Industry

Meet Muse Media, the parent company of dating app Snack, a video-based app designed to attract young Gen Z daters, has been sued by a thirty-seven-year-old man for age discrimination.

The plaintiff Geoffrey Taylor argued that he tried to sign up for the app but was denied due to the company’s policy of only allowing singles 35 and under on its app. He received a message referring him to try Tinder or Match, with a message that read: "100% of snack are under 35" and "looks like you're past our sell-by date."

According to Courthouse News, Taylor filed the lawsuit against the Canadian-based company in San Diego citing it violated the Unruh Civil Rights Act, which prohibits businesses from discriminating against customers based on their race, sex, religion and other protected categories. He’s seeking $4,000 in damages per violation and hopes to force Snack to loosen their rules on who can join. His lawsuit demands a jury trial and requests injunctive relief as well.

Match Group has joined Epic Games in expanding their lawsuit against Google and its Play Store, claiming the company paid developers to prevent Play Store competition.

According to a report by Engadget, the companies filed a motion with a federal court in the Northern District of California in October, accusing Google of paying off developers that had the financing and ability to create new Android app stores to compete with Google.

As Tech Crunch pointed out, this would be “a direct violation of U.S. antitrust law known as the Sherman Act,” the amended lawsuit states.

In the original lawsuit, Epic Games and Match Group detailed a program called “Project Hug” that paid game developers hundreds of millions of dollars to keep their games on the Google Play store, notably following the release of Epic Games’ Fortnight in 2018 (where it was made available outside of Google Play, bypassing their fees).

A new study by Pew Research Center found that roughly half of U.S. online daters, or 47 percent of those surveyed, want to see the vaccination status on the profiles of potential matches.

Covid-19 vaccination status has been a divisive issue for people when it comes to dating. Many are eager to move past the pandemic and don’t mind if their dates aren’t vaccinated or if they know up front how they feel about getting the vaccine. But still, 47 percent say it is at least somewhat important that they know upfront before they start engaging with a date, and that they look to see if their matches included vaccination status in their profiles. About a quarter of all respondents said it was very important their dates mention their vaccination status in their profiles.

When drilling down, Pew found that those wanting to see their dates’ vaccination status were more likely to vote Democratic, so the divide was also along political party lines. The research found that respondents who identified as Democrats were more likely to be vaccinated and more likely to say they would only go out with someone who is vaccinated.

BLK dating app has announced a partnership with former First Lady Michelle Obama’s voting initiative “When We All Vote” to help drive people to register and vote, ahead of the midterm elections.

According to Cassius Life, the popular dating app for black singles created an in-app Election Center, which prompts users automatically when they open the app to engage with a choice – “Share Your Voice” or “Shift the Culture.” When users select “Share Your Voice” they are asked to choose an issue that is important to them, such as “universal healthcare” or “affordable housing,” which will be displayed on their profiles to engage other users.

If users prefer not to pick an issue, they can choose “Shift the Culture,” which provides a link to register to vote. BLK also provides push notifications, so users know important dates and deadlines, from the last day to register to vote to when election day is.

Barry Diller, owner of IAC Corporation, has sold off his remaining shares of Match Group for approximately $1.9 billion, according to Global Dating Insights.

The media titan is founder and chairman of InterActiveCorp (IAC), which owned Match Group before it spun off into its own entity. It split from IAC to become a public company in July 2020, which caused a rift with the former owner of its star dating app Tinder, Sean Rad. He and several other Tinder employees sued the company, claiming that their shares were undervalued ahead of the public offering when they were forced out.

Diller’s initial sale of Match stock began in 2021 when he sold his first round despite the company’s impressive growth during the pandemic. But since 2022 began, the stock’s value has fallen 60 percent, in part due to earnings expectations for Tinder falling short the last two quarters. The app’s steady growth is now expected to remain flat through the end of the year.

The share value for dating app conglomerate Match Group was downgraded from buy to hold in mid-September by a Wall Street analyst who projects the company will fall short on revenue goals until the end of the year.

According to Seeking Alpha, Loop Capital Analyst Laura Champine said Tinder remains a “wildcard” on the heels of Renate Nyborg’s exit from the company, the app’s market share losses to Bumble, and “cannibalization” of Tinder by the company’s other star app Hinge. She also lowered her price target from $70 to $60 a share, adding that “we see potential for further misses” going into the next quarter. 

Champine added that CEO Bernard Kim will be able to “bring in exciting talent” from outside the company, which she takes as a promising sign. Still, she said of the company’s star app: "Tinder has not been executing in line with expectations…Match blamed Tinder for its lower outlook overall and said product launches had been poorly executed of late. The brand needs to do a better job attracting new customers," according to Seeking Alpha.