Privacy

The dating app market is flooded, so new companies entering the field and looking to make their mark have to differentiate themselves. For some app developers, it’s taking a female-centric approach, like with Bumble. Others look to social networking connections to make people feel more secure about meeting strangers, like Coffee Meets Bagel or Hinge.

The latest grab for online daters’ attention comes in the form of creating a dating app that is as exclusive as possible.

In other words, a new crop of apps are taking a completely different approach from acquiring the most users, like with Tinder. The success of an online dating company or app has always been evaluated by how large its database of users is. But these apps are banking on another measure of success - that is, how coveted the app is. They are driving demand for the app, and then being selective about who gets to use it.

Tired of Tinder and endless swiping that leads nowhere? While the dating app is popular, it’s leaving most online daters a little cold. Many come across fake profiles, or they match with someone only to have them disappear before actually meeting in person. And then there is the whole hook-up reputation.

So what is an online dater to do? New dating apps like The Grade and Bumble are setting out to alleviate online dating fatigue by putting their resources into creating more quality matches, so users can have a better overall experience. Specifically, these apps analyze and the behavior of their own members, so other users can see how they rate.

Bumble, founded by former Tinder co-founder Whitney Wolfe, aims to give power back to female daters. Bumble only allows the woman to reach out and make the first move – not the guy. So she is in control of the dating experience. A recent article in International Business Times revealed that a new feature Bumble will be rolling out is a verification program called “VIBee” -- a system that rewards users with a badge if they have good behavior on the app. The feature will aim to discourage users from nonstop swiping (left or right), and from spam messaging. If a match sees you have the badge, you’re more likely to be contacted – or so the thinking goes.

The Grade operates in a similar fashion, and as the name suggests – grades people on their behavior while using the app. The grading system is three-fold: you are "graded" based on how complete your profile is, how long it takes you to respond to messages, and the quality of the messages you send. In other words, the app will analyze message quality, including length, spelling mistakes, slang and hostile words and then assign you a letter grade, like in school. Unfortunately, it doesn’t really check context, so while some words might be “red flags” in certain contexts but not others, you could be penalized for using them at all.

Founders of The Grade pride themselves on the fact that they are weeding daters out based on how they behave. With about 100,000 downloads of The Grade so far, approximately 1,000 have been expelled and 2,000 are in danger of “failing.”

Cliff Lerner, founder of The Grade, told International Business Times: “We’re not saying we’re going to take on Tinder. We don’t want every user. All of our users are going to be high quality and accountable for their behavior. A lot of people will be kicked off.”

Lerner’s app focused on the complaints he kept hearing from female online daters, who were asking for an app that allowed them to handle offensive or hostile messages from men. Most women who have online dated have encountered such messages from time to time, which has created a huge trust problem with online dating apps and services.

Behavioral monitoring might be the next Tinder after all, at least for female daters.

The bad news just keeps coming for Ashley Madison.

The adultery dating site was hacked last month by a group calling itself The Impact Team. At the time of the security breach, The Impact Team threatened to release customer records online if Ashley Madison was not shut down.

Avid Life Media (ALM), which runs Ashley Madison and other dating sites, did not back down and the hackers made good on their threat. More than 30 million email addresses and credit card numbers have been exposed, including those of notable figures in entertainment and politics.

In the wake of the leak, things have only gotten worse for Ashley Madison. There are reports of suicides that may be tied to the hacking scandal. Avid Life Media is offering a $500,000 reward to anyone with info that leads to the arrest of the hackers. The company is also facing a $760 million class action lawsuit over the data hack.

Eliot Shore, a widower from Ottawa, is the plaintiff in the suit filed this week in Ontario against Avid Life Media and Avid Life Dating, a subsidiary that runs Ashley Madison. The legal action alleges that the privacy of thousands of Canadians was breached when the hackers infiltrated Ashley Madison.

"Numerous former users of AshleyMadison.com have approached the law firms to inquire about their privacy rights under Canadian law," the law firms Charney Lawyers and Sutts, Strosberg LLP said in a statement. "They are outraged that AshleyMadison.com failed to protect its users' information. In many cases, the users paid an additional fee for the website to remove all of their user data, only to discover that the information was left intact and exposed."

Lawyer Ted Charney told VICE News that around 100 people have expressed interest in joining the class action so far, noting that anyone who registers will remain anonymous.

It will be up to a court to decide whether Ashley Madison did enough to protect its customers. David Fraser, a Halifax-based internet, technology, and privacy lawyer, thinks the class action faces “a bit of a challenge.” He says the Ashley Madison terms of service are "decidedly consumer unfriendly" and "completely covered their butt."

There may even be a question over whether this can be a class action at all. Ashley Madison's terms preclude customers from filing such suits, but consumer protection legislation in Ontario protects the right to do so.

Either way, it won't be the end of the issue for Ashley Madison. The Associated Press reported that another lawsuit seeking class action status was filed in the US days after the hack became public.

Don’t you wish you could tell if someone on an online dating site was lying, or if all the information provided was accurate and up-to-date? Well it seems there’s an app for that.

Been Verified is targeting users of online dating sites in its marketing campaign. The service provides online background checks to help people “discover, understand and use public data in their everyday lives.” Basically, Been Verified consolidates data from many sources of public records, providing a background check on potential dates, including police records, mortgage deeds, and social networking profiles.

If this is unsettling, remember – it is all information that you volunteered or that is automatically public record. So, everyone is searchable, but sometimes it’s difficult to gather all of the information that’s out there. Been Verified just makes it easy – one-stop shopping, if you will.

Been Verified has dealt with a lot of fake profiles and scammers, so they wanted to get the word out to online daters about how to protect yourself. Following are some tips they recommend:

• It’s a big red flag if your online interest asks you for money, especially if it is early on and if you’ve never met face-to-face. Scammers will often ask for money on behalf of a sick relative, a short-term loan to pay rent, or travel money to visit you if he lives out of state.
• Be careful if he avoids meeting you, especially if he states he will be out of the country. There is a reason that scammers don’t want to meet face-to-face.  If they are running a game, they will come up with all kinds of excuses to avoid meeting. Some may use work travel as an excuse, others may say they have shared custody of his kids and it’s his weekend to keep them, or that an ill mother needs to taken care of. Listen carefully to what they are saying.
• To avoid identity theft scams, try Google's reverse image search. Take a few minutes to search the profile's pictures, and if the reverse search shows up across hundreds of pages, it is highly likely that the person is being deceitful and is using someone else’s images as his own.
• When chatting online, make sure the flow of conversation makes sense to ascertain if you’re talking to a live person or a robot profile. Mix up the conversation; see if the person continues to track with you. If they are unable to switch gears, it could be a robot responder giving predetermined responses.
• If his profile is comprised of only one photo and the text is basically empty, they could be a scammer. People who don’t want to be held accountable to the content of their profile will simply leave it blank. If they are too lazy to take the time to self-disclose and post some self-descriptive text, then you should probably take a pass.

Been Verified was founded in 2007 by Josh Levy and Ross Cohen with a mission to help people discover, understand and use public data in their everyday lives. With millions of app downloads and millions of monthly visitors, BeenVerified allows individuals to find more information about people, phone numbers, email addresses and property records.

By now, we’ve all heard of the latest in cyber attacks; personal information from infidelity dating website Ashley Madison was stolen by hackers who have since threatened to expose its 37 million users.

However, information about what exactly was stolen – such as credit card information or social security numbers – is still a bit hazy. Ashley Madison customer service has, according to news website Inquisitr, provided customers with conflicting information about what was subject to the hack, namely because they don’t know what was stolen and sold or given to third parties. Some customers have been told that credit card numbers weren’t hacked, but others were told that third party credit card data was indeed hacked.

A few websites have emerged to help customers see if their personal data has been leaked, including a site “Was he on Ashley Madison,” (WasHeOnAshleyMadison.com). Customers of Ashley Madison and also of hacked website Adult Friend Finder could search through emails to see if theirs were compromised. However, as of July 31, that website was put up for sale, and quickly bought by someone looking to make a statement to users of Ashley Madison and Adult Friend Finder. Hours later, what appears to be a former Ashley Madison user posted a statement lashing out against the company, including this paragraph to those who were hacked:

“You have been through enough pain and anger and anxiety about their hack without having some opportunistic scammer buy this domain and charge you money for data they do not have.

I have decided that I am going to fight the AM people so I can keep this domain. They have refused to offer any of their customers any kind of solace or at least a year of identity theft protection which is standard practice when your data is hacked. They prefer to sit in their ivory tower and hide behind their lawyers.

This is not OK with me and it should not be OK with you.”

According to Inquisitr, there have been many sites claiming to provide information for those who feel their personal information could have been hacked, but many of these sites have been nothing but spam themselves. According to an investigation by BBC, Ashley Madison users were sent emails providing links to third party websites, supposedly with information about the hack. Some included the recipient’s Ashley Madison user name, giving more credence to the email, but worrying customers that their information was indeed sold to a third party. However, when people clicked on the links, they were sent to spam sites that were booby-trapped with malware and, in some cases, graphic images and videos of adulterers ‘burning in hell.’

Now Ashley Madison users are turning to Reddit to provide current information about the hack to other users in an attempt to gain information.

One Reddit user claimed that Ashley Madison sold user information to third party sites from the beginning, because that user began getting spam emails as soon as he/she signed up on the website. While it's difficult to tell where exactly information has gone, it has been compromised. We'll see what Ashley Madison does next to address the issue.

Cheaters are having a bad week.

In case you're not up to speed on the latest scandal to rock the online dating world, here's the gist: a group of hackers calling themselves The Impact Team attacked Ashley Madison and gained access to the site's database of 37 million members. The hackers got hold of financial records, addresses, and other highly sensitive personal information, and have threated to publish it online unless Ashley Madison shuts down.

Avid Life Media, Ashley Madison's parent company, says it has secured its sites and is working with law enforcement agencies to find the parties responsible. Despite their efforts, files containing emails and passwords for some Ashley Madison users have started to spread online.

Some have called this the beginning of the end for Ashley Madison. It's devastating for any website to be hacked, but infinitely more so when it's designed for a philandering clientele whose top priority is privacy. Ashley Madison has failed to uphold one of its most important – perhaps the most important – promises.

And it gets worse. Avid Life Media announced earlier this year that it hopes to raise $200 million in an initial public offering in London in 2015. The brand's value is based almost completely on the service's ability to protect its members' privacy. Without that, is the Ashley Madison worth anything in the first place?

“If a password manager such as LastPass was hacked,” writes Christina Warren for Mashable, “the service would be dead in the water. After all, the whole point of a password management service is to secure and protect your passwords.”

The same principle applies here. Ashley Madison's adulterous target audience is likely to be wary of a site with a history of being hacked. New customers will think twice before joining. Current customers will jump ship. And the IPO? If the hack doesn't squash it completely, it will at least significantly reduce the value of the company.

A renaissance isn't impossible. Other companies have endured disasters, rebranded, and risen from the ashes. It's possible that Ashley Madison could update its security practices, change its name, and come back to reclaim its place in the online dating market.

But should it? Will anyone buy into the narrative that Ashley Madison has seen the error of its ways and reformed? Will cheaters, who require privacy more than anything else, take a chance on a service with such a shoddy track record? The damage may already be irreversible.