General News

Users of online dating sites sometimes get frustrated and overwhelmed with all the lengthy profiles and messaging back and forth before they ever get to a date with a potential match. A simple solution: why not test the chemistry first by video chatting with each other before meeting for drinks or coffee?

Enter a new crop of online dating apps focused on video interaction. Among those making headlines in this growing field are Date.fm, Flikdate, Video Date and two new apps launched last fall -- View N Me and Instamour.

Developers of these apps saw an opportunity when they noticed how Skype and Facetime are fast becoming typical platforms for people to communicate. They figured singles would want to see if there's chemistry before spending the time and money and effort to meet a date in person. And why not do that from your laptop or mobile phone?

While it sounds great to meet a potential date through a video chat, some people aren't so convinced. Not everyone is a movie director or cinematographer who can figure out good lighting to highlight someone's most attractive features. All too often, poor lighting and strange camera angles can interfere with making a good first impression. View N Me offers tips for looking your best on video to address this problem.

Safety is another concern, and different app developers deal with it in different ways. For example, Video Date does not use phone numbers or e-mails for people to communicate through the service, and messages delete after 24 hours. View N Me offers a strict no tolerance policy for any type of inappropriate behavior on its site. Once someone is reported they conduct a review and terminate the subscription if the user's behavior is deemed inappropriate.

But the most important question for daters is: how easy is the service to use?

Date.fm works a bit like a video-enabled Tinder app. It is simple to use - the service provides general information like age and location along with photos of matches, and you can like or dislike them. If you both like each other, you are sent a notification and then can start video chatting from within the app. FlikDate touts itself as "the fastest date in the world." You simply connect with your Facebook account and play a type of video roulette, where you can chat with someone instantly, see if you click, and accept or reject your match on the spot.

It's no surprise that video dating is becoming more and more popular. People are looking for quick ways to get to know each other. But the real test for love still takes time and effort.

We've all heard of dating apps like Tinder and Grindr, aimed at those who are single and not necessarily looking for anything long-term. But what about targeting a community of people who would rather form relationships than have a quick hook-up?

Ariella Furman, founder of dating app Wing Ma'am, saw a need that was missing among lesbian daters. When she moved from New York to Pittsburgh, she found it very hard to meet people outside of the bar scene. She wanted friendship as well as a relationship, but the dating apps that were available didn't really serve her needs. And many of the bars were focused on gay men clientele, rather than gay women. So she decided to create her own way of meeting new people.

It all started when she decided to host her own events every month so lesbians could meet each other for dating or friendship, and so they could form a more tightly knit community of support. When her RSVPs blew up to 4,000 attendees and bars were fighting to host the events, she decided to take it to the next level and develop her app Wing Ma'am. During the beta phase of the app, memberships grew to over 8,000. It launched in the iTunes store on January 23rd.

Part of the way Furman gets the word out is through volunteer sign-ups on the website and through the app. People are invited to share about Wing Ma'am over social media, or even by handing out flyers at local LGBT events, helping to grow the user base in each city.

The app has two components - a location-based matching system that helps you meet women nearby, but also a social component, where you can browse events going on in your area and see if there's something you want to attend. In this sense, the app more closely resembles HowAboutWe, because it is focused on the proposed activity as opposed to just pictures or a profile. Users are able to create their own events as well as browse at what's out there. For instance, if a user wanted to host a cocktail party or go to a concert, she could post the invite and see who RSVP'd.

"The attempts that were out there were very focused on hookups," Furman tells website Mashable. "Women tend to look for relationships."

The app is being used by lesbians who are in partnerships, too - especially ones who moved to a new city and are looking to form friendships based on interests rather than just meeting through the bar scene.

Since its launch, the largest user base for Wing Ma'am is in larger cities like Boston or New York. The app is currently only available for iPhone but will launch for Androids in the spring.

Just in time for St. Patrick’s day eHarmony is having a Communicate for Free 5 day promotion. It starts today, March 13th and runs till the end of day on Monday, March 17th.

Free communication on eHarmony allows all members to communicate via messages with each other at no cost. This means that during the next 5 days you virtually get the full eHarmony experience for free as creating a profile and receiving matches have always been part of the basic membership package.

This dating site is ideal for singles looking for a long-term relationship. eHarmony has a research department that’s sole purpose is to develop an algorithm that matches compatible personalities. This is how since 2001 more than 600 thousand married couples found each other on eHarmony. It is also why 69% of men and 71% of women meet their spouse within one year on the service.

eHarmony’s last free communication weekend happened during Valentine's Day. To find out more about this dating site known for its matching system you can check out our eHarmony review. In the United Kingdom eHarmony is slightly different so it has its own review. You can find the eHarmony UK review here.

If anyone knows how to crack the code of online dating it’s Greg Liberman. Liberman has been president and CEO of Spark Networks since 2004, giving him more insight into the industry than almost anyone else in the biz. He spoke with The Forward in early February about the tremendous success of JDate, the Internet’s most popular Jewish dating service.

Liberman chalks the company’s success up to one simple thing: “this company was built out of a need.” And not just any need – one specific person's need. One of the founders had recently been divorced and was looking to expand his social circle of single Jewish women. Out of that quest, JDate grew organically.

Once the site had gotten its start, it set itself apart from the competition by creating a strong culturally focused community. “Religion is obviously at the core,” says Liberman, “but the majority of the members are Conservative and Reform and interested in a more culturally based identity.” The site provided a meeting place for Jewish singles who wanted to continue the traditions they were raised with, but weren't interested in a heavy emphasis on faith.

When asked how things have changed over the course of JDate’s history, Liberman nominates mobile dating as the decade’s biggest innovation. Mobile is becoming an increasingly important part of our lives, and that includes our love lives. “We saw in 2013 a 114% increase in log-ins via mobile,” Liberman says of JDate. “People are connected all the time, and for us it’s really important. I mean, it’s a huge opportunity for us to continue to drive our mission.”

Mobile isn’t the only change in store for JDate. The site announced the launch of a new marketing campaign on Valentine’s Day 2014 that further stresses the “J” half of its name. The rebranding initiative – JDate’s first – is called “Get Chosen.” Liberman hopes that it will help strengthen the Jewish community and ensure that Jewish traditions are passed on for generations to come. He calls it a “fun, living, breathing campaign” designed to “remind Jewish singles of the cultural ties, not just the religious ones, that make dating, and ultimately marrying, someone else who is Jewish so special.”

The multi-platform campaign will begin immediately across various channels, including print, digital and social. In addition to adding the tagline “Get Chosen” to the logo, JDate revealed a new homepage design for the website. The company also plans to run digital billboards in New York’s Times Square and a street sign campaign throughout Chicago. Other creative elements, including television and web videos to support the “Get Chosen” theme, will roll out later this year.

While POF has garnered a lot of attention over the years for its free online dating service and hook-up potential, its founder wants to get back to basics and is focused on the goal – finding people matches for the long-term.

POF does have an advantage over other dating sites: namely, its user base. With 70 million registered users all over the world, it can rightly call itself the largest online dating site. Three and a half million people log on to the site every day to look for matches and communicate with others. The company also estimates that over one million relationships a year begin on its website.

What does this mean for daters? For one thing, the sheer numbers POF draws from memberships means the company can determine how people date from country to country, including their cultural preferences and overall approach to dating. They’ve found that while daters in the U.K. largely embrace online dating, the rest of Europe is a bit behind. They can focus on areas of growth and potential.

POF began in Canada, but the U.S. is by far its biggest market, followed by the United Kingdom, Canada, Brazil and Australia.

“People in the United Kingdom will wear turtlenecks in the photos they send,” POF founder Markus Frind told The Provence, commenting on the cultural differences of dating he’s witnessed through the POF user base. “Women are way more aggressive in Brazil. They initiate as much as men.”

POF was started in 2003 when Frind was working for another technology company, and created the dating site in his spare time. He ran the company out of his apartment for five years until it reached ten million in annual revenue. Today he employs about 75 people in a large office space in Vancouver, and since POF remains a free service for daters, most of the revenue generated is from advertising.

Though Frind won’t disclose how much revenue his private company makes, he has put aside $30 million for acquisitions and intends to keep growing. In September of last year, he bought speed dating company Fast Life, hoping to add value to his online dating service by getting into singles events.

And as for success stories? Frind met his own partner through work, not over an online dating site. But he has gathered some success stories resulting from POF matches, including a young married couple who met each other five years ago on the site.

With its popularity unwavering, POF is focusing its efforts on technology and growth. The goal according to Frind is still to help people find long-term relationships.

According to a recent study aiming to find the most desirable single in 2014, you'll have the most luck if you're 25 years old and rich.

The study pooled information from about 81,000 singles between the ages of 25-35 on the dating website Plenty of Fish, along with about 1.8 million messages to see what traits were the most desirable in both men and women who are online dating.

For both sexes, men and women in their twenties received more messages than those in their thirties. Women who were between 25 and 26 years old received the most messages, with a sharp decline once they turned 33.

It seems that both men and women prefer singles who make money. Women who earned between $50,000-$75,000 and men who earned between $75,000-$150,000 attracted more prospective dates than those earning less. And men who have law degrees are also likely to be the most successful in garnering attention online, with 33% more messages than the average single guy.

While data like this paints a certain picture of online dating, it's good to keep in mind that this is information gathered from only one online dating site and from just one demographic. If we were to look at online dating as a whole, the fastest-growing segment is singles over 50. And many people prefer paid dating sites like Match.com or eHarmony because daters tend to be more serious if they buy a subscription.

Free dating sites have always skewed younger, because many young daters aren't interested in serious relationships and want a chance to meet a lot of people. Paid dating sites tend to attract users of all ages who are on different levels of the dating spectrum - from casual to marriage-minded.

Twenty-somethings are also gravitating towards dating apps rather than online dating sites. Apps like Tinder, Hinge, and Are You Interested have been on the rise, mostly because of the ease of creating a profile and meeting people immediately, whereas most online dating sites require a little more effort and time before you're meeting each other face-to-face.

So while the POF study might feed into the stereotypes that persist about online dating (that singles prefer if you're young, earn a lot of money, etc.) - there are in reality a wide variety of singles who are online dating. Don't be afraid to explore a number of dating sites and see which one works best for you. This is the best time of year to do it, since more people than ever are online dating!