Memberships

Dating platform Feeld debuted an updated app with more features in early December, only to find that users were having trouble logging in or using the app at all.

In a statement posted on its website about the app’s troubled relaunch, Feeld said: “Since our app update on Friday, we’ve been listening to your invaluable feedback, and understand your concerns about some of the changes, technical issues, and our responses. We know that some of you missed out on Feeld dates, Connections and experiences, and we are working on meaningful ways to make this right.”

After almost two weeks of continued problems, the dating app provided another update in mid-December.

Tinder and Hinge have recently released new ultra-premium subscriptions for what they called “motivated daters,” but a significant population of singles would rather not pay the steep price for a dating app experience. In fact, the more companies try to monetize dating app features, the more it seems to turn off daters altogether.

A recent report from Bloomberg found that people are gravitating back to in-person events like speed dating, which saw a 63 percent increase in participation this past year according to Eventbrite. And they are reluctant to pay the $500 subscription for Tinder or $60 subscription for Hinge, though Match Group has noticed an uptick in revenue since releasing the premium services.

According to Bloomberg, third-quarter downloads for Hinge were the app’s best ever and that 1.3 million of its users pay for a subscription. Bumble will be offering short term subscriptions as well as its own high-priced premium service in the coming months.

Bumble’s founder and longtime CEO Whitney Wolfe Herd will step down from the helm, and Lidiane Jones, the CEO of workplace messaging tool Slack will take over in January. Herd will move to Executive Chair of the company.

The news comes as Bumble’s stock price has fallen over 80 percent since it went public two years ago (from $76 to below $14). The dating app is not alone. Match Group is also going through a rough period, thanks to inflation and other economic concerns. Members are dropping their subscriptions and not using paid services on the apps, causing a decline in revenue the last few quarters.

Herd supported Jones in a statement: “This move to Executive Chair gives me the ability to step forward into a new and exciting role, get back to my founder roots and bring immense passion and focus to this next chapter of growth,” According to CNN, Wolfe Herd also added that she and Jones would be “fantastic partners.”

Blued, China’s most popular gay dating app, plans to expand in Southeast Asia and in the U.S. while the Chinese government clamps down on LGBTQIA content.

According to Rest of World, Blued’s new parent company New Town wants to make the platform “the world’s largest social network for the LGBTQIA community,” and part of its strategy is to encourage user participation and community interaction, especially outside of China.

New Town’s CEO Li Ping sees enormous potential in the LGBTQIA market, and intends to grow the platform by targeting markets in Thailand, Vietnam, the Philippines, Southeast Asia and North America. “The growth of the LGBTQ population in Southeast Asia and North America is particularly evident,” a spokesperson told Rest of World.

Tinder announced its new exclusive VIP service Tinder Select, which will cost members almost $500 per month (which works out to $6,000 per year!).

The new service will give top-tier members access to new features like a “VIP search, matching and conversation,” according to Bloomberg, none of which are currently available in Tinder’s existing paid subscription plans. Tinder did not reveal any details about the features.

The new service might have some similarities to exclusive dating app The League, which Tinder’s parent company Match Group acquired last year. There’s a market for exclusivity on dating apps, and the company is betting that offering a premium service will work for Tinder, too.

Tinder has been testing the VIP service, but now it’s an official subscription tier, at least for those invited to join. The new service was only offered to less than 1 percent of the most active Tinder users, according to Bloomberg News.

The Australian Competition and Consumer Commission (ACCC) has brought a lawsuit against dating app eHarmony, alleging the company misled consumers through false advertising. It also alleges that the company deceived its customers about pricing and renewing their subscriptions.

According to The Guardian, the lawsuit filed in Australian federal court alleges the company of “entrapping singles” by showing them only blurred photos of their matches and not allowing them to send messages without paying for a subscription. The lawsuit also accuses the company of luring customers to sign up by falsely advertising “free dating” on the platform, as well as short-term membership offers and early cancellation opportunities.

In reality, users opting for the “free service” completed an 80-question profile survey before they had access to look at potential matches. However, when users completed the questions, they were served blurry profile photos of other members, and were only able to send one message as a reply to a premium member. If they wanted to continue messaging, they were required to pay for the service.