General News

By now, you’ve probably heard of Tinder even if you haven’t already tried it. The app has taken the dating world by storm, mostly because of its easy access through your phone, simple set-up, and the sheer number of people using it. Tinder makes it seem like dating options are endless.

But accessing Tinder through your phone and looking through each individual match takes way too much time, at least according to some daters. Botinder intends to resolve this problem by offering a desktop version of Tinder, where you can see several potential dates at once.

Developers are launching new unofficial Tinder apps and complementary extensions regularly, just to capture this fast-growing market and capitalize on it with the latest and greatest in dating technology, or at least establishing their own marketing spin. Botinder is an unofficial Google Chrome Extension that allows you to like and dislike Tinder users even faster than you can using the official app. And if there’s one thing Tinder users need, it’s speed. Swiping left and right through each individual candidate is way too time-consuming.

There is a strategy to Tinder which makes technology like Botinder appealing, at least for the guys. By saying “yes” to as many women as possible as quickly as possible, you greatly improve your chances of getting matched (or laid). For the women, it’s a bit different. They tend to be much more discerning, turning down potential matches a lot more often than accepting. With Botinder, they too can dislike matches more quickly, making the process more efficient for everyone.

According to website Business Insider, creating a desktop version of Tinder has been a popular request for a long time. Typically, users had been downloading an Android emulator to run a version of the app, but now this is a much easier way to run it on your laptop, for those who aren’t quite so tech-saavy.

Botinder sorts users by row, allowing you to organize your matches so you can compare or view photos several at a time. There is also a “Booster” function where you can choose “like automatically” and Botinder will start liking every Tinder user near you – multiple people a second – so you can’t really even see who you are liking. But that’s not really the point – it’s actually playing a numbers game with dating. It would take weeks of being a dedicated Tinder app user before you got the kind of instant matching success that is likely with Botinder.

The real question is: will Botinder improve the overall dating experience, or just add to the noise and confusion?

For more information on service this Chrome Extension works with you can read our Tinder page.

eHarmony was on the brink of disaster in 2012, ready to be sold to the highest bidder on the auction block, at least according to a recent article on Online Dating Insider. But the company was determined to turn things around.

According to eHarmony executives, “We took our hard won stash of capital and used $153.2M to buy out all the “Class B” shares, and we began the pursuit of our own company.  We asked five of our former and highly-esteemed board members to step aside and give us a chance to do more of what we needed to do to bring this company back.  We made tough decisions…let some people go, terminated vendor contracts. Moreover, we have cleaned up “our house” by appointing an all-new executive management team that is a more aligned team than we have ever had before.”

For those of us who did not know eHarmony was on the brink of financial ruin, this letter came as a surprise. In the time they were desperately struggling to tread water, Neil Clarke Warren, the company’s founder, came back on board as CEO and reminded the company of the reason they were successful in the first place – their focus on matching for long-term relationships.

While most dating sites and apps have gone in the opposite direction – focusing on quantity instead of quality of matches, and casual meetings instead of long-term relationship potential, eHamorny’s serious focus has paid off.

“Instead of losing 100,000 end of period subscribers each year, suffering...losses of 50% every single year, our EBITDA for 2014 will literally be dramatic and the cash in the bank increasing substantially each month. EBITDA is currently running $9.4M ahead of plan as we work with our forecasts. Our end of period paying subscriber count has hit its all-time high...”

eHarmony was not afraid to get rid of what wasn’t working. Trimming staff by over 30%, they went from about 300 employees to only 190 in all of the U.S., U.K. and Australia. They have also dropped vendors who weren’t contributing to the primary focus of the site – relationships. (That is, focusing on the long-term potential.)

eHarmony’s success rate speaks for itself. It claims to have made more than 600,000 marriages, and has only a 3.86% divorce rate (compared to the over 50% divorce rate of Americans in general).

The company plans to take its technology in other directions besides love. They are planning the launch of Elevated Careers by eHarmony, where they hope to make successful coupling between potential employees and employers by using the same psychologically-based matching system to help people find their dream jobs.

While the company didn’t offer exact figures, they did claim to have hundreds of thousands of users as well as 1.2 million matches. It looks like they have turned things around, though most of us didn’t even realize how much they were struggling.

To find out more about this dating service, you can read our eHarmony review.

There’s no doubt about it, mobile dating is on the rise, and poised to take over the traditional online dating industry.

The figures are staggering: mobile dating apps were a billion-dollar industry in 2011, and by 2016, the market is poised to be worth 2.3 billion. This is a huge opportunity for some of the newer dating app developers, and also an opportunity for traditional online dating companies to improve their mobile platforms, as most have been doing the past couple of years.

While many app companies offer free downloads, they make money through advertising deals or through “freemium” services – that is, offering the basic service for free with added “extras” like more matches or instant communication features for a price.

According to an article in The Washington Post, a recent conference in June brought together people from the tech industry to try out different mobile dating apps for a couple of weeks, to see how they fared. The experiences varied for both men and women, with most agreeing that mobile dating offered a more casual dating experience. However, the more a dating app mimicked real life, the more successful the users’ experience with it.

Many daters find a level of comfort in apps that verify through Facebook or other means, for obvious reasons. With online dating, there is a safety factor to consider, especially for women, when you are meeting a complete stranger. There are also plenty of fake dating profiles with traditional sites and some apps, sometimes used to lure unsuspecting singles.

Most mobile apps however are tied to social media accounts like Facebook in order to verify that the dater is a real person. This adds a layer of security that allow users of an app like Hinge to meet someone they don’t know through friends.

Of course, meeting someone through friends is preferable in real life, so it makes sense that it is also preferable in a mobile dating app. Coffee Meets Bagel is an app that provides matches through your Facebook circles – that is, friends of friends - so you have to have a mutual friend in order to date. According to the company, the more mutual friends two singles have, the more likely they are to say yes to a date. In fact, if they have four mutual friends, they are 90% more likely to say yes.

This isn’t a coincidence. Since so many people are online dating, and dating with technology can feel intimidating to many, it makes the experience easier when you have friends in common.

Will newer dating apps come up with even more organic ways of meeting people? Since the mobile dating industry is only getting bigger, it seems the likely choice.

To find a list of popular services that you can use on your phone, please check out our Dating Apps category.

Starting tomorrow and ending this Sunday eHarmony is offering a coupon code for members to receive 50% off on a 6 month membership. You can use the coupon code on the eHarmony website or dating app but it must be used from September 25th to (and including) September 28th, 2014.

The coupon code is: GET50OFF

Once you create a free profile and fill out the personality questionnaire you will be prompted if you want to purchase a subscription or continue on as a free account. A free account allows you to try out most of eHarmony's features but it does not include profile pictures and sending email. If you choose to purchase a subscription you will then be asked to enter the coupon code.

This code is for the United States only and reduces the 6 month eHarmony subscription by 50% which means it will only cost you $29.95 a month. To find out more about this dating service and why it is so popular you can read our review of eHarmony.

Breakups are never easy, especially when it means losing your job. Spark Networks, the company behind dating sites like ChristianMingle.com and JDate.com, has announced that it's cut its workforce and has made substantial progress in expense reduction initiatives. The measures are expected to save the company $4.5 million to $5 million a year.

Although Spark did not disclose exactly how many jobs were cut, the company had previously reported that it had 201 full-time equivalent employees as of December 31. The company expects to incur pre-tax cash charges of approximately $1.3mm for severance benefits and other related expenses.

The cuts come at an interesting time for Spark Networks. Lately, its sites have seen an increasing number of their customers turn to competing services. The company has also undergone a number of recent changes in its corporate structure. David Hughes, formerly chief executive at a digital marketing firm in West Los Angeles, resigned as a director after joining Spark Networks’ board just six months prior. He will be replaced by Jonathan R. Mather, a former Netgear chief financial officer.

Hughes’ exit comes only two months after a very public ousting of four of Spark's six directors (including Chief Executive Greg Liberman). The hope is that a fresh crop of directors will be better able to help the company rise above the competition in difficult times.

Free dating sites like OkCupid and mobile apps like Tinder are dominating the market and have made life difficult for services like Christian Mingle and JDate. Spark Networks experienced a 10% drop in revenue during the second quarter, to $15.8 million. The company reported a total of $29 million in net losses over the last three years.

Looking to future, Spark Networks plans to head back to basics. It's putting its focus on three things in hopes of boosting subscriber count and revenue:

1. Upgrading its product offerings
2. Improving its processes for subscriber acquisition, retention, and renewal
3. Refining its marketing strategy

"Much has been accomplished over the last 30-days to refocus the business on its core properties and to drive operational efficiencies,” said Executive Chairman Michael McConnell in a statement.

“Moving forward, I believe the opportunity to profitably grow our business is significant and we are prepared to execute on strategic growth initiatives that meet our return on capital hurdles. Further, the team is operating with a sense of urgency and commitment to drive improvements in all areas of the business. Importantly, I am confident in the resilience and resonance of our brands within our targeted communities."

Wow this year is going fast. The year 2014 is quickly coming to a close which means it is time for us to start thinking about the Dating Sites Reviews Awards. Just last Monday we released the first step in the Awards which is the Single's Choice Award poll. This poll is our most prestigious award and it is decided by you, our readers. The poll is made up of 2 questions. The first question asks what you think is the best paid dating service and the second question asks what you think the top free dating service is for 2014. For each question we list the most popular dating services in North America for the year (that fit within the category). When determining your choice please consider not only the website itself but any dating apps the service may have.

With online dating this year, mobile phones have played a huge part in the success of any dating service. For singles under the age of 35 at least 80% choose to access a dating service through its app. This year also marks a first for the Single Choice Award. One of the options to choose from in the top free service category is a dating app. This service is not offered through a website, you can only access it via your phone or tablet.

Please go ahead and cast your vote in the Single Choice Award:

At this time we at Dating Sites Reviews also start considering which dating service deserves to be recognized in our Top Pick Award categories. The recipients of these awards are determined by the Editor’s. We take into account a number of different factors, these include everything from the features offered to customer service.

For 2014 the categories for the Editor's Top Picks Awards include:

• Top Pick - Overall
• Top Pick - Innovative
• Top Pick - Match System
• Top Pick - Christian
• Top Pick - Senior
• Top Pick - Wealthy
• Top Pick - Sexy
• Top Pick - Dating App
• Top Pick - Free

With mobile being so popular we have decided to add a new category this year. We will be looking at dating apps and picking which one we think offers the best user experience.

This is the eighth year for the DSR Awards. Starting in January, each week we will release our choices for the Top Pick Awards ending with the winner of the Single's Choice Award on Valentine's Day in February.

Related items: Poll - 2014 Dating Sites Reviews Single's Choice Award.