General News

eHarmony is having it's last free communication weekend (FCW) for 2013 soon. It is starting December 26th and runs for 7 days and ends on New Years Day of 2014 (January 1). This event is happening on the eHarmony dating sites in the United States, Canada and the United Kingdom.

The busiest time for online dating is the first 2 weeks after Christmas. This makes this particular FCW extra popular as everyone is home for the holidays and has some extra time on their hands. If you are single and looking for a long-term relationship then eHarmony with their detailed profiles and complex matching algorithm is an ideal service for you to try. No credit card is required and you are able to try most features of the site which includes sending emails. The only features not included during these free weekends is profile photos, secure call and, skip to email.

If you are interested in taking eHarmony on the go then you can also signup using the Android or iOS app which can be found in their respective market place.

The last free eHarmony communication weekend happened a month ago in November (see Story). For more details about this popular service you can take a look at our review of eHarmony.

Two is hardly enough to call it a trend, but if online dating sites collaborating with relationship experts does become a thing, I am fully in support of it.

Earlier this fall, one of America's longest-serving advice columnists, E. Jean Carroll, began a new partnership between HowAboutWe and Elle magazine. The arrangement, called Elle dating, is part of HowAboutWe's media partners program. Joining forces with a fashion magazine may not seem like the natural course of action for a dating site, but HowAboutWe believes the alliance could go a long way towards helping people who might otherwise object to finding love on the Web warm up to the idea.

Carroll's Elle column has long been an important fixture for the magazine. A membership to HowAboutWe through Elle will cost $30 per month, and for $500 an Elle reader can get a one-on-one telephone consultation with Carroll and the services of Tawkify, the small matchmaking firm she founded two years ago. Carroll hopes that her influence will bring a sense of serendipity to HowAboutWe that can be lost in other online dating services.

Are You Interested is also jumping on the expert bandwagon. AYI.com recently announced that author and relationship expert Laurel House will join the site as its resident dating coach. Laurel has appeared on numerous television shows, including E! News, Weekend TODAY, and most recently MTV, where she was the ultimate "It Girl" dating and confidence-boosting coach for an episode of the channel's MADE show. She is also the author of QuickieChick's Cheat Sheet to Life, Love, Food, Fitness, Fashion and Finance on a Less than Fabulous Budget and the upcoming book No-Games Guide to Love.

For her collaboration with AYI, House will post written and video content to the site's blog to help guide singles through the online dating experience. She will be available via AYI.com's social platforms to offer personalized dating tips to members, and will act as a face of the AYI brand in media interviews.

SNAP's Chief Executive Officer Clifford Lerner commented, "We believe Laurel's depth of experience and professional expertise is unmatched and will greatly help singles looking to connect online. She is aware of what single men and women are looking for in the online dating experience and her ability to guide them in their search for love will only better the AYI.com experience."

My favorite collaboration between an expert and a dating site remains the inimitable Dr. Helen Fisher, who serves as leading expert on the biology of love and attraction for Chemistry.com, but I'm excited to see more professionals in various dating and relationships fields lend their support to the online dating movement.

Talk about a power couple. PlentyOfFish, the world's largest online dating site, has acquired FastLife, the world's largest speed dating and singles event company. The combination of POF's massive influence in the online dating sphere with FastLife's global influence (the company currently operates in the US, Canada, Australia, New Zealand, and the UK) is a recipe that could have a major impact on the future of the online dating industry.

"The direction of online dating is undeniably headed towards a merging of the online and offline worlds, so this is a major move towards changing the way single people meet and interact," said Markus Frind, founder and CEO of PlentyOfFish. He's right. Match.com hosts Stir events. HowAboutWe is founded on the idea of taking online dating offline. And location-based mobile apps that hook singles up for insta-dates with people nearby are more popular than ever.

"PlentyOfFish has always understood the importance of live events," Frind continued. "Currently our users host over 300 events worldwide each month. Now more than ever, we understand the importance of offering singles innovative, new ways of connecting face to face."

FastLife is the perfect partner for the next evolution of POF. FastLife was created by a husband and wife team, Justin and Annabelle Parfitt, in 2002. The site offers two different dating experiences. Evolved Speed Dating events are designed for everyone. Participants just need to register in order to view and book upcoming events that match their preferences. Prestige Speed Dating events are premium events for high income graduates who want to meet other successful professionals. These events are invitation only, and all participants are screened for ID, age, background, and status.

Current FastLife events cater to a wide range of interests, including Fit & Trim, Food and Wine Lovers, University Educated, Tall Men, and Travel Lovers. FastLife holds more than 2,400 events each year that draw a crowd of more than 60,000 urban professional singles and generate annual revenue of more than $2.5 million. Now, as a united front, PlentyOfFish and FastLife plan to roll out singles events across hundreds of untapped US cities over the course of the next year.

This is the first major acquisition for PlentyOfFish, but Frind swears it's far from the last. "PlentyOfFish will continue to grow our reach within the online dating industry," he said. "We want to invest over $30 million in the next 12 months."

HowAboutWe is about to take over the world - literally.

The dating service has announced the launch of the first internationalized versions of its iOS application. Though the web-based version of HowAboutWe already had international users, the app was only available in English, significantly limiting its reach. Now it's available in 15 new languages that cover more than 30 countries, including France, Russia, and Japan.

And it gets even better. The company says it's also making all features in the mobile application available for free to international users. (Sorry, America, you still have to pay. Premium features for United States-based users, like unlimited membership, will continue to cost between $8 and $35 per month.) In addition to full access to all of the exclusive features offered to American HowAboutWe members, global users will also enjoy:

• Browsing date ideas suggested by local singles
• Finding people who want to meet in person
• Checking out profiles and full-screen photos
• Posting their favorite nearby places as date ideas - instantly
• Seeing who's online now, nearby

When asked why the company was choosing to offer services entirely for free, HowAboutWe's head of PR, Jade Clark, explained that their primary concern is to extend their reach as a brand and become an established figure in a new market before weighing monetization options.

HowAboutWe isn't just planning to bring its emphasis on real-world activities to the international stage. Half a million members are signed up for HowAboutWe for Couples. When asked about mobile and international plans for the couple's product, Clark adds that the company is working to expand their mobile offerings and plans to make some major announcements in the early parts of 2014.

To celebrate the launch of the app around the world, co-founder and co-CEO Aaron Schildkrout posted a guide to his blog called "10 Things You Need To Know Before Internationalizing Your App." I'll spare you the details, because many of them are quite technical, but Schildkrout did speak of the challenges that come from language barriers and different cultural expectations. His final piece of advice is something we can all understand, regardless of your location: "It will always take 3x longer than you think!"

I'm intrigued by this new development. Just think of all the opportunities for cross-cultural connections that might now be possible. Imagine being an American tourist in a foreign land, connecting with locals (and possible tour guides) using the same dating app you're already familiar with. It could add a whole new dimension to travel.

For more on this service you can read our HowAboutWe review

Are you addicted to Tinder? There's a new social dating app called Charm that takes the Tinder approach to a new level - this time with videos instead of pictures.

Charm was created as a stand-alone app by the makers of MeetMe, formerly MyYearbook. MeetMe has marketed itself primarily as a social app where people could meet for friendship as well as dating. Charm is its next offering, giving those who prefer dating-specific apps a new way of sifting through potential dates with one swipe of a thumb.

Co-founder Geoff Cook has been impressed with the way Tinder has taken off. But he's not convinced that using pictures to determine whether or not to date someone is a good idea, because pictures can be so misleading. So instead, Charm offers the same easy yes/no swipe feature as Tinder, but instead of using pictures as a way to decide who to date, members view short, looping videos. MeetMe has marketed the product by positioning against Tinder, including creating a slogan that reads: "Because you are so much more than a profile pic!"

The videos on Charm are easy to create - just hold your thumb to the screen and record, similar to Vine, another social dating app. And like Vine, the video plays on a loop.

Each video clip is between six to ten seconds in length, allowing users to show off a skill, deliver a smooth pick-up line or perform a short sketch. If you're unsure of how best to present yourself, Charm advises that: "people who are happy and friendly get the best response."

While Cook maintains this is a better way to meet people than with a pictures-only app, there is something intimidating about making a video. It puts you more on display - there's not much to hide (or Photoshop), and video can display your personality and quirks, giving people a much more intimate view of who you are without ever meeting you. Plus, you have to come up with a creative way of promoting yourself without being shy - which could end up being misleading in its own way, as one of the videos showed a guy twerking while in a handstand position. Does he really do that in his everyday life? This might not click with some daters, who prefer the ease and relative anonymity of Tinder.

For now, the company is keeping Charm as a standalone app, rather than making it a feature of MeetMe. However, Cook says that down the line, some of the functionality of this app could make its way to MeetMe or other standalone apps. The company plans to release three more apps over the next six months.

Is online dating still a last resort for singles? Not according to the latest Pew Internet and American Life study released in late October.

Research revealed that one in ten American adults have used online dating sites such as Match.com, eHarmony or OkCupid. Even more interesting was that 7% of mobile users said they've used a mobile dating app, showing that mobile dating has grown rapidly since the apps first appeared a few years ago.

The study showed that attitudes about online dating have changed since 2005 when the last survey was conducted. A majority of Americans are generally positive about online dating. Among those polled, 59 percent agreed with the statement that "online dating is a good way to meet people," compared with just 44 percent in 2005. And 52 percent agreed with the sentiment that "online dating allows people to find a better match for themselves because they can get to know a lot more people," up from 29 percent in 2005.

Even more impressive was that 42% of Internet users say they know someone who is using a dating website, even if they aren't themselves, up from 31% in 2005. Also, 29% know someone who married or had a long-term relationship with a person they met through online dating, compared with 15% in the last survey.

Not everyone is so smitten with online dating, however. Twenty-one percent agreed with the comment that "people who use online dating sites are desperate," though that was down from 29 percent in 2005. Also, Pew posed a first-time question in the study, asking "does online dating keep people from settling down because they always have options for people to date?" Thirty-two percent answered in the affirmative.

The more interesting findings were in some of the experiences people had on online dating sites. Fifty-four percent "felt someone else seriously misrepresented themselves in their profile," and 28% "have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable." Forty-two percent of women felt this way, compared to only 17% of men.

The report is based on a survey of 2,252 adults aged 18 and older. According to the report's lead author Aaron Smith, "we're not just looking at users of a particular site or a convenience sample. We have the ability to look at a nationally representative portion of the population to show not only what's happening now but how those behaviors have changed over a period of time."