apps directly from their newsfeed, which makes for an easier, more streamlined experience.

Some companies have a greater potential for Facebook ad success than others. Cliff Lerner, co-founder and CEO of Are You Interested, recommends Facebook mobile ads for companies that operate in multiple countries. Those companies, he believes, have the most to gain from the demographic testing that can be done on Facebook. He also advises targeting friends of people who have already installed the app and showing that connection to users who are more likely to download an app their friends are already using.

"Users don't behave differently on mobile but there's less competition for traffic right now and it's cheaper to acquire a user," Lerner says. Facebook's mobile offering may now be the hottest place for companies that rely on downloads to do business.

Congratulations to ChristianMingle.com, which recently reached a major milestone: the site has now passed the 10 million member mark.

To commemorate the achievement, ChristianMingle launched a nationwide search for the most inspiring love story. All entrants must have met through ChristianMingle.com, and one lucky couple will receive a "second honeymoon" to an all-inclusive Club Med Resort on Columbus Isle in the Bahamas Archipelago of San Salvador.

Greg Liberman, CEO of Spark Networks, owner and operator of ChristianMingle, is justifiably proud of the company's success. "Cresting the 10 million member milestone, with most of those members joining in the past couple of years, is just another indicator of the impact ChristianMingle has on the Christian community," he says. "Our mission at Spark Networks is to create iconic, niche-focused brands that build and strengthen the communities they serve, and ChristianMingle's growth is a reflection of laser-focus on the needs and values of the Christian community."

There's sure to be many more milestones in ChristianMingle's future. According to the State of Dating in America report, 94% of Christian singles think online dating is a great way to meet people. ChristianMingle has certainly felt the boost from the Christian community's increasing acceptance of online dating:

• ChristianMingle members are now associated with 246,797 churches across the country.
• In 2012, California-based ChristianMingle visitors surpassed those of any other state.
• More than 2,500 different types of devices are used to access ChristianMingle each month.
• Every day, more than 200,000 messages are sent by ChristianMingle members.
• ChristianMingle users "smile" at each other nearly 100,000 times each day.
• More than 10,000 new subscribers join ChristianMingle on a daily basis.

ChristianMingle considers itself the premier online community for Christian singles looking to meet a match within their faith. The site's success can be chalked up to its targeted, laser-focused dating experience, based on the premise that Christianity is central to a person's identity and therefore should be an influential force in the choice of a partner.

To build on their mission to support and expand the Christian community, ChristianMingle plans to continue their expansion. "Our commitment to building and strengthening the Christian community is evident not only through ChristianMingle," says Liberman, "but also through our growing Gospel Media Group, a network of online destinations, which includes not only ChristianMingle.com, but also Believe.com, Faith.com, DailyBibleVerse.com, and ChristianCards.net."

For the contest, ChristianMingle announced on it's Facebook page the winning couple on July 15th. For more on this dating site you can read our review of ChristianMingle.