Spark Networks

Unfortunately Spark Networks has continued their downward trend. Revenue for Q2, 2009 was $11.2 million, which is a 25 percent decrease when compared to $15 million from Q2, 2008. This is also a 7 percent decrease in revenue from Q1, 2009. Revenue dropped due to continued declines in subscriber numbers from JDate and the General Markets dating sites. Average paying subscribers for Spark Networks as a whole in quarter 2, 2009 is 163,217. This is a 3 percent decrease when compared to the last quarter and a 14 percent decrease when compared to the same quarter last year.

JDate saw revenue drop 18% to $7,1 million when compared to the same quarter in 2008. This is the result of subscribers falling 10 percent to 82,769. The Other Affinity Networks had revenues which totalled $3.3 million and 65,409 subscribers. Compared to the same quarter last year, revenue fell 3 percent while subscriber numbers increased 3 percent. General Market Networks saw the worse of it. Revenues dropped 68% to $701,000 and subscribers fell 58% to 14,022 when compared to quarter 2, 2008.

The planned decrease in revenue for General Market Networks is largely attributable to an 85% decrease in the marketing spend for this segment in the second quarter of 2009 compared to the same period in 2008.

For the full 2009 Q2 release visit Spark Networks News Room.

Related Story: Spark Networks First Quarter 2009 Financials

Every dating site has its own spin on the dating profile format. In this series, I'll take a look at some of the different profile formats and how you can write your best profile for that particular service. JDate.com, part of the Spark Networks family of dating sites, is focused on matching Jewish (and Jewish-friendly) singles.

JDate's profile is in four tabs: Basics, Lifestyle, Interests, and Relationship.

Basics

Here is where your About me paragraph goes. Only a paragraph (maybe two!) is necessary here to give people a taste of who you are and what you do. The purpose of this section is to intrigue people into contacting you, not to dish your life story. Be fascinating, but brief.

Lifestyle & Interests

No paragraphs to fill out here, just things to select or not select.

Be careful when selecting checkboxes for your personality. Your idea of "stubborn" may be that it takes you a little while to be convinced to eat at a new restaurant. Your potential match may read it as "will challenge me on everything and make my life miserable" because that's what their ex's flavor of "stubborn" happened to be. Tread carefully.

Relationship

There are four optional paragraphs in this section. There are some MAJOR traps in these, so read carefully so you know how to avoid them:

My ideal relationship:

Here's where you describe the style of relationship you want. Think in terms of the kind of activities you'd like to do with your future mate. "I'm looking for a man who likes a long walk after dinner so we can burn off dessert while we chat." or "She's the type of girl who always thinks of the little things that I'd forget - like keeping extra Lactaid pills in her purse so I don't have to skip out on Cold Stone!" Don't mention the scary "m" word - monogamy. Most people agree that it's a good idea, and are kinda put-off by seeing you flat-out request it.

My past relationships:

Don't fill out this question. Seriously, it invites too much negativity. If you really need to fill it out, mention the positive qualities of your past relationships. For example, "Each of my ex's has taught me something interesting. Thanks to Dave, I can follow a football game. Thanks to Daniel, I know how to rollerblade (and love it!). Thanks to Justin, I have an urge to go back to school and get my PhD!"

I'm looking for a:

Here's the section where you can list the qualities of the person you'd like to date. Be specific about character, but leave the details of looks, job, etc out. Focus on the type of person, not the specifics.

My perfect first date:

Up to you here. What I'd suggest is mentioning a place or activity you'd like to try but haven't yet. That gives your potential match a good idea of something to talk to you about in their first email. "This may sound crazy, but I really want to try that new burger place on Long Street. It's not really a fancy first date, but I really love a juicy burger!

Jdate.com allows you to have four pictures. One picture should be a close-up of your face, one full body shot, and two of your choosing (group shot, action shot, another close-up, etc).

Best of luck with your JDating! Next in the series... OkCupid profiles!

For more information on the dating site mentioned in this article, read our JDate.com review.

Here is the results from a poll that 1,000 Zoosk members took about Virtual Gifts. This information is probably similar for members of other dating sites.

• Only 15 percent of members have ever sent virtual gifts.
• 76 percent stated they were more likely to respond to a potential match who sent them a virtual gift.
• 71 percent send virtual gifts which reflect their personality.
• Traditional virtual digital gifts (flowers, chocolates) make up 37 percent of all gifts sent. Gifts that show off a person's wild side (martini, etc...) make up 27 percent. 23 percent of all gifts are warm and fuzzy (teddy bear, etc...). Finally, 13 percent of virtual gifts are seasonal.

To find out more information about this online dating service you can read our review of Zoosk

Spark Networks Jewish dating site called JDate got a nice bit of publicity in The New York Times last week. The paper publish an article about a JDater's success story in their Fashion & Style section.

After a 13 year marriage, a 48 year old man named Ron James decided to get right back into dating. In the same month as his divorce he joined JDate.com. In the beginning months, every night for 2 or 3 hours he searched for woman between the ages of 30 and 50, and who lived within 50 miles of his apartment. He kept his profile full of energy but not head strong. In 18 months Ron emailed between 500 and 600 women, in which he dated almost 50 of them. This many dates was expense since, he had to pay for the date and usually commute an hour into New York City. This was all done on a modest salary. What Ron ended up doing to save money was stacking first meet dates. Every other Sunday he would have dates with as many as 3 women. He kept the date times spread apart and at different locations so he could "retain some sense of integrity".

Consumer reviews on the internet for products and services usually receive more negative posts than positive, since most people satisfied with a product or service tend to be using it rather than writing reviews. It is probably the same for reviews of employers. I found a website called Glass Door which allows visitors to review their current and past employers. The website currently has over 26 thousand companies listed, with most of them being publicly traded. The site is new and is in beta so most companies do not have a lot of reviews yet.

A reviewer can list their job title, the Pros and Cons of the employer and Advice to Senior Management. They also rate the company on 8 different attributes (which is then averaged to a 5 bar rating) and also select if they approve or disapprove of the company CEO.

There are not a lot of employer reviews for dating site companies but, here are a few I found reviews for:

Congratulations to ChristianMingle, they recently announced that they had passed the 2 million member mark. This religious dating service was launched in 2001 and has grown into one of the largest niche Christian dating services on the internet with thousands of singles joining every day. Of course when you join, you wouldn't have access to 2 million singles actively looking for a date. This number reflects the total number of members who have joined since the dating site launched. What this number does illustrate is, ChristianMingle continues to grow and prosper. This makes it a good dating site for a person to join if they are looking for someone of a Christian Faith and/or who believes in Christian values.

A quick check on internet traffic analyzer website, Compete, shows that of all the niche Christian dating sites we have reviewed, ChristianMingle receives the most unique visitors, by far every month. Here is graph of their monthly traffic over the past year:

This year in May, ChristianMingle received over 650 thousand unique visitors. This is almost twice as many visitors as in May, 2008.

For more general information on this dating site, read our review of ChrisitianMingle.